Armstrong Dealer Program

Transcription

1 2009 Dealer Program

2 Changed for 2009 Page Armstrong Dealer Program Residential Program Dealer Residential Dealer Residential New Construction Dealer Commercial Dealer 2 Armstrong Dealer Program Overview ü ü ü ü 3 Armstrong Dealer Registration Process ü ü ü ü 3 Rebate Program ü ü 4 Qualifying Order Benefits ü 4 Armstrong Points Program ü 4 Points Value and Usage ü 5 Listing on Armstrong Air Dealer Locator Website ü ü ü ü 5 Access to ContractorNet ü ü ü ü 5 Buying Alliance Program ü ü 6 Premium Car Plus Extended Warranty Program ü ü 7 Home Climate Card Consumer Financing Program ü ü 7 New Armstrong Dealer Identification ü ü ü 7 Point of Purchase Materials ü ü ü 8 Co-op Advertising ü 8 NeighborMail Program ü 9 Yellow Pages Advertising Program ü 10 Apparel and Promotional Products ü 11 G.W. Berkheimer Equipment Specialists ü ü ü 11 G.W. Berkheimer Technical Support ü ü ü 11 Armstrong Technical Support ü ü ü 11 Dealer Technical and Sales Training ü ü ü 11 Application, Sizing, and Sales Software ü ü ü Program Overview G.W. Berkheimer and Allied Air Enterprises have come together to develop a program that offers you, the Armstrong Air Dealer, the opportunity to reach your business goals by purchasing and promoting Armstrong equipment in your market. The Armstrong Air Dealer Program offers numerous benefits to registered dealers. Different types of programs have been developed to suit different types of dealers. Each program has its own set of features geared to meet the business needs of a specific type of dealer. Types of dealers are: Armstrong Residential Program Dealer, Armstrong Residential Dealer, Armstrong Residential New Construction Dealer, and Commercial Dealer. Features for these program may include co-op advertising, consumer financing, extended warranties, dealer locator listing, advertising and promotion support materials, and access to technical support toll free. In addition, G.W. Berkheimer offers a Rebate Program, a Qualifying Order Program, competitive pricing, technical support, and an extensive Armstrong Air inventory. All Armstrong Air Dealer program benefits are detailed in the following pages. 2 G.W. Berkheimer Co., Inc.

3 Armstrong Dealer Registration Process G. W. Berkheimer will register you as an Armstrong dealer with Armstrong Air without a registration fee and will also provide literature and identification items through regular marketing funds. Armstrong dealers must approve their 2009 Armstrong Air Agreement before February 28, 2009, to ensure maximum benefits. New Armstrong dealers may enroll at any time during 2009; program benefits will begin the month they sign their Agreement. Rebate Program Armstrong Residential Program Dealers and Commercial Dealers may earn a rebate based on the volume of qualifying Armstrong Air purchases accumulated during the 2009 calendar year. Products eligible for this rebate include Armstrong Air equipment and evaporator coils stocked by the G.W. Berkheimer Company, assigned a Bercor stock control number, and purchased at our Zone 2 pricing level. (Parts purchases do not qualify for this rebate.) Total eligible purchases for the year will determine your rebate bracket as listed below Rebate Brackets $25,000 through $38, % $39,000 through $53, % $54,000 through $69, % $70,000 through $87, % $88,000 through $106, % $107,000 through $124, % $125,000+ 8% An additional interest bonus of 6% will be paid on the 2009 year end value of your rebate. Note that this rate is significantly higher than what banks are offering today. To qualify for this interest bonus your account must be paid in full no later than January 15, The following illustrates the rebate and year-end interest bonus that can be earned by a dealer who purchased $88,500 of Armstrong Air equipment in Rebate on qualifying Armstrong Air purchases: $5, ($88,500 x 6%) Year-end interest bonus: $ ($5, x 6%) Total Rebate and Interest Bonus: $5,628.60($5,310 + $318.60) Rebate Rules and Regulations: 1. Armstrong Residential Program and Commercial dealers who purchases equipment and coils sold at Armstrong Air Zone 2 Authorized Dealer prices published by the G.W. Berkheimer Company are eligible for rebate. 2. Equipment purchased at a price other than Zone 2 will earn no rebate. These purchases will, however, count toward your total to determine your rebate bracket. 3. Armstrong Air replacement parts earn no rebate and do not count toward your total purchases for determining your rebate level. 4. The dollar amount for your total annual eligible equipment purchases is calculated AFTER warranty parts and returned equipment has been credited. 5. When a dealer does not pay his total year-end balance on or before January 15, 2010, any and all rebates earned will be applied to the dealer s year-end balance AND the dealer forfeits the 6% interest bonus on his rebate if his account is not paid by this date

