With nearly 2 million patients tested yearly, why shouldn t you choose it. Ratecard

Transcription

1 With nearly 2 million patients tested yearly, why shouldn t you choose it. Ratecard

2 Improve your business with Spectrum Eyecare Software The growth and reach of Spectrum Eyecare Software With nearly 2 million patients tested yearly, and in over 500 consultation rooms across South Africa, Spectrum Eyecare software has a phenomenal demographic reach. Number of patients examined per year from Spectrum eyecare software further establishes your brand in a qualified buying environment in the heart of the eyecare practice the consultation room. For over ten years our company has specialised in building innovative consultation room solutions to improve business for eye care professionals and grow sales for industry partners, within the optometric and ophthalmological industry. Simply put we take your brand where it has never been before part of the routine eye examination. Research shows that in any buying process consumers are far more likely to purchase a product when making an informed decision. Thus consumer education and understanding of the prescribed product is imperative in any selling process. Spectrum eyecare software is the only consultation software worldwide to integrate with supplier sales campaigns, thus reinforcing brand awareness through the eye care professional at the point of recommendation and prescribing. The fact is, there is no better sales and trust-building tool in the world right now than great digital content. Spectrum is exactly what the industry has needed. The system initiates dialog between the Optometrist and their patient making prescribing the required product just that much easier. -Transitions Optical Spectrum Eyecare software provides the tools that will maximize your sales team performance by increasing the prospects level of interest and setting the stage for an informative practitioner-sales consultant product discussion. Exposing potential new accounts to your products on a daily basis before the sales consultant visit will add immense value resulting in more new accounts and increased sales. Patients Reached in 2016 Projected Reach in Consultation Rooms Practitioner advert displays/month

3 Discover what Spectrum Eyecare can do for your business Patient Product Education The branded educational content empowers the ECP to effectively demonstrate key product benefits to the patient, supporting their recommendations and driving sales. Additionally, your sales team can now engage with ECPs on how to best utilise the content with a patient during consultation to educate and improve product understanding. Patient Product Adverts The branded product adverts initiates dialogue between the patient and practitioner regarding your product in the consultation room. Highly visual elements are a great way for patients to ask the ECP questions regarding product value and build brand awareness. Automated Product Advert This prime space is an exclusive opportunity to advertise directly to the ECP between consultations. The automated display of the supplier content ensures that the ECP is exposed to your advert throughout the day, improving new product awareness. This is also a great way to drive dialogue between ECPs and suppliers regarding the ongoing display of the featured product. Short product videos have an extraordinarily positive impact on consumers during the purchase life-cycle and in driving brand awareness. Showcasing product videos supporting practitioner recommendations during the consultation are shown to increase product sales. Consumers are 73% more likely to purchase after watching a video -YouTube Carla Marshall Practitioner Adverts Speak to existing customers and prospective eye care professionals directly within the consultation room. Unlike bulk which seldom reaches the prospect, your advert is guaranteed to be viewed by eyecare practitioners within the consultation room before they start consulting for the day. Areas of inclusion Practitioner Adverts 1783 x 892 R2100 Size Cost Clarity lens dispenser *Optometric lens suppliers only* The interactive dispensing tool allows the ECP to simulate various lens designs and coatings within real life environments, showcasing the products unique selling points and benefits to the patient. The branded product elements within Clarity coincide with lens suppliers current consumer trade campaigns and are imperative for brand recognition within the consultation room and practice. Furthermore, Clarity interfaces directly with 3rd party ordering systems, making the ordering process simpler and generates valuable statistical data to better understand the prescribing process.

4 Enquire Now! Contact our expert sales team today for a quote Product Advert Practitioner Adverts Patients Report Patient Education Content Clarity Dispensing Whatever it is, our team is here to assist you getting the very best out of our products. Areas of inclusion Size Monthly Cost Patient Product Advert R1250 Automated Practitioner Advert R4200 Us General: Sales: Accounts: Support: info@digitaloptometry.com sales@digitaloptometry.com accounts@digitaloptometry.com support@digitaloptometry.com min 480p R950 Call Us International: Local (RSA): 0861 EYE TEST / Clarity Dispensing App R6000 Terms and Conditions Apply Costs based per single advert Practitioner Adverts are displayed for two weeks All monthly content is subject to a six month commitment An impression is recorded whether the user clicks the ad or not Spectrum reserves the right to decline those platforms and technologies it deems to have a negative impact on Spectrum trading, delivery and/or functionality To view our Terms and Conditions, please visit See who else trust in Spectrum

5