Tuesday, 21st November 110 Early Bird 31st October (0) LSACADEMY.eu

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1 PRINCIPLE OF PHARMACEUTICAL PRICING & MARKET ACCESS IN EU A global launch real case Tuesday, 21st November Milan 110 Early Bird discount for enrolment by 31st October 2017 Course Language: English Hotel Melià Via Masaccio 19 Tuesday, 21st November :00-18: Milan For additional information: +39 (0) training@lsacademy.eu

2 Course outline and learning outcomes In the New Health, healthcare suppliers are no longer selling technology, they are selling health outcomes and value. Payers responsible for commissioning care on behalf of their citizens are primarily seeking better health, and are focused on carefully managing their budgets to bring greatest improvements for patients with a range of conditions. A value-driven approach to product development is more likely to find favor with the new gatekeepers in European market access. Healthcare providers face the challenge of generating better outcomes in ageing populations while keeping spending in check. These pressures make them increasingly skeptical of new medicines, demanding evidence of safety, effectiveness and value in their specific patient population(s). Therefore, it s of increasing importance to learn how to prepare your market access strategy for the ever changing global healthcare market and understand the diverse payer landscape in order to develop a Market Access Plan that communicates value to stakeholders. Who should attend? CEO, Directors, Associate Directors, Senior Managers, Managers, Presidents, Vice-Presidents, Senior Consultants, Consultants, Professors in the following fields: Pricing Market Access Health Economics Regulatory HEOR Business Development Marketing Commercial Pricing Medical Affairs Government Affairs Strategic Development

3 Type of Training The training is an interactive session where participants see a real case-study of a Global Launch in order to be prepared on the basics needs of a Market Access department. Agenda 9:00-9:30 9:30 11:00-11:15 13:00-14:00 16:15-16:30 17:30-18:00 Participants registration Start Coffee Break Lunch Coffee Break Q&A and Conclusion Program Understand diversified Payers landscape EU Big 5 Health Care Systems: basics What Market Access is supposed to do Developing a Market Access plan (and tools) Price differentiation and price harmonization Development of a Value Story Negotiation skills: basics Health Economic tools top gain Market Access: a real-case example Real-life examples of negotiations with Health Authorities Wrap-up and Q&A

4 Lecturer's Bio Gabriele Lazzeri, Corporate Pricing and Market Access Manager (P&MA) - Zambon Gabriele Lazzeri is the Corporate Pricing and Market Access Manager (P&MA) in Zambon. He started his career as a pharmaceutical rep and moved into P&MA field in Before Zambon, Gabriele gained his professional experience in the P&MA field in GSK, Helsinn and Astra Zeneca in Local as well as Global positions. In addition, Gabriele spent almost 1 year in Brussels as Economic Affair Manager in EUCOMED, where he d also the opportunity to work in close relation with the EU Commission. He holds a Pharm D from Florence University and a Master Degree in Pharmaco Economics and Health Care Policy from the Bocconi School of Business. By attending this course, participants will: Learn the basic tools and check-list for a Global Launch, from a Market Access perspective Grasp the full meaning of Market Access, its importance for optimizing product launches Learn to integrate market access concepts into clinical and brand marketing plans Have a good understanding of the differences across the healthcare systems in Europe (EU-5) with respect to enhancing market access for your brands Know how to develop a Market Access Plan IN COMPANY TRAINING - Tailor-Made Training LS Academy can offer in company tailor-made training courses to meet specific learning needs. Contact us to design your training course: Tel: +39 (0) Fax: +39 (0) training@lsacademy.eu

5 TO REGISTER FOR THE COURSE YOU CAN FILL IN AND SEND THE REGISTRATION FORM OR DIRECTLY REGISTER ONLINE: REGISTRATION FEES: Early bird: 750,00 (before 31/10/2017) Ordinary: 860,00 Freelance Academy Public Administration: 460,00 The fee includes: tuition, teaching materials, lunches breaks, organizational office assistance, attendance certificate. Methods of payment The full amount must be paid on registration to EasyB s.r.l by bank transfer or by credit card. If paying by bank transfer please attach proof of payment to the registration form. Bank transfer payable to: EasyB S.r.l. Via Roma, Alzano Lombardo (BG) P. IVA Banco Popolare Società Cooperativa - Filiale di Carobbio Degli Angeli IBAN: IT81 F SWIFT CODE: BAPPIT21AY5 For additional information Secretarial office LS Academy +39 (0) training@lsacademy.eu Please fill in and send: (+39) training@lsacademy.eu or register online. Surname Company Address City Tel. Special Dietary Requests Name Job title Post code Fax. INVOICING DETAILS Company name Address Mail address (If different) City Vat number Post code Terms & Conditions Terms of payment The registration fee must be paid at the time of registration. Confirmation of course admission will be given on receipt of payment. EasyB reserves the right to refuse late registrations or additional registrations above the maximum accepted number of participants Cancellation Please note that refunds (70% refund of the registration fee ) will only be given if cancellation is received at least one week before the course date. Cancellations will only be valid if made in writing. Transfer of registrations (or name changes) are allowed and should be made in writing within 7 days prior to the event. EasyB reserves the right to postpone or cancel an event, to change the location of an event or to alter the advertised speakers for an event. EasyB is not responsible for any loss or damage as a result of substitution, alteration, postponement or cancellation of an event due to causes beyond its control including without limitation, acts of God, natural disasters, sabotage, accident, trade of industrial disputes, terrorism, or hostilities LS Academy reserves the right not to accept registrations not compatible with the event s target audience. The course will proceed with a minimum of 8 participants. Should this number not be reached the registered participants will be notified one week prior to the commencement of the course. Date Signature