National Consumer Universe

Transcription

1 National Consumer Universe

2 The is a consumer data pool of over 45,000,000 online purchasers & registrations, Insurance & Finance Enquirers, Directors at Home, Investors, Electoral Roll, Census and call centre records. Telephone & online surveys add detailed selectivity to the database, making data selection & targeting very precise. Geo-demographic and socio economic overlays provide the ability to select consumers by 85 financial and investment profiles - from the wealthiest high flyers and landed gentry to the sub-prime and high credit risk households. This direct marketing data is available for multi or single channel marketing, providing access to your target audience by direct mail, telemarketing and marketing. It is also available for enhancements, appending and profiling. File size Channels 25,528,113 45,466,269 20,556,950 Households Mail 45,466,269 16,446,397 13,934,111 Individuals Landlines Mobile james.squires@kudos-data.com Compliance policies ensure that every record strictly complies with The DMA (The Direct Marketing Association) code of practice and The EU Electronic Communications Act. kudos-data.com

3 Maintenance Sonar geo-demographic segmentation Data is maintained on a 0-12 month cycle of adding fresh records, verifying existing records and removing records that are no longer valid. Included within this process are new data feeds, The Electoral Roll, goneaway suppressions, PAF, MPS, TPS, The Mortality File, online/offline surveys & transactional data updates. SONAR is a truly unique segmentation system that divides the population of Great Britain into 80 mutually exclusive groups according to the types of neighbourhood in which they live. To do this a number of different data sources were used, including: Latest Census Data Enhancements, appending & profiling All variables listed on the following page are available for enhancements and appending to your customers and prospects. Talk to us about our Profiling services and how we can create scored propensity models to improve prospect targeting Postcode classification of Wealth Postcode classification of Consumer Activity Land Registry data on house prices and sales activity Council Tax Bands A SONAR licence will enable you to segment the country, your prospects and your customers every record with a valid postcode will be segmented. james.squires@kudos-data.com kudos-data.com

4 Geographic Occupation Captains of industry Town/Country Postcode Economic Region Postcode District Drive Times Postcode Sector Drivetime Distance Postcode Area Personal Age/DOB Charitable interests 40,402,55 371,596 Charity Donors by charity type 3,400,000 Employment status 6,945,221 Income 12,582,11 Marital status 4,877,027 Mobile 13,934,11 Mobile phone network 8,189,741 Mobile phone renewal date Occupation Sexuality 25,634 10,937,71 324,000 Travel The Great Escape 3,200, ,000 Foreign travel 946,555 Holiday destination visited 2,102,015 Holiday type 1,770,249 45,000 Motor 311,000 Foreign national executives 141,000 Landed gentry Landlords 5,802,246 Car model by purchase date 5,806,976 Car ownership 642,253 Luxury car owners 112,000 Motorbike 529,570 58,000 41,256 Medical professionals 163,284 Millionaires 241,383 Occupations Young professionals 10,937,71 255,000 Home The Property Ladder 46,000,00 Children by number 1,584,223 Children by age 23,544,21 Council Tax Band 6,842,269 Insurance type (renewal date) 18,539,26 House value 2,159,713 Internet provider 3,969,546 Landline provider 184,529 Mortgaged Number of bedrooms Pet insurance by renewal month Property purchase price Type of construction Head of Household 1,469,090 34,622 1,539,253 71,836 1,539,253 71,836 17,500,00 Finance Affluent professionals Car make by purchase date 2,940,000 Entrepreneurs Listed building owners Business flyers UK commuters Directors at home 81, ,000 Credit cards by type 2,841,593 Finance/investments 2,869,224 High disposable income 194,000 High-risk investors 127,602 Income 3,842,971 Investments 2,341,879 Low-risk investors 2,314,000 Lump sum investors 348,000 Mail order buyers 2,145,226 Online buyers 1,943,586 Speculators Wealthy females 39, ,000

5 Hobbies & Interests Angling Antiques and collectables Book collecting and reading Books and magazines Borrowing Cars and vehicles Charity/ Voluntary work Cinema Competitions and Gambling Cookery Current affairs Daily paper by title Dating and relationships Dining out DIY Environmental wildlife Exercise/ Sports Fashion and clothing Fine art Food and drink Football Foreign travel Fun and trivia Further education & evening classes Gambling Gardening Golf Gourmet foods, cooking entertaining Grandchildren Health & fitness Health conscious Healthy eating Hiking and hill walking Holidays and travel Home and family Home entertainment systems 448, , , ,252 12, ,259 90, ,909 68, ,695 1,808,596 1,384,736 29,872 1,395,899 1,359, , , , , ,746 2,321, ,500 76, , ,996 1,872, , , , , ,510 1,120, , , , ,412 Horse racing gamblers *NEW* Internet Internet & technology Investing Music National Trust Newspaper readership Online banking Organic foods Personal computing Pets Photography Playing golf Playing lotteries Purchasing methods Puzzles and crosswords Reading books Records/ Tapes/ CDs Schools and education Self-improvement/ Education Sex and loving Shopping Skiing Small business Social clubs and bingo Sports Stamp collecting Stocks and shares Sunday paper by title Telecoms and mobiles Theatre and arts TV, films and theatre Vegetarian products Vitamins and minerals Wildlife and nature Wine 72, , ,456 1,300, , ,558 1,740,533 8, , , , , , ,586 2,450, , , ,242 94, ,250 29,306 1,354,040 92,451 1,104, , , , ,619 1,360,033 29, ,788 1,542, , , , , kudos-data.com