Over 30 Years of Innovative Product Design + Engineering

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3 Over 30 Years of Innovative Product Design + Engineering Working to balance design and engineering for a more seamless and efficient product development process. You have projects. Product design projects. Engineering projects. Ideation projects. Fredricks Design won t simply do your project. We ll live it. Think it. Breathe it. Late-night it. And deliver it with the utmost attention to detail, having worked seamlessly with you and your team, to solve your toughest, most complex product development challenges. Creative Product Solutions 03

4 Innovative Services Providing flexible, scalable, and responsive resources for each unique project. For over three decades we ve worked with creative and technical teams to provide the engineering details and creative intent that will take your product to the next level. From ideation, feasibility, and concept development, to production release of detailed CAD files, Fredricks Design works with our partners every step of the way. Market & Product Research Workshops & Surveys Product Benchmarking Ideation & Brainstorming Feasibility & Packaging Studies Theme Development Renderings & Animations Quick Mock-ups Functional Prototypes Mechanism Development Class-A Surface Development B-side Assembly Detailing FEA Studies Tolerance Studies Drawing Packages

5 PRODUCT STRATEGY PRODUCT DEVELOPMENT PRODUCT REALIZATION Discovering new areas of opportunity for new product development & creating roadmaps for future development. With research as the foundation, we design to generate solutions & engineer select solutions for production. Extensive capabilities Include building mock-ups, prototypes, & full size show properties for evaluation. PRODUCT VISUALIZATION Discovering new areas of opportunity for new product development & creating roadmaps for future development. PARTNERSHIPS With research as the foundation, we design to generate solutions & engineer selected solutions for production. Creative Product Solutions 05

6 Over 30 years of successful problem-solving. TRANSPORTATION We apply diverse forward thinking to successfully develop transportation solutions that move the industry into the future. ENTERTAINMENT From product ideation & creative concepts, to feasibility & production, We build what you imagine to bring your stories to life. HEALTH CARE Our involvement in the healthcare industry ensures that we can deliver efficient products for tomorrow s healthcare environment. 06 Fredricks Design, Inc.

7 Experience in a variety of industries FURNITURE With West Michigan s rich furniture past, we have a wealth of experience with all kinds of furniture makers, from office to home. CONSUMER GOODS We formulate a product plan that outlines future work, & delivers the consumer good product you ve been looking for. Our diverse experience has fueled our expertise in many fields. Even more unique to Fredricks, however, is our ability to apply our skills and learning from one industry to tackle complex product challenges in another. This cross-category thinking is one of many qualities that sets Fredricks apart. Creative Product Solutions 07

8 Transportation & Automotive Industry Overview 01. IDEATION 02. CONCEPT DEVELOPMENT 03. BUILD

9 Our Experience Designing for the evolving future of transportation As the transportation and automotive industry continues to evolve, frontend research has never been more important. With a focus on a range of autonomous classifications and the continued integration of technology, Fredricks is applying our foundation of forward thinking to successfully develop transportation solutions that move the industry into the future. Transportation Creative & Automotive Product Solutions Industry 09 07

10 Ideation Napkins, notepads, and printer paper. Our work in ideation brings everything we ve learned through extensive research into sketched early concepts. Moving quickly, and getting our first ideas down on paper allows us to begin combining concepts, offering a first glance at innovative answers to our challenges. Concept Development After client feedback, we begin to piece concepts together with feasibility and packaging models. Concept development brings in our research, positioning, and early ideation concepts into functional forms we can lay into our overall package, offering an initial image of how our environment will look and function. 06 Fredricks Design, Inc. 10 Fredricks Design, Inc.

11 Engineer + Build We show ranges of movement using kinematics, and package any mechanical features attractively. We work closely with tested and proven build resources to deliver high-end, functional properties. These properties are leveraged by advanced groups and marketing teams to introduce clients to the future of development. Rendering + Marketing We often create renderings and animations that share advanced projects in development, or function as web and marketing campaign content. We also leverage our rendering capabilities to help clients select material, color, and finish, swiftly and effectively. Transportation & Automotive Industry 11

12 INSTRUMENT PANEL SEATING CENTER /OVERHEAD CONSOLE LIGHTING EXTERIOR MIRRORS + SENSORS INTERIOR DOOR PANELS 12 Fredricks Design, Inc.

