Welcome to IKEA East Palo Alto BYOF Day!

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1 Welcome to IKEA East Palo Alto BYOF Day! Time Event 9:30AM 11:00AM: 9:30AM 3:00PM 10:00AM 3:00PM 11:00AM 9:00PM FREE Breakfast (with coupon) Please RSVP and present your printed coupon to a Restaurant cashier. FREE IKEA Blue Bag (with coupon) Please RSVP and present your printed coupon. While supplies last, only available at check in table. BYOF Twitter Picture Hunt $1,000 Sweepstakes Enter for a chance to win (1) one $1,000 IKEA Gift Card! EPA then tweet a photo of you and one of the items on the photo list with #IKEApichunt and on Saturday, March 8 between 10:00am 3:00pm! Eat for Free! Dine in the restaurant and deduct your meal receipt total from any home furnishings purchase over $ :00AM 9:00PM BOGO FREE dessert (with coupon) Please RSVP and present your printed coupon to a Restaurant cashier. Buy one dessert get one of equal or lesser value for FREE. 11:30AM 1 st IKEA Gift Card Winner Announcement! Enter to win a $100 IKEA Gift Card! 12:00PM 4:00PM 12:30PM IKEA Food Sampling FREE samplings of our IKEA Swedish Meatballs at the top of the escalator! 2 nd IKEA Gift Card Winner Announcement! Enter to win a $200 IKEA Gift Card! 1:30PM 3 rd IKEA Gift Card Winner Announcement! Enter to win a $200 IKEA Gift Card! 3:00PM 4 th IKEA Gift Card Winner Announcement! Enter to win a $500 IKEA Gift Card!

2 BYOF Twitter Picture Hunt Sweepstakes OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. 1. To Enter: To enter the BYOF Twitter Picture Hunt Sweepstakes ( Sweepstakes ), log onto your Twitter account. If you do not have a Twitter account, visit to create one. Twitter accounts are free. Once logged into your Twitter account, follow the links and instructions to become a follower On Saturday March 8, 2014 between 10:00 AM and 3:00 PM PST ( Sweepstakes Period ), tweet a photo ( Photo ) of yourself [ Entrant ] with one of the items on the Photo list below ( Photo List ) and #IKEApichunt for one (1) entry into the Sweepstakes drawing. Each tweet must include #IKEApichunt and mention [add your local Twitter handle here]. Photo must take place at 1700 East Bayshore Rd, East Palo Alto, CA. You may submit up to three different photo entries from this Photo List: Checking in at the BYOF registration table At our photo booth next to the registration table Anywhere in the restaurant Sitting on an EKTORP sofa Using a Work IKEA office chair Pretending to cook in one of our kitchen room settings Hugging an IKEA soft toy Sleeping in an IKEA bed Smelling an artificial flower in the Greenroom Department Peeking out from behind a curtain in the Textiles Department Pondering over options in As-Is Walking in Self Serve with a flat bed cart Standing next to an IKEA Family kiosk By entering, each entrant warrants and represents the following with respect to entrant s Photo: (a) entrant is the sole and exclusive owner of the Photo; and (b) the Photo will not infringe on any rights of any third parties. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any messages that are inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language. 2. Limit: Three (3) different entries per person. Only three different Tweets will be counted per entrant and each Tweet submitted by an entrant throughout the Sweepstakes Period must be different, as determined by Sponsor in its sole and absolute discretion, or will be subject to disqualification. If you post updates to or receive updates from twitter.com via SMS from your wireless phone, your wireless-service provider may charge you for each text message you send and receive. Please consult your wireless-service provider regarding its pricing plans. You must be an active holder of a non-private Twitter account and be a follower of account to be eligible to enter this Sweepstakes. All terms and conditions of Twitter.com apply. Multiple entrants are not permitted to share the same

3 twitter account. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different twitter accounts, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any twitter account, the authorized account holder of the address used to register at twitter.com will be deemed to be the entrant. The authorized account holder is the natural person assigned an address by an Internet access provider, online service provider or other organization responsible for assigning addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder. All entries become the sole and exclusive property of the Sponsor and receipt of entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. 3. Random Drawing/Odds. On March 10, 2014, IKEA IKEA US West Inc, Store #347 East Palo Alto will randomly select 1 winner from all eligible entries received. Odds of winning depend on the number of eligible entries received for the drawing. By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. 4. Prize: One winner(s) will receive a $1,000 IKEA Gift Card. Approximate retail value ( ARV ) of each prize: $1,000. [ARV of all prizes combined: $1,000.] All prizes will be awarded and are not substitutable, transferable or redeemable for cash. In the case of unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value. The winner is responsible for all federal, state and local taxes on the prize and for delivery and assembly of IKEA merchandise, where required. All expenses not specifically listed herein are the responsibility of winners. IKEA is not responsible for lost or stolen gift cards. Gift cards valid in IKEA US stores only. Any portion of prize not used by winner is forfeited and no cash substitute will be offered. 5. Notification of Winners: Potential winner(s) will receive a direct message from Sponsor through the Twitter account used to enter the Sweepstakes on or about March 11, Potential winners will be required to respond to the direct message and complete the Contact Form by 7pm EST on March 17, If a potential winner does not respond to direct message or complete the Contact Form within the required time frame prize will be forfeited and awarded to the next runner-up. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling

