LATEST NEWS FROM VERIFONE!

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1 Verifone External Newsletter June 2015 // Can't read this mail? Click here LATEST NEWS FROM VERIFONE! June 2015 MENA Newsletter GETTING READY FOR CHANGE! A note from Ozgur Ozvardar, VP & GM, Verifone MENA Building financial inclusion in MENA involves daily challenges. It s not just addressing technical issues but also changing consumer and merchant attitudes in predominantly cashorientated economies. Without doubt, adding value to e- payments is key to wider acceptance of card payments. This is a theme reinforced in this month s partner interview with Imran Qureshi from Access Group, which also highlights the importance of appealing to MENA s young population using game changing platforms such as mobile. Mobile is also high on the agenda at CardExpo Africa where Verifone will be featuring its latest solutions. Consumer interest in mobile wallets is also running high with recent announcements from Apple and Google, which are also featured this newsletter. All of this is shifting expectation and stimulating desire for change. At Verifone, we re ready to help customers respond with the best payment solutions, expertise and support available.

2 PARTNER SPOTLIGHT ON ACCESS GROUP Imran Qureshi, President of Access Group in Pakistan, tells us about his company s role as a leading payment service provider and reveals the challenges that lie ahead for e-payments in his local market. READ THE INTERVIEW: MASTERCARD DOUBLES CARDS IN MENA Introduces 100 million cards in MENA in three years A real barometer of our market is how the big card issuers are doing and at the moment they are doing well! According to MasterCard, it s seen a massive rise in cards issued in the last three years with no sign of it letting up. The company s 2015 Q1 report showed that purchase volumes in Middle East and Africa rose by 15.2% as opposed to 11.8% rate for worldwide volumes. At the same time, the size of transactions in the region increased by 20.9% - more than 5% above the global average. It also identified Saudi Arabia and the United Arab Emirates as its fastest growing MENA markets. Across the Middle East and Africa, it seems that business has been faster in debit cards than credit cards, with expansion also driven by popularity of prepaid cards. For Verifone and our partners, this is driving increased demand for acceptance platforms to facilitate growing card use.

3 MOBILE WALLETS ROLL OUT Apple and Android platforms go head to head It s official Apple Pay will be available outside the USA this year! As the tech giant gears up to release the first phase of its roll out to the UK in July, it won t be too long before we can expect to see Apple Pay in the MENA market. However, there are other players on the horizon too. Also announced this month was Google Android Pay. It uses password lock screen to authorize tap and go payments. It also uses the NFC chip embedded in the phone to integrate retailers' loyalty programs right into the app. And most importantly for the MENA market its android platform also works with a lot more MENA phones than Apple Pay. While we wait for the market, and consumers, to choose which one will come out on top, it s reassuring to know that Verifone contactless devices can accept both Apple and Android NFC wallets.

4 NEW VERIFONE VALUES Creating a culture that puts clients first To create competitive advantage and deliver long-term, sustainable value, we recently defined a path for becoming a company that is client-first, operationally excellent, strategically focused, properly organized, and one that has a single, distinct culture. These elements now represent the cornerstone values of our business. In MENA, we are 100% behind these goals and are using them as the compass by which we drive our highly-disciplined execution effort. Despite facing some challenges we are already achieving significant results. This includes more nimble R&D, a uniform approach to solutions, championing of security, expansion of our networks, and solid business momentum through outstanding financial performance. Our objective, above all else, is to be our clients first point of call when they need insight, support and a trusted partner that is able to deliver value. We hope you see this too and are also pleased with our transformation progress so far. CREATING A BUZZ CARDEXPO Sponsorship and awards boost Verifone brand To reflect our commitment to payments in Africa, we are sponsoring this year s Card Expo Africa. Held in Lagos, on June, it will bring together the top card and e- payment experts to share strategies with merchants, issuers and financial institutions. From rapid fire debates, to demo sessions, it s set to be a stimulating and innovative event. Among the hot topics at this year s show will be MPOS. Our VP and General Manager, Ozgur Ozvardar, will be a jury panelist on the dedicated Innovation forum, while Sales Manager, Jacklyn Okafor, will be delivering a presentation on how MPOS can help transform African retail payments. One of the highlights of the show, will be the Cards Expo Awards. We are delighted that Verifone has been shortlisted in three categories Best Achievement in Customer Services, Best POS Integrator of the Year and Industry Personality of the Year. Wish us luck and hope to see you there!

5 VISA AND VERIFONE JOIN FORCES TO ACCELERATE OMNI COMMERCE Global partnership to create more streamlined, secure purchase experience Verifone is partnering with Visa to connect its point of sale gateway to Visa s CyberSource global merchant payment management gateway, placing a certified, cross-channel payment solution within immediate reach of merchants. Initially available in the United States, but with plans to deploy across other regions, this exciting partnership will enable merchants to leverage the assets and experience of two established leaders to drive a multi-layered approach to security across all sales channels and provide amazing experiences at the point of sale.

6 CONTACT US This was sent to by Middle East North Africa Marketing. İ.T.Ü Ayazağa Kampüsü Koru Yolu, Arı 3 Binası K:10, No: Maslak-İstanbul You re receiving this newsletter because you signed up on our website. To unsubscribe click here Verifone, Inc. All rights reserved.