MARKETING SYLLABUS FOR ALL MARKETING CLASSES Level 1- Marketing Essentials Level 2- Marketing Applications Level 3- Marketing Management

Transcription

1 MARKETING SYLLABUS FOR ALL MARKETING CLASSES Level 1- Marketing Essentials Level 2- Marketing Applications Level 3- Marketing Management Students in each of the above classes will be expected to purchase, and bring to class, TWO spiral notebooks. One of the notebooks will be kept in my classroom for your Deca Competition question/answer. The second spiral notebook will be kept for Weekly Class assignments will be kept in your notebook and checked for a weekly grade. Immediately after the bell rings students must takeout their DECA Competition Spiral Notebook and write down three DECA Questions & answer posted from my Teacher Outbox. Each week notebooks will be checked and graded! Business Standard Grade- worth 50-points each quarter for simply adhering to my Classroom Rules for Marketing. Failure to abide by any of these rules will result in a 5-point deduction from your Business Standard Grade. The teacher will notify student he/she just lost 5- points for an infraction. This grade will appear in Pinnacle and be updated each class by teacher. Professional Dress Day - worth 50-points you will dress professional business attire on your select day and stay in the professional attire during the entire school day to receive full credit. WHO: What to Wear All Marketing & AOHT students (over 500 students!!) Girls- A business skirt, slacks or dress appropriate for a job interview. Dress shoes (heals not required) Boys dress shirt, dress slacks, belt, tie and dress shoes Note- Any student who does not own proper business attire are encouraged to borrow clothing from a friend or may make-up this activity by completing an assignment for the grade. Looking to build your High School portfolio? Get involved by joining our Marketing Club- DECA. Annual dues are $35.00 and are collected in September. Benefits include: Get a DECA club tee-shirt Competition in DECA at district, State and International levels. Win trophies to keep!! Opportunities to travel each year. - Leadership Conference- Tampa (Fall) - State Conference- Orlando (March) - Sports Marketing Field Trip- Miami Heat Game (January) - Become a DECA Class Officer or Executive Officer within our DECA chapter.

2 MARKETING ESSENTIALS SYLLABUS 1. Marketing Essentials textbooks- stays in classroom MARKETING CLASSROOM PROJECTS INCLUDE Marketing Mix project/ 4 P s of Marketing- Design your own beverage Functions of Marketing Writing a Business Plan to start your own business. Construct an Advertising Campaign Master proper Telephone Etiquette Techniques- ch. 9 Constructing a Formal Business Letter- ch. 9 Business Etiquette in Brief- book & activity The art of Professional Selling Identify a DECA Competitive Event (Team) MARKETING UNIT TESTS INCLUDE Unit 1- Covers Ch. 1 & 2 Marketing Is All Around Us. Unit 2- Economics: ch. 3- Political & Economic Analysis AND Ch. 4- Global Analysis Unit 3- Business and Society- Ch. 3- The Free Enterprise System. Unit 5- Selling: Covers chapters (All the steps of Selling) EMPLOYABILITY SKILLS UNIT INCLUDES: Typed resume Cover letter Post-interview letter Job termination letter Typed References mock job interview s and Professional Dress. DECA S LIST OF COMPETITIVE EVENTS (You will select one as your project. preparing for the Certiport Industry Certification Exam in MOS- Microsoft Office Specialist- Word, PowerPoint and Outlook or Excel. Title of on the 2 nd line under the name.

3 MARKETING APPLICATIONS SYLLABUS 1. Marketing Essentials textbook- stays in classroom MARKETING APPLICATIONS CHAPTERS COVER: Unit 6 Promotion Ch. 17- Promotional Concepts Ch..18- Visual Merchandising and Display Ch. 19- Advertising Ch. 20- Print Advertisements Unit 9- Marketing Information Management Ch. 28- Marketing Research Ch. 29- Conducting Marketing Research Ch. 33- Entrepreneurial Concepts Ch. 34- Risk Management MARKETING UNIT TESTS INCLUDE Unit 6- Promotion: Covers Ch. 17, 18, 19 and 20 Unit 9- Marketing Information Management: covers ch. 28 & 29 DECA S LIST OF WRITTEN COMPETITIVE EVENTS ( Go to to select your Deca manual project.) preparing for the Certiport Industry Certification Exam in Dreamweaver. This program will prepare students on how to develop a professional webpage for a company. Honors Credit- Marketing Application students who complete the course and a long Deca manual will earn Honors Credit for the entire school year. Title of on the 2 nd line under the name.

4 MARKETING MANAGEMENT SYLLABUS 1. Marketing Essentials textbook- stays in classroom MARKETING MANAGEMENT COVERS CHAPTERS: Unit 7- Distribution Ch. 21- Channels of Distribution Ch. 22- Physical Distribution Ch. 23- Purchasing Ch. 24- Stock Handling and Inventory Control Ch. 25- Pricing Ch. 26- Pricing Strategies Unit 10- Product and Service Management Ch. 30-Product Planning Ch. 31- Branding, Packaging and Labeling Ch. 32- Extended Product Features Unit 12- Career Planning- Choices DECA S LIST OF WRITTEN COMPETITIVE EVENTS ( Go to to select your Deca manual project.) preparing for the Certiport Industry Certification Exam in Dreamweaver. This program will prepare students on how to develop a professional webpage for a company. Honors Credit- Marketing Management students who complete the course and a long Deca manual will earn Honors Credit for the entire school year. MARKETING 3 CLASSROOM PROJECTS INCLUDE: (Demonstrate Applications of technology to Marketing) (29.0) E-Commerce project- The Smart Way to Buying A Car On-line. (Apply Entrepreneurial Concepts) Research a living Entrepreneur who has had a major influence on the marketing industry. (21.03) Develop a Marketing Plan (27.07) (page 647). Understanding the components for writing a Business Plan ( page 640) (Apply Promotional Planning Techniques) Develop a promotional Mix for a selected company (25.03) (page 300) Implement strategies to be used for public relations. (25.11) Prepare a promotional calendar of events (25.05) Prepare a Written advertisement layout. (25.06)

5 Write either a Business Plan or a Promotional Mix for a selected business (note- This is a 4 week project consisting of 10-pages. (26.08) (Analyze Global Trends in Marketing) Researching specific global markets (28.05) International Business Etiquette- Europe (Apply Economic Principles to marketing) Research the methods of distribution for a selected business. (20.04) (Demonstrating Merchandising Skills appropriate for Marketing) Tour of the Cafeteria facilities inventory management. (Implement Marketing Operational Techniques) How to Implement Accident Prevention Techniques for a business. (Apply a Career Plan to Marketing) Develop a plan for pursuing a specific career in marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goals. (Choices program) (Product and Service Management) ch. 30 & 31 Product Planning - Developing a New and improved product. Title of on the 2 nd line under the name.