13 Transportation & Automotive Market Overview Our design and engineering teams have a long history working in automotive lighting, A-surface development, mirrors, exterior trim, interior panels, center and overhead consoles, IP development, automotive seating and storage. AUTONOMY INTEGRATION GRATIFICATION CONNECTIVITY SUSTAINABILITY

14 Entertainment Industry Overview 01. CREATIVE DEVELOPMENT 02. PACKAGING + FEASIBILITY 03. ENGINEER + BUILD

15 Theme Solutions Building what you imagined We help bring your stories to life, from product ideation and creative concepts, to feasibility and production. Fredricks Design has been a major player in the entertainment industry for years. We ve had the pleasure of working with the biggest names in the industry, and developing solutions for some of the most advanced entertainment projects of our time. Creative Entertainment Product Solutions Industry 15 07

16 Creative Development The Fredricks Design team quickly found a niche in the entertainment world. Our holistic vision gives us an innate ability to convert theme direction and concept art from creative studios into feasible concepts that meet our clients safety standards. Feasibility + Packaging Feasibility and packaging is the heart of any successful ride development project. There are safety standards and stakeholders that often come with this industry. We lay out packaging models that help us visualize and understand limitations, and drive key decisions as we move towards a singular vision and concept to follow. 16 Fredricks Design, Inc.

17 Engineer + Build Fredricks Design leverages a list of build resources working in the entertainment space, with whom we have a successful relationship built through decades of teamwork. We also leverage partnerships with engineering firms for advanced testing and analysis that manage projects and answer feasibility questions. Entertainment Industry 17

18 INGRESS/EGRESS PANELS INTERIOR PANELS ERGONOMICS INTERIOR DISPLAY GUEST RESTRAINT + HANDLES GUEST STORAGE 18 Fredricks Design, Inc.

19 Entertainment Market Overview Through our years in the entertainment industry, we have learned and grown according to the needs of our clients. Our long history of program management has resulted in a collaborative solutions model focused on easing stress on our clients and key decision makers by providing exceptional solutions, efficiently. ARTIFICIAL INTELLIGENCE VIRTUAL REALITY PERSONALIZATION DARK RIDES EXPERIENCE

20 Healthcare Industry Overview 01. RESEARCH + POSITIONING 02. CONCEPT DEVELOPMENT 03. PROTOTYPE + SHOW BUILD

21 Patient-Centered Care Solutions Continuous advances in technology and materials, and a shift towards more patient-centered care are disrupting and influencing the healthcare market. As we look forward into the future, these variables will drive design and determine successful product from the rest. Fredricks Design s awareness of and constant involvement in the changing healthcare industry ensure we can deliver products for tomorrow s healthcare environment. Creative Healthcare Product Solutions Industry 21 07

22 Research + Positioning Healthcare systems face a long list of challenges ranging from systems integration to infection control. Our history in healthcare work has always focused on the unique needs of patients and caregivers. Meaningful design in this industry always starts with hard data, thorough research, and constant VOC. Concept Development Our experienced team have the capabilities and experience necessary to develop meaningful healthcare product innovations from front-end ideation to finished product solutions ready for your manufacturing floor. We focus on clients and their end users to hit price goals and develop products that enhance user experience. 06 Fredricks Design, Inc. 22 Fredricks Design, Inc.

23 Prototype + Show Build We partner our internal build capabilities with a handful of proven build sources, allowing us to build everything effectively and efficiently. We also work with manufacturers in the US and abroad to help keep pricing goals and costing on track throughout the entire design and development process. Healthcare Industry 23

24 LIGHTING COMMUNICATION TOOLS OVER-BED TABLES CARTS + CASEGOODS BEDS + EQUIPMENT 24 Fredricks Design, Inc.

25 Healthcare Market Overview Our healthcare development and production efforts focus on improving patient and caregiver experience in a hospital environment. We effectively develop innovative lighting, casegoods, carts, over-the-bed tables, and a wide range of hospital seating. ARTIFICIAL INTELLIGENCE PATIENT CARE ROBOTICS INTERNET CONNECTIVITY COMPACT FACILITIES

26 Furniture Industry Overview 01. IDEATION 02. FEASIBILITY + ERGONOMICS 03. RENDERING + MARKETING

27 Advances in the Furniture Industry Fredricks Design is based in West Michigan, one of the leading areas in the nation for furniture manufacturing. As such, we ve seen our fair share of furniture development projects. We take a third party look at the hard data, and we conduct thorough research to evaluate everything from price points to product offerings. From there, we identify any holes we can fill and challenges we can overcome in the furniture industry. At Fredricks, we love to set up workshops with your team to co-sponsor development with your team and our fresh ideas. Creative Product Furniture Solutions Industry 27 07

28 Ideation Ideation sketches and quick renderings enable us to visually convey complex ideas to our clients, and align goals and visions. This phase allows us to efficiently get all of our ideas on paper, and then pick and choose which ideas are worth pursuing, as well as which concepts might be combined for further innovation. Feasibility + Ergonomics Ergonomics and human packaging are the driving force of furniture development. We leverage experience from a wide range of markets and industries to develop innovative products with an end-user focus. This phase helps us apply our holistic approach to any given property, and gives us a better idea of our path forward. 06 Fredricks Design, Inc. 28 Fredricks Design, Inc.

