September ABC Consumer Magazines Reporting Standards (UK)

Transcription

1 September 2018 ABC Cnsumer Magazines Reprting Standards (UK) Changes have been agreed t the ABC Cnsumer Magazine Reprting Standards. We have updated the latest Reprting Standards t incrprate these changes and yu can nw view r dwnlad these frm ur Standards website Have a suggestin r a query abut a rule? As an ABC member yu can ask us t lk at any aspect f the infrmatin we publish r the rules behind them. If yu have any suggestins r cmments please cntact yur ABC Accunt Manager, Charltte Brwn (charltte.brwn@abc.rg.uk) r any member f the ABC team r the ABC Cnsumer Magazines Reprting Standards Grup Cntents 1. Mnitred Free/Sample Free Distributin - Magazines distributed with ther prducts (Effective perids ending December 2018) Free cpies packaged/distributed with ther magazines r prducts can nw be included as Mnitred r Sample Free Distributin. A descriptin will be reprted n the certificate. Examples include A free magazine distributed as part f a retail multipack A magazine inserted within, r packaged with, ther free r paid publicatins A free magazine within a gdy bag 2. Digital Editins - Cntrlled Free Circulatin & Membership Cpies (Effective perids ending December 2018) Free Digital Editin Cpies can nw be included under Cntrlled Free Circulatin and Membership Cpies where distributin is demnstrated by the active pening f the cpy. This is an alternative t the existing methd f ed ntificatins alerting individuals t the availability f the Digital Editin issue. 3. Paid Single Cpies - Rate banding verseas cpies (Effective perids ending December 2018) Fr simplicity yu may cmpare all single/retail cpies against the UK Basic Cver Price fr identifying the apprpriate rate band. Hwever yu may pt t reprt ther cuntries cpies against the relevant lcal cver price.

2 1. Mnitred/Sample Free Distributin - Magazines distributed with ther prducts (Effective perids ending December 2018) Free cpies packaged/distributed with ther magazines r prducts can be included as Mnitred r Sample Free Distributin. The packaged methd f distributin will be identified in reprting. This includes the fllwing examples: A free magazine distributed as part f a retail multipack A free magazine inserted within, r packaged with, ther free r paid publicatins A free magazine distributed within a gdy bag (e.g. a carrier bag distributed at an event that includes an assrtment f gifts/handuts) Add new text as dented by shading: MONITORED FREE DISTRIBUTION [extract] 3. Cpies are made available at the knwn distributin pints fr pick up r receipt by cnsumers a) Yu must be able t prvide evidence, frm the third party respnsible, f the number f cpies f the publicatin made available fr pick up r receipt at each distributin pint by cnsumers. Nte: iv) In the case f cpies that are nt distributed slus but are packaged with ther free r paid publicatins, inserted in ther publicatins r in gdy bags yu must be able t demnstrate the cpies are distributed using that mechanic. This may include prviding evidence f insertin, packaging, sales etc. We recmmend yu cntact us fr advice n evidence required. - If free cpies are distributed via a retail multipack with a paid publicatin the claim shuld be restricted t the paid publicatin s net sale. If at the time yu submit yur circulatin claim unsld cpies culd still be returned r reprted yu must make an estimate f the final net sale. Yu must adjust yur claim in the fllwing perid t reflect any difference between the estimated net sale and the actual net sale. Reprting [extract] 4. By ttal average Mnitred Free Distributin fr the fllwing distributin pint types, analysing cpies by thse distributed slus r packaged with ther prducts: a) Airprts / airlines b) Cruise ships / ferries c) Other travel pints d) Educatinal establishments e) Fd and drink utlets f) Htels g) Leisure centres / clubs h) Medical establishments i) Offices j) Retail utlets k) Street l) Other A breakdwn f the ttal average Mnitred Free Distributin packaged cpies brken ut by a descriptin f the accmpanying prduct and distributin mechanism. Fr example: Packaged cpies: 500 cpies distributed at htels with XYZ magazine. 1,213 cpies packaged with PQR magazine in a retail multipack

