Card Issuance SPC PROUDLY SUPPORTS THE ENVIRONMENT THROUGH THESE ASSOCIATIONS

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1 TM Card Issuance SPC PROUDLY SUPPORTS THE ENVIRONMENT THROUGH THESE ASSOCIATIONS SPECIALTY PRINT COMMUNICATIONS 6019 WEST HOWARD STREET. NILES, ILLINOIS SPECIALTYPRINTCOMM.COM 2010 Specialty Print Communications. All rights reserved.

2 Strong Bonds Cards are persuasive. They keep products and services top-of-mind and build brands by establishing reciprocal relationships. When consumers opt-in to a Loyalty or membership program they seek rewards and additional value for making frequent purchases. Marketers are provided valuable consumer insights that can be converted to action, helping to improve the customer experience and maximizing their share of wallet. A Loyalty card, therefore, is a powerful link between the consumer and a brand. Experience shows that when consumers join a Loyalty program they usually receive a welcome package with a membership card. When that card is activated, there is a corollary increase in consumer activity. SPC offers a card issuance platform that affords flexible execution, economies of scale, and the simplicity of a single-source resource. HOW CAN WE HELP CONVERT YOUR CONSUMERS TO LOYALISTS?

3 Data Is King Good data is gold, and a Loyalty program a virtual mine of consumer information, preferences, and habits. It helps define your consumer segments and allows you to better target and position your brand s messaging. It helps build better relationships. Upon joining a new loyalty program, consumers provide valuable member profile data such as age, address, , phone numbers, and specific purchase preferences. They can also specify preferred buying behavior and opt-in to specific marketing communications. This info can be electronically encoded onto a magnetic stripe on a member card and later, when used, automatically updates your database. Knowing your consumers and how they interact with your brand can become a competitive advantage. To your consumers, a card reminds them of an earned status in a membership tier and program-related experiential benefits. Soft benefits can provide a strong deterrent to switching, and hard benefits provide incentive to spend more under your umbrella. As part of a two-way communication program, a card can be a conduit of value to both you and your consumers. A well-constructed program can leverage this data to deliver intelligent messaging such as ongoing tiered upgrade kits and rewards marketing.

4 FULL CUSTOMIZATION SPECIAL LAMINATIONS Flex & Flexibility A Loyalty card is the consumer s opportunity to define their relationship with your Brand. What Loyalty card do your consumers want? SPC s digital Loyalty Card solution gives them the creative freedom to design and select their card experience by offering 100% variable graphics and content printed on-demand. SPC s intelligent card issuance platform is robust enough to execute large volume card kit production and mailing programs, and flexible enough to fulfill even a single upgrade or lost card request. The SPC production platform is designed to be card- and carrier-agnostic. This gives you the liberty to select any type of card, any data tracking system, and intelligently match it to any kind of personalized selfmailer or envelope package. SPC manufactures and issues cards and member communication kits all under one roof for greater efficiency and accountability, reducing your vendor base and simplifying your tasks. Add to that 100% accuracy and complete card kit verification, and you ll sleep better at night. LAYER BY LAYER FOILS/HOLOGRAMS KEY FOBS VARIABLE GRAPHICS ON TESLIN OR PVC CLEAR LAMINATE

5 Intelligent Card Issuance: A SINGLE SOURCE SOLUTION DATA VERIFICATION FILE TO CLIENT: Every Kit Fulfilled CARRIER PRINTING INSERTS Accompany Carrier With Up To 5 Inserts. ART FILES LOADED PRINT CUT TO SHEETS VERIFY DATA Verify Match VERIFY DATA Barcode Reader VERIFY DATA Verify Address BEGIN KIT FULFILLMENT 1 hello, FINISHING Fold, Bind READ DATA Camera Identifies Record Data On Card. AFFIX CARD TO CARRIER Variable Image Carrier Record-Specific Data ANNA DAVIS 123 ANYSTREET ANYTOWN, USA ADDRESS ENVELOPE Personalized Teaser Copy POSTAL LOGISTICS ART FILES LOADED PRINT PERSONALIZE Name/Imagery Variable Barcode CARD PRODUCTION LAMINATE/DIECUT Apply Magnetic Stripe Variably Emboss ENCODE CARD Record Specific Data Encoded

6 Creative Freedom SPC s Card issuance platform allows marketers different creative options including personalized cards, embedded holograms for enhanced security, and durable substrates that will outlast traditional credit cards. SPC can also deliver fully customized PVC or Teslin cards laminated to your desired thickness. As an extension or product line of your Brand, you can sync to a specific campaign or help reinforce a brand attribute by using different sizes (i.e. key fobs), shapes, personalized imagery, foils, add weight to connote quality, or use different laminates for a textural appeal. For additional impact, SPC offers fully variable card carriers with content varied by buying level and purchase history. WE HELP MAKE YOUR COMMUNICATIONS COUNT... A VARIETY OF SUBSTRATES DIFFERENT LAMINATIONS FOILS AND HOLOGRAMS VARIOUS THICKNESSES FULL CUSTOMIZATION (DIGITAL ON-DEMAND PRODUCTION OF USER-GENERATED CONTENT) PRODUCTION CAPACITY/ CYCLE TIME REDUCTION INVENTORY MANAGEMENT NEW MEMBER WELCOME KITS REACTIVATION COMMUNICATIONS REPLACEMENT CARD KITS MEMBER TIER UPGRADES REWARDS SUMMARY COMMUNICATIONS TRIGGER COMMUNICATIONS STANDARDS