Answer anything. A platform for experience innovation, the Clicktale Experience Cloud solves critical digital questions for businesses.

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1 A platform for experience innovation, the Clicktale Experience Cloud solves critical digital questions for businesses. Understand customer intent and digital body language. Prioritize optimization tasks and tests. Quantify business impact of visitor behavior and mindsets. Innovate better experiences by solving burning customer questions.

2 Clicktale Experience Cloud: A platform for experience innovation Tap into the wisdom and behavior of millions of visitors to drive superior experiences and amazing business results. Available in both self-serve and full-serve plans, Clicktale Experience Cloud features a powerful suite of experience applications for desktop, mobile and apps. The platform combines cognitive computing, machine learning, and applied psychological research with intuitive workflows and visualizations to bolster users ability to understand, quantify, prioritize and innovate superior experiences. Experience Center: Automatically surface experience-related opportunities & challenges. Align customer experience goals with business KPIs and proactively investigate segments with particular influence. Drill down to Clicktale s best-in-class visualizations such as heatmaps, session replays and app analytics. Auto-surface opportunities and challenges Path Analytics: Find in-page paths, behavioral patterns and critical junctures that lead to or derail conversions or engagement. Identify specific behaviors in session replays and quickly quantify effect. Visualize, quantify and optimize customer journeys for better experiences

3 Transform visitors digital body language into experience wins Psychological Analytics: Understand how each page and your entire site affects visitors so you can optimize to create more successful experiences. Uncover hidden factors behind customer satisfaction levels and translate them into meaningful business outcomes. Conversion Analytics: Discover what s working and what s not in your funnel and forms. Maximize web and app form effectiveness to boost submission rates with visually-rich reports showing how users interact with forms and which fields are causing drop-offs. Achieve better outcomes by reflecting true experiences Session Replays: Hone in on your users true intent by watching replays of browsing sessions to visualize exactly what they re seeing and doing on your site. Heatmaps: Leverage data-rich desktop, mobile and app heatmaps to gain accurate insights into user intent. With precise data and side-byside visualizations of user behavior, contrast multiple views to make proactive, strategic optimizations with high ROI impact. App Analytics: Gain unparalleled insights into app user behavior, needs and intent. Uncover the fastest ways to improve your app UX and engage and retain every user. We rely on our Superstar DJs (aka our Digital Frontline) to feel and understand our audiences. With Clicktale, we know what s engaging our customers and why, so we can prioritise optimisation efforts and bring better experiences to market faster. Thomas Barker, Head of PBB Digital Analytics and Optimisation, The Royal Bank of Scotland What s great about Clicktale Experience Cloud is that it proactively shows us both the qualitative and quantitative behavioral metrics in a way that points us towards what we need to do. For example, it s helped us surface things like how many clicks we re seeing on nonclickable elements, which is very helpful for our UX team. We re able to prioritize our tests and get faster results. Carl Desberg, Senior Manager of Web & E-Commerce Strategy, LogMeIn

4 We solve challenges that impact your business and give you deep insight into your customers. Which changes to my site or app will result in the biggest impact? How do I get my Mobile First redesign right the first time around? Why is this in-page flow broken, and how can I quantify the impact, both financially and from a user experience point of view? How are my micro-conversions adding together to impact my overall conversions? What are the most popular paths visitors take on our PDPs, and is this what we intended? Why are we seeing a spike in users closing the app on this screen? Without Clicktale, the JanSport site redesign process would undoubtedly have taken much longer and been less successful in increasing conversion. Why would anyone redesign a site based on instincts when you can get the facts to create experiences that customers crave? Carolina Gomes, Director of E-Commerce, JanSport The customer behavior revealed with Clicktale results in a more effective self-service experience that reflects our customer-centric approach. The better we serve our clients, the better we succeed as a provider. Claire Sandham, UX/UI Designer, TELUS Digital

5 Solve critical customer challenges and innovate superior experiences. CONVERSION 15% increase in orders placed for leading apparel brand OPTIMIZATION 75% reduction in time to optimization for leading home improvement retailer BEHAVIOR 50% uptick in account openings for financial services provider once visitor hesitation was understood ENGAGEMENT x 8 increase with key homepage messages following redesign of leading lifestyle brand INTERACTION ROI 89% increase in visitor interaction with e-bank offering page 115% ROI within two months for leading e-commerce vendor

6 Why Clicktale? Platform for experience innovation The pioneer and leader in Experience Analytics, Clicktale combines cognitive computing, data science and applied psychological research to drive superior customer experiences. Proven track record for global leaders Clicktale has an unmatched reputation for delivering a competitive edge to the world s leading brands and Fortune 500 companies. Our platform is trusted by enterprises with the world's most stringent security and performance requirements. Enterprise-level scalability Our robust architecture can automatically and cost-effectively handle large, unpredictable workloads, seasonal traffic-growth and immense surges, with ZERO effect on UX or page load times. Our platform can handle 3.7 trillion customer interactions daily, boasts a negligible browser footprint, and is completely elastic. Extends value of marketing ecosystem Our deep integration with over 50 leading enterprise software vendors adds measurable value to traditional analytics, A/B testing, VoC and chat partners. With bi-directional APIs, connect Clicktale with other applications or build applications on top of our rich behavioral data. Ironclad data security & privacy Our ISO compliance and regular 3rd party penetration testing ensures the highest standards and best practices in information security and privacy policies. Dedicated insights and SDKs for native and hybrid ios and Android apps Our SDK provides an easy, scalable solution for implementing a comprehensive set of user experience analytics and engagement capabilities on native and hybrid apps. I thought that I knew our customers, I thought I knew how they used the product, I could see the funnel analytics from Adobe. Clicktale exceeded expectations in that it revealed insights that we weren t even thinking of, that we weren t thinking were possible. Ian Randolph, Product Owner, Web, Trainline US: UK: