HANDE SİNEM ERGUN

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Gavin Wells
5 years ago
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1 HANDE SİNEM ERGUN

2 What is a business organization?

3 How do organizations come into existence?

4 To start with Scarce resources unlimited wants What are the resources? Capital Labour Knowledge Physical layout Machinery Time.

5 Entrepreneurship is social creativity includes the process of inner journey; It is the journey not the destination

6 Entrepreneurship Body Physical-doing, acting To establish a business Earn money/rich Famous Successful Business Idea Business Plan Business organizations Investors Growth etc Spirit Intangible, cannot be perceived by the 5 sense-being, feeling _ Consciousness success time education courage faith love compassion determination Inner journey.self discovery

17 Our world is in crisis because of the absence of consciousness. And so to whatever degree any one of us can bring back a small piece of the picture and contribute it to the building of the new paradigm, then we participate in the redemption of the human spirit, and that after all is what it s really all about. -Terence McKenna

18 You are what you Think Eat Drink Do Feel We are not human-doings ; we are human-beings Just Be

19 As a last word

22 Are you ready?

23 Entrepreneurship Types Technology Entrepreneurship Corporate Entrepreneurship Intrapreneurship Social Entrepreneurship Youth/Elder/Women Entrepreneurship Disaster Entrepreneurship Illegal Entrepreneurship

25 Entrepreneurship Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting a new outfit referred as new Business-Startup however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. When entrepreneurship is describing activities within a firm or large organization it is referred to as intra-preneurship and may include corporate venturing, when large entities spin-off organizations.

31 Creativity is the act of turning new things and ideas into reality. e.g. lady Gagas style. Discovery can be defined as finding, coming across or stumbling over something that has already been in existence. e.g. diamonds Innovation is the ability to create and implement unique ideas. e.g. Apple Invention is the creation of something by someone who utilizes discovery, innovation or creativity. e.g. Air balloons.

33 An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations. Product innovation Process innovation Organizational innovation Marketing innovation Experience innovation

34 Value creation Designer, manufacturer, Seller Value User Creation of additional value Cost reduction Revenue increase New market creation Satisfying the need (aesthetic or functional)

35 Value creation How New? - Radical - Incremental New for Whom? - For the World, - For the Market, - For the industry - For the developer

36 What is not innovation? If a new / creative idea has not been realized yet, it is not innovation. Intellectual Property Rights - a patented invention is not innovation if it has not been realized and has not created value by reaching the end user. An R & D project is not innovation if it has not yet been finalized and has created value through implementation. Innovations that do not create additional added value are not innovation.

37 Is innovation good? Nowadays we hear from every where that it is only one step to the end of the world, that everything the mankind has done and invented, leads to the destruction of human civilization.

38 Comparative characteristics of the best and worst inventions of humanity The best inventions: Bike(59%) transistor (8%) Electromagnetic induction(8%) PC (6%) radio(5%) Internet (4%) The worst inventions Weapon (35%) Cell phone (17%) Nuclear energy(9%) TV (9%) Cigarettes(6%) Fast food(3%)

39 Conclusion During the existence of human civilization people invented different things ; they were useful,harmful or ridiculous. Each invention has both positive and negative sides, so we can t claim that something is only useful but another one is not. The worst invention that can lead our world to the end is a weapon. у

40 Lean Start-Up

46 Most startups fail from a lack of (paying) customers.

47 Rarely fail because the product doesn t work Usually fail because there are no customers Quality of the initial idea is not correlated with success Startups that succeed are those that manage to iterate enough times before they run out of resources Time between these iterations is fundamental

48 Basic Principles ThinkBIG START small GET OUT OF THE BUILDING!!!!

49 Question at the start of a typical project: Can we build a solution for that problem? Lean Startup questions at the start: Do consumers recognize they have a problem? If there was a solution, would they buy it? Would they buy it from us? Can we build a solution for that problem? Can we build a sustainable business around this product/service?

50 Ask Should it be built? instead of Can it be built?

51 Business Model Canvas Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from our partners? Which key activities do partners perform? What key activities do our value propositions require? Our distribution channels? Customer Relationships? Key Resources What key activities do our value propositions require? Our distribution channels? Customer Relationships? What value do we deliver to the customer? Which one of our customers problems are we helping to solve? What bundles of products and services are we offering to each segment? What is the minimum viable product? How do we get, keep, and grow customers? Which customer relationships have we established? How costly are they? Channels Through which channels do our customer segments want to be reached? How do other companies reach them now? For whom are we creating value? Who are our most important customers? What are the customer archetypes? Cost Structure What are the most important costs inherent to our business model? Which key resources are most expensive? Which key activities are most expensive? Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? What is the revenue model?