Professional Use of Social Networking Sites. Understanding SNS s to support IMIA's mission and you as an interpreter.

Transcription

1 Professional Use of Social Networking Sites Understanding SNS s to support IMIA's mission and you as an interpreter. 1

2 You and Social Technographics Forrester 2007 Creators: Publish blogs, web pages, upload videos/music, post articles/stories Critics: Comment, review, rate, post, edit Collectors: Use Google Alerts, RSS Joiners: Maintain a profile and visit sns s Spectators: Read, watch, listen podcasts Inactives: None of the above 2

3 Join IMIA s SNS s If you have not done so, this is the time to join IMIA s SNS s pages. 3

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6 SNS s in the U.S. Most popular SNS s in the U.S. Facebook LinkedIn Twitter YouTube 6

7 Your Preferred SNS s Facebook ~ Extroverted LinkedIn ~ Professional Twitter ~ Practical YouTube ~ Fun 7

8 LinkedIn Online Resume Rolodex Job Search Become Known Have Influence 8

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10 LinkedIn Group Discussions Post Relevant Information Do not promote your business unless you offer a specific incentive to members Post news articles on IMIA s mission, add a title and a brief summary. Do the groundwork Post events, jobs posts, updates Be Curious Post questions related to medical interpreting 10

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12 Twitter There are 2 Twitter -Open to the -For paid-member-related information As a paid member you can follow both. Twitter is considered a microblogging not much back and forth goes on. 12

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14 Posting on FB Articles: Give a title and small summary. Pictures: Give a title, date, and tag people. Videos: Best to post them first on YouTube s TheIMIA Channel through Kyra. Questions/Requests: F/U and say Thank You. Etiquette also applies online. 14

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16 Post Directly Please do NOT send me your text or pictures. POST THEM DIRECTLY TO THE SNS s. That s the main reason for joining them 16

17 Your Posts on Facebook FB is a thread of postings not a website: Recent and Popular posts appear on top. 17

18 Understanding Facebook FB Privacy Settings are intended to be difficult. FB makes profit on information people share. Your posts on FB pages are searchable. Do a search with your name and might find them. 18

19 ADVICE on Facebook Only add connections with whom you feel comfortable sharing your personal profile and what you post. Open a FB company page and invite your other-than-real-friends to it. Send your FB requests to your LinkedIn profile. 19

20 Privacy Settings Privacy on SNS s means Non-Public. Yet, all information fed to Facebook profiles, including content on posts, is made available to companies who pay to advertise. Nothing is really FREE. 20

21 Privacy Issues What technology has done is place us into an environment where websites track every visit and every purchase, and the entrepreneurs behind those websites try to profit by selling the information they gather to others or by customizing their own marketing strategies to play to individual wants, needs, habits, fears, illnesses, phobias, addictions.[sns s] encourage people to share their personal lives with the entire planet, leaving in doubt what should be considered private. From Money & The Law: Technology raises new privacy issues, December 3,

22 Join Existing IMIA Pages There is no need to divide efforts by opening new pages on behalf of IMIA. We need to enrich the existing ones. See them as IMIA s central online location (mercado o plaza), main bulletin board, public relations platform or newsletter worldwide and anytime. 22

23 IMIA s Mission Relevancy on IMIA SNS s can be evaluated by its mission: - Advancement of professional medical interpreters. - Advocacy for professional recognition of interpreters. - Promotion of certification and standards. - Research on cross-cultural communication. 23

24 Social vs. Networking Even the most social of the SNS s Facebookcan be used to: - Post any news, events, articles, updates related to IMIA s commitment and activities. - Engage on conversations on those topics. 24

25 Last Word Social Media, and in particular SNS s, is a very powerful communication tool. We decide how we want to use it. 25

26 Thank You! You Questions Now 26