4 Qualifying Order Benefits G.W. Berkheimer offers registered Armstrong Dealers the opportunity to place a qualifying order each month of the year. A qualifying order must be placed for Points accrual to begin. If a dealer places a Qualifying Order within the first quarter of the year, Points will begn accruing as of January 1st. For dealers who place their first Qualifying Order on April 1st or later Points begin accruing the month the qualifying order is shipped. Qualifying Order benefits usually include a choice of bonus points, Omaha Steak Bucks, Gift Cards, etc. Qualifying Orders placed in January, February, or March also receive extended payment terms. Armstrong Points Changed for 2009 Residential Program Dealers are eligible to earn Armstrong Points. The 2009 Armstrong Points program is designed to support your sales growth goals for Armstrong equipment with added emphasis on enhanced furnaces and 16 and 18 SEER condensing units and heat pumps. A qualifying order must be placed for point accrual to begin. During 2009, Armstrong points will be earned based on the type of equipment you purchase. Enhanced furnaces and 16 and 18 SEER condensing units and heat pumps will earn 4% in Armstrong Points. All other eligible Armstrong equipment purchases will earn 2%. The following equipment is elligible for Armstrong Points: Furnaces, Oil Furnaces, Condensing Units, Heat Pumps, and Residential Air Handlers. Armstrong Essential equipment is not eligible for Armstrong Points. NOTE: The receipt of Armstrong Points is contingent upon your account being current within the agreed upon terms. Armstrong Points accrued in 2009 but not used in 2009 cannot be rolled into Points Value and Usage Changed for 2009 The value of each Armstrong Point is $1. Points for all programs (except the Berlkheimer Trip Program) must be used on a 50/50 co-op basis. This co-op is based on the dollar value of the expense. For example, if an approved newspaper advertisement costs $1000 you would be eligible to co-op 50% or $500 of that advertising expense. You must have Armstrong Points available to be able to co-op any eligible expense. Armstrong Points can be applied directly to the Berkheimer Trip Program without matching funds from the dealer as long as the dealer has Points available. Armstrong Points can be applied to the following programs. Advertising Programs Educational Programs Dealer Identification Items Armstrong Apparel Program Yellow Pages Program Berkheimer Trip Program 4 G.W. Berkheimer Co., Inc.

5 Listing on Armstrong Air Dealer Locator Website Armstrong Residential Program dealers, Residential New Construction dealers and Commercial dealers will be listed on the Dealer Locator portion of the Armstrong Air consumer website. This listing will potentially help you increase sales leads. Access to ContractorNet Armstrong Residential Program dealers, Residential New Construction dealers and Commercial dealers will be able to log on to ContractorNet where technical information, product literature, and marketing program information is available. You may log on at your convenience to quickly access information. Buying Alliance Program Armstrong has negotiated special discounts with the following Buying Alliance partners. Armstrong Residential Program dealers and Commercial dealers are eligible. Log onto Contractor Net for complete details. Sprint Multiple discounts including 18% service discount, waived activation fee, and others. Visit for complete details. Office Depot Benefits include savings of up to 90% off of list pricing, free shipping and the ability to shop on-line or at your local store. To register visit Ford Ford Motor company offers a competitive price allowance in the form of an off-invoice discount on factory ordered vehicles. Complete details are available on the Allied Air website. Cintas Cintas offers a uniform rental program. This National Account program ensures you will not pay more than the ceiling price for rental of specific uniform shirts, pants, and jackets

