Drive The Behaviours That Drive Your Business. The Stored Value Solution. SVS_UK_Overview_Brochure_Pocket_Jan2012_V2.indd 1

Transcription

1 Drive The Behaviours That Drive Your Business The Stored Value Solution SVS_UK_Overview_Brochure_Pocket_Jan2012_V2.indd 1 1/25/12 3:16 PM

2 Our Stored Value Products Help You Drive Behaviour and Better Business Results We are fully dedicated to the prepaid market, delivering a full suite of solutions to make your business successful. As a leading prepaid provider SVS manages more than five hundred million card products and processes over one billion prepaid transactions from 40+ countries and over 25 currencies worldwide every year. We have the knowledge and expertise to build a customised programme for your business too. Give your business the gift of new sales and new customers with a gift card programme from SVS. For almost twenty years, SVS gift card products have been helping retailers to acquire new customers, increase the frequency of customer visits and of course, improve sales. The amount spent in 2010 on Gift Cards and Vouchers in the UK! UKGCA

3 Discover a Wealth of Possibilities in Stored Value What is stored value? It s a payment mechanism usually in the form of a card. A gift card is a prepaid card (or account number) that works like a debit or credit card but may only be used at a particular retailer or for particular brands. Stored Value gift cards become a walking advertisement as customers carry the gift card and your brand, in their wallets. Superior Performance - The average redemption rate for SVS s promotional cards is 32%, compared to an average of 1% - 7% for paper coupons. Cards may be funded by an organisation or by a consumer who purchases them. Cards may be restricted to a retail brand, or universally accepted. Cards may be specific to a product or an experience. Cards may be a physical product or a virtual product through or a smart phone device. MasterCard and the MasterCard brand mark are registered trademarks of MasterCard International Incorporated. Whether you sell gift cards, manage a loyalty programme or reward your customers and employees for their performance, stored value cards are the most effective way to drive the behaviour you need to achieve business success.

4 A Wide Range of Products SVS is the leader in the prepaid card business, with nearly two decades of experience. As an innovator of the stored value industry, SVS has a longstanding history of introducing new functionality to the market while maintaining system and operational excellence. Examples of our industry-changing innovations include merchandise return cards, inventory management, currency conversion, cross merchant acceptance, and dynamic promotions. We have one of the largest research and development budgets within the industry. Even during the worst economic environment, while competitors were curbing development, SVS accelerated investments to extend our competitive advantage. Retail Gift Cards The best-known stored value product, a gift card is a prepaid card redeemable only at one retailer and funded by the person who purchases it. They offer an outstanding way to increase sales, because the average transaction when a card is redeemed is % above the value of the card. MasterCard Prepaid Debit Cards These universally accepted prepaid cards are a powerful way to drive desired behaviours among your customers, employees or sales distributors. They are proven to increase sales and reduce administrative costs for any type of business. As an added benefit, they re brandable, customisable and can be used at virtually any retail location making them the most versatile and desired reward card. Promotional Cards Need to increase store traffic or boost the frequency of customer visits to your store or website? SVS s promotional platform can design merchant or manufacturer promotional cards that do just that. Our proprietary activation and redemption controls will drive consumers back to your store or site. The ability to efficiently process stored value at a product level is a new innovation to the market. Consumer Loyalty Programmes Increase sales, margins and frequency of consumer visits with a consumer loyalty programme designed by SVS. Our campaign-based loyalty programmes drive unplanned consumer behaviour by tracking purchases and making real-time offers based on behaviour patterns. The result? Customers who come in more often and try more of the products you have to offer.

5 and Applications for Virtually Every Need With nearly two decades of experience, SVS has the experience and expertise to create a wide range of applications. Promotions Increase sales and improve store or website traffic with promotional cards that encourage the immediate purchase of goods or services. Promotional cards create brand presence and generate a rate of up to five times that of a coupon. Product-Specific Gift cards and promotional cards often represent a certain brand. But why not target something even more specific? You ll improve margins on promotions and ensure you are getting the maximum return on your investment by steering customers to certain products, product lines or manufacturers. Merchandise Return Reduce fraud and drive additional sales by issuing these cards for returned merchandise, instead of refunding money and drive incremental revenue and return visits. Speciality Retailer Increases Traffic with a Customer Bounce Back Promotion A well-known speciality retailer was looking to improve the number of times their customers visited store locations during the holidays. Competition was heating up and they wanted to drive consumers back to their locations, but mass discounting was eroding margins and producing only nominal results. With the help of SVS, this retailer designed a customised promotional card programme to fit their needs. Cards were distributed based on an initial qualifying purchase during a limited period of time. The redemption period on these cards was restricted so consumers would come back during the targeted redemption window. With the help of this SVS promotional card programme, more than 30% of consumers returned to the store and redeemed their promotional card. This led to decreased margin erosion and increased sales for the retail giant. Five Times Better: SVS promotional programmes offer 5x 5xthe yield of gift certificates.

