Kishore Biyani. Born : August Belongs to a trading family from Rajasthan settled in Mumbai for more than 60 years now.

Transcription

1 By:- IIMA, INDIA

2 Born : August 1961 Kishore Biyani Belongs to a trading family from Rajasthan settled in Mumbai for more than 60 years now. He was never interested in studies but did complete his commerce graduation and always had an ambition of making it big in business. Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of the Future Group. Advocates Indianness as the core value. Goes by his instincts and does not rely on market research or analysis either for opening new stores or building new businesses.

3 Doing Business in India, is not easy, but its easy if you have the right Business. - Kishore Biyani. Kishore Biyani led into organised retail with the opening up of the Pantaloons in This was followed in 2001 with the launch of Big Bazaar, a uniquely Indian hypermarket format that democratized shopping in India. It blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality. Headquartered in Mumbai, the Future group has over 1,000 stores across 71 cities in India and employs over 30,000 people. The initial years were really difficult, both in establishing the brands and finding sources to fund the bold initiatives. He strongly believed in himself and showed lot of persistence, two great qualities which made his business grow. Transformed the retailing business in India with the bania-company that even hardcore investors or conventional managers were afraid to touch.

4 Various Brands under Future Group

5 VISION Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

6 Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do.

7 CORE COMPETENCY Best pricing throughout the year. A choice of more than 20,000 products Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes. Fast deliveries tie ups with world leaders in logistics & transportation services. A dedicated Customer Care helpline for any queries. Always offering Manufacturer s guarantee as opposed to Seller s guarantee.

8 Is Se Sasta Aur Accha Kahin Nahi Talks of Quality and Cost. Special emphasis on apparels and life style products. Providing interesting discounts.

9 AWARDS Indian Retail Forum Awards The INDIASTAR Award Retail Asia Pacific 500 Top Awards Coca-Cola Golden Spoon Awards The Reid & Taylor Awards For Retail Excellence Platinum Trusted Brand Award Images Retail Award 2005,06. DLF Award 04.

10 STRATEGY Customer oriented Employee oriented- high attrition rate

11 Customer oriented Attracting and retaining customers. Uses non-traditional marketing strategy. Behavioral psychology. Moving demo-trolley. Used young population as strategic blessings. Movie centric promotions. Regular interesting offers/discounts. Spot discounts. Night shopping culture. Occasions based services. More organized floors.

12 Employee oriented Consider biggest assets. Employee welfare trust. Employee growth /training programes. PRERNA the employee suggestion plan. Standardization of staff room.

13 MARKETING MIX 7 P s ANALYSIS

14

15

16 PRICING Value Pricing (EDLP). Promotional Pricing. Low Interest Pricing. Psychological Pricing. Special Event Pricing (Republic Day). Differentiated Pricing. Time Pricing. Bundling.

17 Price Comparison

18 TIME PRICING

19 LOW INTEREST FINANCING

20 PSYCHOLOGICAL PRICING

21 BUNDLING

22 PROMOTION SAAL KE SABSE SASTE 3 DIN. FUTURE CARD (Discount Upto 3%). SHAKTI CARD. JUNK SWAP OFFER. BRAND AMBASSADOR: M.S. DHONI. ADVERTISMENT (Print Ads, T.V., Radio). POINT OF PURCHASE PROMOTION. GIFT TO EVEY 100th CUSTOMER (Seasonal).

23 BANNERS AND POSTERS

24 PEOPLE People Are The Customers Which Are The Biggest Asset Of A Company. Well Trained Staff. Appearance. Presently Around Workers Are Working. And Around 500 Workers Are Recruited Every Month. High Security For Safety Of Customers.

25 PROCESS

26

27 PHYSICAL EVIDENCE

28

29 FINANCIAL DATA SALES NET PROFIT (Q2 DEC 08) (Q2 DEC 08) 24.35% 5.97% (Q2 DEC 07) (Q2 DEC 07)

30 DIVIDEND 2008 Rs Rs Rs Rs RS.15

31 Problems ahead Reduction in consumer spending. Slow construction of malls. Difficulty in raising working capital. High rentals. Lowering margins. New emerging competitors.

32 SWOT ANALYSIS SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

33 Strength - High Brand Equity - State-of-art infrastructure - EDLP - PoP promotions - Variety of stuff under single roof Opportunity - Organized retail (4.15%) - Evolving consumer preferences Weakness - Unable to meet store opening targets - Failing revenue/sq. ft. - General perception Threat - Competitors - Government policies - Unorganized retail

34 BIYANI S FUTURE PLANS To open up 15 Big Bazaars. 5 Centrals. 3 Home Towns. 10 E Zones. 1 Ethnicity. 4 Pantaloons.

35 SUGGESTIONS Retailing through Internet & web based technologies. Maintenance of prices during recession period. Understand consumer preferences. Global expansion.

36 THANK YOU