6 Premium Care Plus Extended Warranty Program Armstrong Air Residential Program dealers and Commercial dealers may wish to take advantage of the Premium Care Plus Extended Warranty Program. Attracting and retaining long-term customers is the key to longevity in the HVAC business. The Premium Care Plus Extended Protection Plan can help you achieve this goal along with offering you these benefits. Equipment owners gain: Worry-free protection against repair bills for the life of the plan. The ability to predict and even finance all products life cycle costs. An added market value to their property. A guard against industry-wide price increases on parts and/or labor in the future. You gain customer loyalty plus: Simple reimbursement for no hassle claims The option for profits on the initial sale Improved customer satisfaction Electronic deposit option A cost competitive sales tool Plan Options 1. Residential Customer Options: 2, 5, 8, & 10 year programs Labor Only, Labor & Parts Mark-up, and Labor & Full Parts programs Compressor only programs 2. Commercial Customer Options: 1, 5, & 10 year programs Labor Only, Labor & Parts Mark-up, and Labor & Full Parts programs Compressor only programs Armstrong products covered by Premium Care Plus: Armstrong Air Products. Armstrong Commercial products. Products and/or repairs NOT covered by Premium Care: Any product damaged by natural disaster, theft, abuse, or any damage NOT a result of mechanical component failure. Any repairs necessary as a result of work performed by an unauthorized service technician. Any equipment installed in a corrosive environment. Any costs above the normal hourly rate Routine maintenance or any failure due to the LACK OF routine maintenance. Dealer Enrollment Complete and sign the Dealer Enrollment Form. Turn the completed form in to your local G.W. Berkheimer branch. G.W. Berkheimer sends the enrollment form to Equiguard (the servicing company) Equiguard reviews application Dealer is sent an enrollment package When this process is complete you will be registered in our system, allowing your account to order Premium Care Plus warranties. A dealer not registered cannot sell Premium Care Plus warranties. The enrollment package includes all forms, dealer identification number, and instructions for selling the peace of mind offered through this program. 6 G.W. Berkheimer Co., Inc.

7 Home Climate Card Consumer Financing Program Armstrong Residential Program, Residential New Construction, and Commercial Dealers may apply to offer G.E. Retail financing to their customers. This revolving charge program offers many flexible financing plans that will enable you to close more sales at higher average ticket prices. The program provides the following advantages to you and your customers should you choose to participate. Benefits to Homeowners: No down payment required Can receive special offers No prepayment penalties Simple credit approval process Affordable low monthly payments Convenient line of credit for future home comfort needs Will not exhaust credit limits of other cards Benefits to Dealers: Armstrong Dealer Program Competitive contract rate (with no cost to the dealer unless a promotion is used) A full array of optional credit promotions to help you close the sale Application processing in minutes via a toll free Hotline Improve cashflow with quick funding directly into your bank account Simple documents allow completion of the entire credit process in your customer s home ENERGY STAR program allows lower rate for Higher Efficiency Systems. To get further information about this program, please log onto ContractorNet through the Armstrong Air website (www. armstrongair.com), click on the Programs tab and chose the Consumer Financing option. New Armstrong Dealer Identification As an incentive, the ID Item Program is available for new Armstrong Air dealers who register to become a dealer with Armstrong Air. New Armstrong Air Residential Program Dealers are eligible for a one-time $300 Dealer Identification Fund for use in the purchase of ID Items. These funds must be utilized within 6 months of registering to become an Armstrong Air dealer. Ask your local G.W. Berkheimer representative for an order form. Point of Purchase Materials A variety of Point of Purchase materials are available to promote Armstrong equipment. Materials include ceiling danglers, counter mats, tent cards, mouse pads, and posters. Point of Purchase materials can be ordered through your local G.W. Berkheimer representative