29 Engineer + FEA Even the most attractive design concept is rendered useless if it can t be built to perform as intended. Fredricks Design looks at a wide array of manufacturing processes and potential supply chain issues to increase efficiencies and bottom line profit for our manufacturer partners. Rendering + Marketing Our experience in rendering and marketing support allows our clients to gain a better understanding of what a future product will look like after production. We use a diverse collection of programs to help define color, material, texture, and finish to drive effective, informed decisions. Furniture Industry 29

30 CASEGOODS SEATING DESK SYSTEMS MEDIA MANAGEMENT ENVIRONMENT CONFIGURATIONS STORAGE SOLUTIONS 30 Fredricks Design, Inc.

31 Furniture Market Overview Furniture is an umbrella term that encompasses a vast range of products. No matter what you re hoping to develop, Fredricks is happy to share our experience with you and act as a catalyst to your design, engineering, or marketing teams. ADAPTABILITY ACTIVITY DATA DRIVEN ARTIFICIAL INTELLIGENCE PSYCHOLOGICAL

32 Consumer Products Industry Overview 01. IDEATION 02. FEASIBILITY + ERGONOMICS 03. RENDERING + MARKETING

33 Our Experience Designing the future of consumer products Due to our experience in a vast range of industries and markets, Fredricks Design has the knowledge and experience necessary to expedite your design process. We leverage hard data, benchmarking product offerings and internal research to formulate a product plan that outlines and guides future work, and delivers the consumer good product you were looking for, with innovation that wows. Consumer Creative Products Solutions Industry 33 07

34 Ideation Using the information we learned in the research phase, we get to work with pen and paper. We collect as many ideas as quickly as we can and sketch them out. We re able to visually convey a number of ideas that might work for your proposed product. From there, we make key decisions about which concept to develop. Feasibility + Ergonomics Moving forward, we ll begin packaging everything necessary to the design. This further solidifies the concept, and allows more complex pieces to fall into place. Our vast experience in ergonomic forms and packaging allows us to bundle even the most advanced technologies into usable, feasible products. 06 Fredricks Design, Inc.

35 Engineer + FEA Even the most attractive design concept is rendered useless if it can t be built to perform as intended. Fredricks Design looks at a wide array of manufacturing processes and potential supply chain issues to increase efficiencies and bottom line profit for our manufacturer partners. Rendering + Marketing Our experience in rendering and marketing support allows our clients to gain a better understanding of what a future product will look like after production. We use a diverse collection of programs to help define color, material, texture, and finish to drive effective, informed decisions. Consumer Products Industry 35

36 Consumer Products Market Overview As a consultancy, Fredricks Design sees and addresses projects across a wide range of industries and markets. This offers us the experience and innovation necessary to roll our knowledge over from one project to another, expediting your design process and delivering consumer goods you won t find anywhere else. APPLIANCE OUTDOOR GEAR WORK TOOLS CONSUMER ELECTRONICS STORAGE

37 We ve Simplified Your Vendor Interaction Client Design Engineer Build Client STANDARD PROJECT FLOW Uncoupled design, engineer, and build teams Unreliable and chaotic communication streams Too many decision makers and parties start to complicate project completion THE FREDRICKS SOLUTION Aligned design, engineer, and build teams Simple, robust, effective communication streams Streamlined touchpoints ensure assignments are completed efficiently and on time Creative Product Solutions 37

38 Our Approach We approach every new project with an extensive research phase, to understand what your needs to deliver the right product solutions. We establish a firm timeline for each step of development, and deliver creative concepts and solutions to fit those needs and technologies. After three decades of successful partnerships, we ve built proven methodologies and project management systems that deliver top-of-the line solutions every time. CREATIVE CONCEPT DEVELOPMENT PRODUCTION RELEASE FABRICATION ASSEMBLY INSTALLATION

39 What Can We Innovate For You? See what 30 years of product design and engineering can deliver for your company. We will assemble an exceptional team, with proven methodology and project management strategies, and the design and engineering capabilities necessary to see your project through to the end. MICHIGAN BASED COAST-TO-COAST SOLUTIONS SINCE 1984 MAURY FREDRICKS Fredricks.com BRUCE FREDRICKS

40 fredricks.com Washington Avenue, Grand Haven, MI 49417