A NEW DUBAI FASHION BOUTIQUE

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1 6 A NEW DUBAI FASHION BOUTIQUE

2 A STYLISH NEW SHOPPING DESTINATION IN THE MIDDLE EAST WITH HAND-PICKED DESIGNERS FROM AROUND THE WORLD Did you know the Middle East and North Africa (MENA) is the fastest growing region in the world for ecommerce? In 2013, cross-border online shopping in MENA was worth $105 billion, with expected growth to $307 billion by Furthermore: There are 30 million online shoppers in the Middle East, increasing by 20% annually 2 The annual online spend on fashion in the Middle East This makes the Middle East one of the most exciting ecommerce markets in the world. While the region is mostly dominated by large fashion retailers, it has not always been easy for boutique brands to enter MENA without significant budgets, expertise or a local partner. Understanding government protocols, obtaining trade licenses, opening bank accounts and understanding local business practices these and other challenges are formidable for brands trying to gain a foothold in the region. This is where Aquir.me comes in, partnering closely with emerging international brands to offer easy, cost-effective access to the growing MENA marketplace. Our on-the-ground team thoroughly understands the local market, acts on the brands behalf, simplifies the process, and provides support with a tailored, professional approach. is $107 million 2 1 Source: 2013 Visa study of the e-commerce market across MENA Online shopping has a 45% annual growth rate in the Middle East 2 2 Source: 2013 PayPal Insights: e-commerce in the Middle East

3 OUR COMMITMENT TO THE INDUSTRY Creating authentic relationships and building trust is exceptionally important to us. We create lasting relationships with our brand partners and together, empower women through style and fashion in the Middle East. Our job is to help our brand partners build deeper, more connected relationships with customers to achieve this. A VISION FOR THE FUTURE Technology is evolving and customer expectations are changing. We support our brand partners to future proof their business and brand online. Using our revolutionary online ecommerce platform, brand partners have the ability to manage their own online stores within Aquir.me. This proprietary new technology makes it easy for customers to view the brands latest collections, promotions and content. Partners can select marketing packages to promote their brand, products and campaigns in the region. Plus they have the ability to interact with their customers directly, forming relationships through our mobile application. These services are designed to improve customer relationships and increase online sales conversions. BRAND POSITIONING Aquir.me understands the importance of online brand positioning, trust and credibility. Therefore, in order to build strong customer relationships in the MENA region for our partners, we only work with brands who meet our qualifying standards. This means all of our partners are in good company, ensuring a high level of quality and service for their customers.

4 A NEW KIND OF CUSTOMER EXPERIENCE We know that taking care of customers is very important to our brands. It s not just about accessing new markets or finding ways to make doing business easier. They want to form a deeper connection with customers. Which is why we are focused on creating a unique personalised shopping experience, as well as streamlining communication between brands and their customers. Some of the ways we do this are: Personalisation We tailor content to every shopper, based on their profile, the price range they like to shop within, the styles and colours they prefer, what we learn inspires them, and much more. Data Insights We make it easy for customers to find what they are looking for by putting the right products and brands in front of the customer at the right time, using our data insight technology. Shop by Mood Using the psychology of online consumer behaviour, this proprietary technology identifies the emotions and desires of the shopper and presents the products most associated with that particular mood increasing sales conversions and enhancing the customer experience. Shop by Occasion Similar to shopping by mood, we gather information from our customers about events in their lives and present them with personalised collections tailored to their occasions. Single Payment We manage all of the payment logistics through an automated system in our platform that is easy for partners to manage and enables customers to purchase products across different brands with a single payment.

5 BRAND PARTNER BENEFITS We work closely with each of our brand partners to create a bespoke strategy that is integrated with their overall marketing schedule, tailored for the MENA region. Marketing Strategy Aquir.me runs tailored PPC campaigns through our networks in the region on behalf of our brand partners. We also promote campaigns, offers and seasonal sales to our network and customer base through Promotions We encourage brands to offer promotions to our customer base through Aquir.me, and to run campaigns tailored to the local market. Sales, Delivery & Returns Sales are managed through the Aquir.me website and orders sent directly through our brand partner admin system. Orders are fulfilled directly by our brand partners and returns are managed through our site as well. No commission is taken on returned items. various media channels, including social. Customer Acquisition The UAE is an ideal market for fashion and has one of the highest fashion clothing sales per capita in the developing world. As experts in ecommerce and online marketing, we help brands access this audience without the need for a local presence or expensive set-up costs.

6 HOW TO PROMOTE AQUIR.ME TO BRANDS We are interested in partnering with fashion industry organisations that You can help us by introducing us to brands in your network. Interested brands can submit a brand partner enquiry at to find out more information. We personally contact all brands who make an enquiry. support brands with international business growth. Aquir.me can help by enabling brands to gain access to the MENA market through a trusted and international team, based on the ground in Dubai. CONTACT US Aquir.me is launching in Beta in early We will limit the number of brand partners in this phase to ensure we can deliver a high level of service while establishing a strong presence in the first 3-8 months. We expect to confirm invitations for the first group of brand partners by the end of November, We are particularly interested in working with emerging brands that have a good local presence and are looking to expand and grow their business in new markets. All partners must be customer service oriented, keep high manufacturing standards, carry a unique range of styles and product, uphold an exceptional level of integrity, and be committed to the empowerment of women. If you are interested in finding out more, working with Aquir.me, or introducing brands for our review, please contact Emma Ponsonby and she will be happy to speak with you directly. EMMA PONSONBY FOUNDER & MANAGING DIRECTOR INTERNATIONAL BRAND RELATIONSHIPS emma.ponsonby@aquir.me Dubai UK US