8 Co-op Advertising Changed for 2009 Armstrong Residential Program dealers can use advertising as an effective tool to cultivate additional business. The following advertising options may be used for dealers local advertising efforts. In order to receive your full co-op credit you must meet all advertising program guidelines listed on Armstrong Air s Contractor Net ( Programs that may be supported with your Armstrong Points are as follows: Armstrong Approved Newspaper, Television, and Radio Advertisements Armstrong Approved Direct Mail Campaigns Outdoor Illuminated Armstrong Air Signs Model Home and Parade of Homes Programs Truck Painting and ID Programs Armstrong ID Program NeighborMail Program Yard Signs The above Advertising Programs are eligible for up to 50% co-op based on the dollar value of the advertisement and the amount of ad space dedicated to Armstrong Air. For Example, if an approved newspaper advertisement costs $1000 you will be eligible to co-op $500. Armstrong Air requires that all ads not prepared by Armstrong be submitted for PRIOR approval. (Your Berkheimer representative can assist you with this process.) Print Ads (Provide the Following) Copy of final ad to be published The cost of the advertising The number of times and the dates the ad is to be published Radio/TV Commercials (Provide the Following) Copy of the Radio/TV script to be aired Length of the commercial (30 seconds, 60 seconds) The time and the dates the ads are expected to air Armstrong Points cannot be used when a competitive product is in the same ad. In ads with multiple non-competing products Armstrong Points will be based on the percentage of space given to each product. A minimum of 50% of the copy space must be dedicated to Armstrong to qualify for Armstrong Air co-op. Dealers must submit claims for Armstrong Points to their G.W. Berkheimer representative within 60 days of the advertising date. The following proof of advertising must accompany the credit request. A copy of paid bills Print ads: Original tear sheets only for each date the ad was run. Radio and TV Commercials: Affidavit of Performance and Radio/TV script. The deadline for submitting claims for Armstrong Points is January 15, NeighborMail Program It is a fast and easy way to alert residents that you are in the area working on an installation. A customized directmail marketing campaign can be launched in minutes online. More details are available in the Advertising section of ContractorNet. 8 G.W. Berkheimer Co., Inc.

9 Yellow Pages Advertising Program Armstrong Residential Program dealers are eligible to use the 2009 Yellow Pages Trademark Heading advertising program. Approved Yellow Pages headings include: Air Conditioning Equipment Systems Air Conditioning Contractors Furnaces or Heating Heat Pumps Heating Contractors Heating Equipment The dealer will be invoiced 100% of the cost of the Yellow Page listing. The dealer will then be allowed to submit a claim for Armstrong Points reimbursement for 50% of the cost of their listing. Armstrong Air is a Yellow Pages National Account and all listings must be placed through AC&D Advertising, Inc. Any ads placed through any other source will not be eligible for Armstrong Points reimbursement. G.W. Berkheimer reserves the right to limit the number of Yellow Pages books in which a dealer may be listed. Program Rules and Regulations 1. In Yellow Pages books where more than one dealer is listed, the total cost of the listing will be divided among the participating dealers. Otherwise the total cost of the ad will be the responsibility of the participating dealer. 50% of the dealer s share will be eligible for Armstrong Points reimbursement. 2. G.W. Berkheimer will notify dealers listed in the current Yellow Pages directories of upcoming deadlines to be listed in the new directories. The notification will include the following information. a. Breakdown of the cost of the dealer s Yellow Pages listing indicating the amount eligible for Armstrong Points reimbursement. b. An acceptance form that allows the dealer to accept or refuse the Yellow Pages listing. G.W. Berkheimer will not authorize any Yellow Pages listing without a signed Approval Form from the dealer. The G.W. Berkheimer Company has full rights of approval of all Yellow Pages listings

10 Apparel and Promotional Products Changed for 2009 Beginning in 2009 CINTAS clothing should be ordered directly from CINTAS. Paid invoices can then be submitted to G.W. Berkheimer for Points reimbursement. 1. All CINTAS apparel and promotional product orders are eligible for up to 50% reimbursement using a dealer s earned Armstrong Points. 2. Items in the special Armstrong version of the CINTAS catalog are eligible for a 20% discount. 3. In order to use your Armstrong Points, all items ordered must have an Armstrong Air logo on them. All items shown in the CINTAS Catalog that can have the Armstrong Air logo on them, qualify for Armstrong Points reimbursement. Pants are also eligible for Armstrong Points but are limited to one pair of pants per shirt ordered with the Armstrong Air logo. The pants must be listed on the same invoice as the shirts in order to be eligible for Armstrong Points. 4. Dealer s custom logos on shirts and jackets are an additional charge and ARE eligible for Armstrong Points co-op when used along with an Armstrong logo. 5. Place your order directly with CINTAS by faxing your order form to George Murray at If you wish to be billed for your order you must set-up an account and establish credit with CINTAS. You may also pay by credit card. 7. You may also place your order online at Click on My Company Store on the right side of the page near the top. In the My Cintas ID box enter armstrongair and click GO. Then click on the ArmstrongAir logo and that will take you to the Armstrong company store. 8. CINTAS/Armstrong clothing order forms and catalogs are available from your G.W. Berkheimer representative or by calling George Murray at CINTAS. 9. To receive co-op remibursement submit an Armstrong Points Redemption form along with copies of your paid invoices to Lynne Keneson at G.W. Berkheimer Co., 6000 Southport Rd., Portage, IN Claims for items purchased in 2009 must be turned in to Lynne Keneson no later than January 15, Tax and shipping charges do not qualify for reimbursement. Your CINTAS contact is: George Murray CINTAS Customer Service , ext Fax: murrayg@cintas.com 10 G.W. Berkheimer Co., Inc.

