EBOOK. 6 Essential Features Your Event App Needs to Have

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1 EBOOK 6 Essential Features Your Event App Needs to Have

2 Your event app must have these features With so many event or conference app providers, it can be difficult to determine which features you need in your event app. Furthermore, there are some basic capabilities that some vendors don t even offer. The good news is that we ve compiled a list of 6 essential features your event app needs to have. This list has been culled by feedback from real event planners and experience with countless event apps over the years. 1 A Private Social Network One of the best ways to get your attendees interacting and networking at your event is through a private social network on your app. That way, they can post photos and comments, like content and send direct messages to other attendees. Beware of faux private social networks that either pull in social media feeds or enable artificial interactions. 2 Instant Updates Social App Website You should be able to log into a dashboard and make changes yourself that go live immediately. As we all know, the only constant in event production is change so it s critical that updates go live immediately. You may think that this is standard functionality in event apps today, but sadly there are providers that either don t offer this feature at all or make it so you have to go through them for updates...and be at the mercy of their timetable. Attendify Hub 2

3 3 Flexible Push Notifications Another must-have feature is push notifications, which give you the capability of reminding attendees about certain sessions, sharing information on changes or making other important announcements. But it s important to make sure these push notifications are flexible, so you can send them immediately or schedule them for later. Plus, you should be able to send these notifications to the entire audience, certain attendees or a specific group of attendees. 4 Interactive Maps Maps of the event venue or campus are great. It s even better to give your attendees the ability to drill down on locations on the map to find out how to get there and see which sessions occur in those rooms throughout the event. Elegant, easy to use interactive maps not only give attendees directional information, it also helps them find sessions and gatherings they might be interested in. 3

4 5 Trackable Sponsored Posts Event planners and organizers are o"en looking for opportunities to generate revenue from sponsors and show sponsors as much value as possible. If that sounds like you, one easy way to do this is by providing them with sponsored posts. Usually, these sponsored posts look very similar to regular posts, but they have strong calls-to-action that can drive attendees to a landing page, document download, ecommerce site, promoted session or other action. In addition, some app providers allow you to schedule these sponsored posts and even move them to the top of the activity stream a certain number of times. You can also track all interactions and conversions from the sponsored posts. 6 Quick Polls and Feedback In many cases, event organizers have groups of attendees who they want to poll or communicate with. Leading mobile event app providers have the option to deploy custom quick polls, where polls can be sent to specific people or groups that attend certain sessions. This offers a much more delightful experience to attendees because they can provide feedback about distinct aspects of the event, or the event as a whole. Final Thoughts Now you know the 6 essential features your event app needs to have. Please use this information to select an event app that is feature rich, easy to build and delightful for your attendees to use. Your attendees, sponsors, internal stakeholders and event team will thank you. 4

5 About Attendify Attendify is the only event technology company that helps you build deeper relationships at your events. Unlike other event apps, Attendify helps you create your event app quickly and easily, manage and update your app effortlessly, get real-time feedback and analytics, demonstrate success and show ROI. In addition, Attendify offers the first and only Social Lead Retrieval system, an automated event website builder and deep event analytics that marketers can use to generate more customers and revenue CREATE YOUR APP NOW or Request a Live Demo 5