MARKETSUITE. for Commercial Real Estate. Identify and attract the optimal mix of retail and restaurant tenants for your properties

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1 MARKETSUITE for Commercial Real Estate Identify and attract the optimal mix of retail and restaurant tenants for your properties

2 Optimize your retail recruitment and retention strategies with MarketSuite for Commercial Real Estate. MapInfo s unparalleled experience in real estate consultation, helping retailers identify sites and markets for successful expansion, can now be leveraged by commercial real estate developers, agents, and investors looking to match their existing or proposed properties with retail tenants. CHOOSE A PARTNER WITH A PROVEN TRACK RECORD FOR DELIVERING SUCCESS MARKETSUITE Market/trade area analysis to help attract the optimal mix of retailers On-site expertise for in-depth, location-specific insight Detailed site marketing reports speak the retailer s language and increase recruitment efficiency and effectiveness Easy-to-use, web-based technology for ongoing retail modeling and attraction efforts

3 MARKETSUITE CAN BE CUSTOMIZED TO MEET YOUR NEEDS MarketSuite is a comprehensive retail attraction package that helps commercial real estate developers, leasing agents, brokers, and REITs to strategically prioritize recruitment efforts, saving valuable time and money. The MarketSuite package includes two tiers, a traditional Market Study by MapInfo s expert consultants, and the Internet-based AnySite Online Retail Modeling (RM) solution. These components can be utilized independently or as a complete package. The most common usage is to start with the traditional Market Study analysis and to subscribe to AnySite Online RM to conduct retail analyses on an ongoing basis to target recruitment efforts, address changes in market conditions, evaluate new locations, or to look at what if scenarios. MarketSuite is quite simply the most comprehensive retail attraction and recruitment solution on the market. Period. Here s why... On-site expertise for in-depth insight: MapInfo s retail consultants perform an extensive on-site evaluation. This is not just a cursory once-over in conjunction with a meeting; we spend as much time as necessary to really get a feel for the location and understand your long-term development objectives. We know there are nuances that aren t readily discernable without getting to know the area. The in-depth Market Study includes a field analysis of the market to identify competition, access patterns, population growth areas, and learn the issues/concerns that make each site unique. MapInfo then conducts a void analysis based upon the demand for retail categories compared to the supply within and around the trade area. The client is provided with a list of supportable retail categories, how many square feet of each can be supported both now and in 5 years, and which national or regional retailers and restaurants would be best suited to the demographic and lifestyle characteristics of the area. MapInfo will also provide the contact information for those retailers and restaurants identified as the best match for the trade area. The resultis an actionable strategy for recruitment efforts. The most comprehensive list of potential retailers: MapInfo provides an extensive list of retailers and restaurants for consideration, instead of only a handful of the most obvious, or those generated solely on a correlation score. This exhaustive list of retailers of varying types gives you the flexibility to choose just the right retailer to optimize your tenant mix and profitability, while maintaining the image and profile you prefer for your properties a mass retailer or big box might be a great fit based upon your property s profile, but there may be overriding considerations, such as past community activism and negative opinions towards this type of retailer, that dictate an alternate recruitment choice. An economical long-term solution for successful retail recruitment and retention: The AnySite Online RM subscription service provides real estate professionals with an accurate and affordable way to evaluate properties and conduct targeted recruitment efforts on an ongoing basis. Annual subscriptions provide unlimited usage. The AnySite Online RM model will analyze trade area demographics, lifestyle characteristics, and market demand factors around a site, and return a list

4 Develop and invest with the confidence you are maximizing the profitability of your commercial real estate properties. Increase shopping traffic Minimize vacancies Proactively identify the brands most likely to be attracted to your properties Determine the optimal mix of tenants for your center to ensure long-term growth and retail synergy Identify the best locations for new development of retailers and restaurants whose preferred customer demographic/psychographic profiles and expansion strategies best match the location. The user can then generate customizable marketing packets for each retailer she wishes to send a proposal. This packet speaks to the retailer in their language and offers compelling evidence as to why they should choose your location. AnySite Online RM can save countless hours of work by identifying those retailers most likely to be interested in a site, and inherently results in a mix of tenants that is more likely to succeed in the location over the long-term. There is only one leader in retail site selection. Mapinfo has been the trusted advisor for most of the nation s premier retailers for over 45 years. 8 of the top 10 retailers have relied on MapInfo for site selection. * 7 of the top 10 specialty retailers have depended on MapInfo for site selection. ** *Based on STORES Magazine s 2004 Top 100 Retailers list. **Based on STORES Magazine s 2004 Top Specialty Retailers list.

5 MARKETSUITE for Commercial Real Estate MARKET STUDY Customized field study by MapInfo retail consultants. ANYSITE ONLINE RM Web-based predictive analytics solution for mapping, demographic analysis, and retail modeling. MarketSuite includes the following components: a consulting services Market Study; and AnySite Online RM, the subscription-based online retail modeling solution. Professional Consulting Services Initial field study Defines developer s goals Assesses major shopping concentrations Defines trade areas and drawing power Conducts retailer interviews Market Retail Assessment Report Delivers market and retail analysis Identifies major retail categories for recruitment activities, including retailer contact information Creation of enhanced list of criteria for analytical modeling more retail categories and levels Web-based Retail Modeling Application Allows independent (self-service) definition of study locations, such as development sites, vacancies, retail hubs Creates model-generated site profile with corresponding trade area Identifies retail category(ies) and retailer(s) that best fit trade areas Generates Retail Attraction Report to effectively market your properties to prospective retailers Permits ongoing scenario management new sites, re-evaluation of supportable retail categories Presentation quality demographic maps and reports Uses MapInfo AnySite Data Engine (ASDE) to produce trade area reports, with calculations based on block centroids, the most accurate method of data retrieval on the market today Unlimited use during yearly subscription

6 Corporate Headquarters / Americas One Global View Troy, NY predictive_analytics@mapinfo.com MapInfo Corporation. All rights reserved. MapInfo, the MapInfo Meridian symbol, MarketSuite, AnySite and Be Location Intelligent are trademarks of MapInfo Corporation and/or its affiliates. All other marks are the property of their respective holders /05