4 all requirements. Potential winners may be required to sign and return, where legal, an Affidavit of Eligibility, Liability/Publicity Release and/or rights transfer document within 5 calendar days of prize notification. If any potential winner is considered a minor in his/her jurisdiction of residence, Affidavit of Eligibility and/or Liability/Publicity must be signed by his/her parent or legal guardian. If a potential winner cannot be contacted, or fails to complete and respond to the direct message within the required time period, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize or in the event of noncompliance with these Sweepstakes rules and requirements, such prize will be forfeited and may be awarded to the entrant with the next highest score. Upon prize forfeiture, no compensation will be given. IKEA US West Inc, Store #347 East Palo Alto and its agents will not be liable for inability to notify the winner, whether due to inaccurate entry information, change of twitter account or otherwise. 6. Eligibility: Sweepstakes is open to legal residents of the 50 United States and the District of Columbia, who are 18 years or older. Void outside of the 50 United States, and where prohibited, taxed or restricted by law. Employees, officers and directors of IKEA US West Inc, Store #347 East Palo Alto ( Sponsor ) and its parent company, subsidiaries, affiliates, partners, advertising and Sweepstakes agencies, manufacturers or distributors of Sweepstakes materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees, officers and directors are not eligible to enter. You are not authorized to participate in the Sweepstakes if you are not located within the United States or the District of Columbia. All federal, state and local laws and regulations apply. Entrants must have valid twitter handle and it is entrant's responsibility to update Sponsor and its agents of any change in twitter handle. 7. Internet: Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion. Sponsor reserves the right to select winners from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. Sponsor may prohibit an entrant from participating in a Promotion if it determines that said entrant is attempting to undermine the legitimate operation of the Promotion by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other entrants. Caution: Any attempt by a participant to deliberately damage any Web site or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should

5 such an attempt be made, Sponsor reserves the right to seek damages from any such participant to the fullest extent of the law. 8. Release, Limitations on Liability: BY PARTICIPATING, ENTRANTS AND WINNERS AGREE TO RELEASE AND HOLD HARMLESS SPONSOR, TWITTER, AND THEIR ADVERTISING AND SWEEPSTAKES AGENCIES AND THEIR RESPECTIVE PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, PARTNERS, REPRESENTATIVES, AGENTS, SUCCESSORS, ASSIGNS, EMPLOYEES, OFFICERS AND DIRECTORS (COLLECTIVELY, RELEASED ENTITIES ), FROM ANY AND ALL LIABILITY, FOR LOSS, HARM, DAMAGE, INJURY, COST OR EXPENSE WHATSOEVER INCLUDING WITHOUT LIMITATION, PROPERTY DAMAGE, PERSONAL INJURY AND/OR DEATH WHICH MAY OCCUR IN CONNECTION WITH, PREPARATION FOR, TRAVEL TO, OR PARTICIPATION IN SWEEPSTAKES, OR POSSESSION, ACCEPTANCE AND/OR USE OR MISUSE OF PRIZE OR PARTICIPATION IN ANY SWEEPSTAKES-RELATED ACTIVITY AND FOR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION, INVASION OF PRIVACY, COPYRIGHT INFRINGEMENT, TRADEMARK INFRINGEMENT OR ANY OTHER INTELLECTUAL PROPERTY-RELATED CAUSE OF ACTION. Participation in Sweepstakes and/or acceptance of prize constitutes each winner s permission for Sponsor to use his/her name, address (city and state), likeness, photograph, picture, portrait, voice, biographical information, and/or any statements made by each winner regarding the Sweepstakes or Sponsor for advertising and promotional purposes without notice or additional compensation, except where prohibited by law. Released Entities are not responsible for incorrect or inaccurate entry of information, technical malfunctions, human error, lost/delayed data transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software or any combination thereof, entry materials that have been tampered with, or entries that are illegible, incomplete, late, lost or damaged or for any injury or damage to participant s or any other person s computer related to or resulting from participation or downloading any material in this promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices or intending to annoy, abuse, threaten or harass any other entrants or Sponsor s representatives. Sponsor reserves the right to cancel, terminate, modify or suspend this promotion if it becomes technically corrupted or if is not capable of running as planned, including due to infections by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion. In such case, Sponsor may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor. This Sweepstakes is void where prohibited or restricted by law and is subject to all applicable federal, state and local laws. Sponsor is not responsible if Sweepstakes cannot take place or if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. 9. Limitation of Liability; Disclaimer of Warranties. IN NO EVENT WILL THE RELEASED ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF ANY PAGES OR SITES ASSOCIATED WITH

6 THE SWEEPSTAKES AND/OR PARTICIPATION IN THE SWEEPSTAKES, DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, THIS SWEEPSTAKES AND ALL PRIZES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. 10. Disputes; Governing Law. The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of or relating to these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in the State of Delaware. THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF Delaware WITHOUT REGARD TO ITS CONFLICTS OF LAWS RULES. For any matters which are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to the County of Delaware in the State of Delaware. The parties agree not to raise the defense of forum non convenes. 11. Copy of Rules: For a copy of the Official Rules and winner list, please send a selfaddressed stamped envelope by March 30, 2014 to: #BYOFpichunt Sweepstakes 1700 East Bayshore Rd East Palo Alto, CA Attn: Vanessa Garcia 12. THIS PROMOTION IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, TWITTER.