6 Mobile Gift Cards With the exciting growth rates within the mobile market, SVS recognises the mobile device as a key technology platform. Working with our key retail customers, we are continually developing and evolving solutions that enable gifts cards to be purchased, delivered, redeemed and reloaded by mobile phone. Mobile Marketing Our full mobile campaign system pairs mobile gifting with marketing and promotional messages that can be delivered directly to your customers, on the move. Enhanced Analytical Reporting Our state-of-the-art reporting infrastructure enables fast and accurate reporting at the lowest level of data including but not limited to: store level reporting, card SKU reporting, fiscal calendar, and cross merchant acceptance. Enhanced Analytical Reporting Incentive Programs

7 Bill Pay Gift Cards Incentive Programmes A Corporate Funded Card Boosts Bottom Line sell targeted products. Use these cards for on-the-spot employee recognition, birthdays and anniversaries and sales incentives. Improve performance and paper cheques and other incentive products. Consumer Rebates and Rewards Avoid discounting services to all customers by with a wide network of sales distribution partners wanted to increase loyalty among outside sales distributors and easily pay their sales incentives. The SVS solution: a corporate prepaid card that sales incentives on a regular basis. This prepaid card, branded with the company s logo, decreased the cost of paying incentives by nearly 30%, while also enhancing agent loyalty. rewards to high-value customers who reach certain purchase amounts. Or increase awareness of your brand and ease of use for customers by sending a personalised card instead of a paper cheque. Bill Pay Prevent the expense of discontinuing services by allowing your customers to pre-load funds at their convenience to a card that is automatically debited when payment is due. A safe and reliable prepaid card is a great way to reduce costs and better serve your customers at the same time.

8 Many Industries, One Source for Solutions SVS provides effective solutions for a broad spectrum of organisations from many industries around the globe, including: Retail Telecommunications Utilities Automotive Financial Services Education Welfare, Health and Pharmaceuticals Reporting Solutions Our analysis tools enable you to monitor, report and act on your card programmes. SVS offers on-demand analytical reporting that provides the business insights necessary to grow your programme. Our unique web-based reporting platform allows a greater insight into card programmes, improved decision making and increased performance. In addition to sales by store, SVS provides card level reporting, card SKU reports, and aggregated benchmark reporting with analysis on how similar programmes are performing. We also provide standard reporting packages on key gift card variables so that you can understand both the accounting aspects of your programme as well as how your gift card business is performing. This reporting functionality is customisable to your specific needs in a simple, intuitive, and self-service presentation format. Global Expansion SVS offers stored value in more than 40 countries and over 25 languages and currencies. Recent market entries include Japan, Spain, Brazil, Chile, Poland and China.

9 The Best Value in Stored Value In an industry study, SVS was named the preferred provider in the stored value industry. Here s why more organisations are turning to us for help every year: Industry Expertise As the pioneer in the stored value industry, we have nearly two decades of experience. We manage more than 600 million card products and process over 1.2 billion transactions every year. Partnership mes Processing and Programme Performance Reporting Our services include everything from card design and production to transaction processing to programme performance reporting, making SVS a true one-stop resource. Innovative, Best-in-Class Technology SVS utilises an HP Nonstop processing platform for its authorisation engines in the primary and secondary data centres. These data centres are engineered using a high-availability Cisco network. We connect to our clients point of sale devices using diverse and multi-layered network carriers. Global Reach SVS operates in 40+ countries, and over 25 languages and currencies. No matter where you operate, or where you are heading, we can provide the support you need. Improved Business Results The bottom line is results, and SVS programmes are responsible for generating more than 13 billion in increased sales annually for our clients. On our peak processing day last year, our systems processed more than 300 transactions per second with response times of only 44 milliseconds.? Isn t it time you discovered how stored value can help you drive your business to new levels?

10 Starting your gift card programme is just the beginning. There are a number of ways that you can enhance your card programme to market and grow your business. SVS is the leading provider of card-based programmes that influence behaviour and increase customer value by enabling the effective use of gift cards, incentives, promotional cards, consumer rewards and loyalty schemes. Learn how our gift card programmes can help you generate measurable results for your business. Learn how our card programmes can help you drive measurable results for your business. Contact a SVS sales representative by calling UK or visit us online at

11 At Ceridian Stored Value Solutions (SVS), our mission is to measurably increase client sales with superior prepaid card programmes. SVS staff and management are committed to new product innovations, using a consultative account management approach. We make continuous investments in our platform to provide unmatched system reliability along with an ease of administration to run your programme. Ceridian Stored Value Solutions European Headquarters 100 Longwater Avenue Green Park, Reading RG2 6GP, UK 2012 Ceridian Corporation. All rights reserved. UKV12012