Advertising services in smart cities based on blockchain 4.0 TOKEN PRE-SALE

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1 Advertising services in smart cities based on blockchain 4.0 TOKEN PRE-SALE

2 THIS REPORT IS FOR INFORMATION PURPOSES ONLY. THE INFORMATION CONTAINED HEREIN HAS BEEN PREPARED FROM THE INFORMATION PROVIDED BY THE ISSUER IN ITS WHITE PAPER, WITHOUT CONDUCTING ANY SPECIFIC DUE DILIGENCE AND AUDIT AND IS SUBJECT TO CHANGE. WHILST WE BELIEVE THAT THE INFORMATION PROVIDED BY THE COMPANY IS RELIABLE, ITS ACCURACY IS NOT GUARANTEED AND NO WARRANTY IS GIVEN OR IMPLIED. PLEASE DO NOT COPY OR DISSEMINATE ANY PART OF THIS DOCUMENT WITHOUT INCLUDING THIS DISCLAIMER. ICOs ARE NON-REGULATED OPERATIONS. INVESTMENT IN AN ICO IS HIGHLY RISKY. YOU CAN LOSE ALL OF YOUR INVESTMENT. BEFORE INVESTING IN AN ICO, IT IS PREFERABLE TO HAVE ALREADY INVESTED IN A CRYPTOCURRENCY TO UNDERSTAND THE OPERATION AND RISKS ATTACHED TO THESE OPERATIONS. THE PURCHASE OF TOKENS GIVES ACCESS TO SPECIFIC BENEFITS AND RIGHTS LINKED TO BENEFITS PROVIDED BY PINGVALUE. IF THE CHARACTERISTICS OF THE TOKEN AND THE SERVICES OFFERED BY PINGVALUE DO NOT MATCH YOUR NEEDS, IT IS RECOMMENDED NOT TO INVEST IN THE TOKEN. NOTE ALSO THAT THE ICO EXCLUDES CERTAIN GROUPS OF PEOPLE SUCH AS U.S. PERSON (WITHIN THE MEANING OF REGULATION S OF THE SECURITIES ACT 1933 UNDER U.S. LAW). Token Pre-Sale 02

3 The Opportunity: Advertising services in smart cities based on blockchain 4.0 Company Information PINGVALUE SARL, the platform operator, was founded in Luxemburg in January 2014 Core team of 30 members; management team has experience in successfully launching & running software & technology projects & businesses Funds raised to date through one investment round: 1.2 million Existing platform: web & mobile application for Android & ios available in 7 languages Cisco Solution Partner Awards: Seal of Excellence European Commission; winner of Proyecto Wonderful for shopping centers Pingvalue s Solution Goal of the ICO is to create thanks to blockchain technology - innovative advertising models based on transparency, relevancy and rewards. Such models allow businesses and organizations to directly reach their target audience with 3 main benefits: save costs related to third parties functioning as intermediaries increase revenues thanks to more effective, targeted marketing campaigns transform advertising in interactive communication Token Functionalities The utility token Pingcoin (PCO) will be used within the Pingvalue platform in order to: Rent advertising space on Pingspots (Pingvalue wifi hotspots) to reach a relevant audience based on smart data Reward businesses owning Pingspots with a share of the revenue derived from advertising (40%) Reward users sharing adverts with the community, bringing new customers (20% of revenue) Reward users for bringing Pingspot owners/advertisers on the Pingvalue platform Purchase smart data on consumer profiles and interests Benefit from discounts on products and services Pre-sale and ICO: Terms and Conditions PRIVATE SALE: 11/12/17-19/01/18 PRE ICO: 20/01/18-17/02/18 ICO: 18/02/18-18/03/18 Presale token price: Get in touch for additional information on special offers Target ICO cap: 30 million ICO token price: Total token amount: 600 million tokens 360 million tokens for sale The token will be based on the Ethereum ERC20 standard Token Pre-Sale 03

4 Market Analysis Token Pre-Sale 04

5 Market Analysis The Problem Digital advertising is overrun by middlemen, trackers and fraud, likely to represent in excess of $50 billion by Users are abused Up to 50% of the average user s mobile data is for ads and trackers, costing as much as $23 a month Privacy is violated when large media sites host up to 70 trackers Publishers are hurting Google and Facebook take 73% of all ad dollars and 99% of all growth Revenue is recently down 66% Advertisers are losing Advertisers lack good information on what they are paying for Targeting is poor, making users more likely to ignore ads Pingvalue s Unique Added Value Present Ecosystem User frustration over privacy Walled gardens Bandwidth wasted Irrelevant ads Security issues Viewability problems/attribution Advertiser uncertainty about delivery CPM/click-based User interaction not valued Publisher revenues lowering Expensive ad buys due to middlemen Complex/expensive viewability metrics User s privacy violated Pingcoin User Privacy respected Open platform Low bandwidth overhead Ads tuned to user interests No malware Secure attribution/social factor Perfect delivery certainty Interaction-based User is paid for interaction Larger publisher revenues Efficient ad buys Simple/cheaper viewability statistics Perfect user privacy Token Pre-Sale 05

6 Allocation of Tokens & Proceeds Token Allocation Use of funds - 30 Million Token Pre-Sale 06

7 The Management Team Luciano Scatorchia CEO 30+ years; Serial entrepreneur; Focus on technology development Jo Peeters CFO 20+ years experience in accounting & finance Jose Antonio Orallo Vuelta Director 15+ years experience; Serial entrepreneur & Project leader José León Serna Technical Lead 20+ years experience developing software products for multinational markets Ron can Casand General manager PV Holland Owner of many companies in different sector such as ICT and fashion Mario Recinella Business Developper 20+ years experience; Strong skills in defining digitalization strategies Token Pre-Sale 07

8 Selected Advisors Christophe David CFO, DomRaider Background: DomRaider Jed Grant CEO of KYC3. Ex-chief of NATO IT Division Marco Houwen Founder of LuxCLoud Cloud service brokerage Videa Mike Founder, Questus Group Expert in Financial Services, ICO accounting and Corporate Finance Antonio Cantalapiedra MBA Professor & Board of Directors for tech companies Ex-CEO Iberia mytaxi app (Daimler AG) Token Pre-Sale 08

9 Business Model Current Product Priorities User interface & user experience improvements Web app & mobile app development Advertising campaigns (categories of interest, Social Factor, Pingspots) Add features, such as localization, chat, wish list, best deals, recommendations, loyalty program & many more Pingvalue Features Features Already implemented: Product listing, personalized recommendations, like/comment system, Social Factor, nearby places, smart wallet with coupons, coupon campaigns & dashboard Pingspots are already in place at locations throughout Europe Pingvalue uses its own patented algorithms to provide relevant, actionable information at the right time Pingvalue Budget for different fundraising scenarios Token Pre-Sale 09