11 G.W. Berkheimer Equipment Specialists G.W. Berkheimer has a team of Equipment Specialists specifically trained to assist current or potential Armstrong Dealers. These specialists are focused specifically on Armstrong equipment and programs and are ready to guide you in your development and growth as an Armstrong dealer. John Hudelson leads the team of Steve Sherwin, Brad Vermillion, and Larry McManus in Illinois and Mark Brooks in central Indiana. G.W. Berkheimer Technical Support G.W. Berkheimer has in place a team of nine Distributor Service Representatives (DSRs) who are responsible for providing quality technical and field support to our dealers. This team is provided with advanced product training, priority access to Allied Air Enterprises Technical Services, and specified field authority to resolve issues in the field. G.W. Berkheimer DSRs are: Dean Currie in Arlington Heights Troy Rybicki in Fort Wayne Brad Pardue in Indianapolis Joe Pruitt in Lafayette Bob Turman in Louisville Dave Devyak in McHenry Ray Brown in South Bend Ghan Patel in Tinley Park Gary Naillieux in Valparaiso Armstrong Technical Support G.W. Berkheimer s team of DSRs (see above) is specifically trained to help you with technical and service issues. They are your first line of support and have priority access to Armstrong s Technical Support Team. If you wish to speak to Armstrong s Technical Support Team directly you may do so by calling Dealer Technical and Sales Training Armstrong has a wide variety of technical training as well as sales and business training available. G. W. Berkheimer can provide details on location and times of training sessions. Training software is available for your use as well. Additional information is available on ContractorNet. Application, Sizing, and Sales Software Armstrong Air offers a complete assortment of industry-related software to its dealers. Programs available include, but are not limited to, RHVAC (Residental/Light Commercial load calculations), AUDIT (Operating Cost and Equipment Selection, and HVAC Tools. Details are available on ContractorNet

12 Indiana Elkhart Nagy Drive Elkhart, IN (574) 293-HVAC FAX (574) Fishers 9004 Technology Drive Fishers, IN (317) FAX (317) Fort Wayne 1011 East Wallace Street Fort Wayne, IN (260) FAX (260) Gary 2310 West 35th Avenue Gary, IN (219) FAX (219) Indianapolis 1920 S State Avenue Indianapolis, IN (317) FAX (317) Lafayette 3845 Fortune Drive Lafayette, IN (765) FAX (765) South Bend 612 Chapin Street South Bend, IN (574) FAX (574) Valparaiso 390 East State Road 2 Valparaiso, IN (219) FAX (219) Illinois Arlington Heights 4 East College Drive Arlington Hgts., IL (847) FAX (847) Aurora 945 Aurora Ave. (Rt. 25) Aurora, IL (630) FAX (630) Chicago 955 West 115th Street Chicago, IL (773) FAX (773) Cicero/Berwyn 5430 W Roosevelt Road Chicago, IL (773) FAX (773) Elgin 2761 Pinnacle Dr. Elgin, IL (847) FAX (847) Joliet 2102 McDonough St. Joliet, IL (815) FAX (815) Lombard 1155 N DuPage Avenue Lombard, IL (630) FAX (630) McHenry 4100 Albany Drive McHenry, IL (815) FAX (815) Niles 6279 W Howard Street Niles, IL (847) FAX (847) Rockford 5206 Eleventh Street Rockford, IL (815) FAX (815) Tinley Park 7635 West 183rd Street Tinley Park, IL (708) FAX (708) Kentucky Louisville 4842 Jennings Lane Louisville, KY (502) FAX (502)