3 SAMPLE FREE DISTRIBUTION [extract] Reprting 3. Fr each issue claimed an analysis as fllws: a) Distributin type. E.g. Net distributin by hand, Net distributin ther, Grss b) A statement describing hw and where the cpies are distributed (cvering bth the gegraphical lcatin and type f distributin pint and, if the cpies are packaged the accmpanying prduct). c) The number f cpies Illustratin f data required fr Sample Free Distributin - Mnitred Free Distributin Issue Distributin Type Distributin Pint Type Statement Distributin Quantity March 2019 Grss Distributin Gyms in Lndn 300 cpies made available fr pick up by users March 2019 Grss Distributin Gyms in Birmingham 250 cpies made available fr pick up by users April 2019 Grss Distributin Htels within the M25: 500 cpies made available fr pick up by guests May 2019 Net Distributin by hand Wimbledn Tennis 1,527 Champinships - cpies handed t visitrs inside the venue. May 2019 Grss Distributin Hme Furnishing 2,300 Shw, NEC: cpies made available t visitrs in gdy bag June 2019 Net Distributin ther Retail Multipack with XYZ magazine 4,226 RETAIL SALES (SALE OR RETURN & FIRM SALE)/SINGLE COPY SALES [extract] 1. Single cpy knwingly paid fr by the cnsumer t the retailer c) Multipacked (r banded) magazines A magazine is defined fr ABC purpses as being sld as part f a Multipack (i.e. where it is packaged r banded tgether as a unit with ther issues r publicatins) nly if tw r mre publicatins in that pack are included in an ABC circulatin claim. ii) Tw r mre publicatins claimed Sales f Multipacks must be separately and clearly identified n newstrade reprts and dcumentatin. If a magazine in the pack is a back issue r is at all prmted as free then it cannt be claimed as a sld cpy fr ABC purpses Nte: If the publisher has remved the nrmal cver price frm a publicatin (t prevent resale fr example) r reduced the cver price fr that issue the Basic Cver Price must still be applied fr this purpse. Fr ABC rate classificatin purpses the Multipack price must be allcated t each magazine included in an ABC circulatin claim n a pr-rata basis using their individual Basic Cver Prices. A free publicatin (r ne prmted as free) included in the multipack may be eligible t be claimed under Mnitred Free Distributin r Sample Free Distributin. Please refer t thse 3

4 sectins fr requirements and reprting. If a publicatin is claimed as a free cpy within a retail multipack it must be detailed n the multipack breakut fr the paid publicatin. REPORTING Yu will reprt retail sales as fllws, which will be brken ut n the ABC Certificate (nte: the term Full Rate will replace full r Basic Cver Price fr reprting purpses): 4. The issues that include cpies sld as a part f a multipack must be reprted, identifying the ther publicatin(s) included in the multipack (nly thse that are themselves included in an ABC circulatin claim - which culd be as Retail Sale r Mnitred/Sample Free) and the quantity and percentage f each issue s Paid Single Cpies figure (ttal f retail sales and single cpy sales) that is sld as part f a multipack. 2. Digital Editins - Cntrlled Free Circulatin and Membership Cpies (Effective perids ending December 2018) Free Digital Editin cpies can be included as Cntrlled Free Circulatin r Membership Cpies (sample), where the active pening f the issue demnstrates delivery f the cpy t the individual. Add new text as dented by shading and remve text struck thrugh: DIGITAL EDITIONS [extract] 5. Digital Editin cpies must meet requirements f the relevant print categry except where varied by this sectin c) If the end recipient receives the Digital Editin free, cpies may be claimed via either f the fllwing methds: i) Ntificatin methd: Yu must capture their name, pstal address and address. Yu can nly claim ne Digital Editin cpy per individual Yu cannt claim the cpy if yu have prvided a paid r free print cpy t the same individual (where knwn). Yu must send an alert t the individual infrming them that the issue is available fr view/dwnlad. Yu must exclude cpies where the alert generates a Hard Bunceback measured at least 24 hurs after the was sent. A Hard Bunceback is where an NDN (Nn-Delivery-Ntice) such as an SMTP 550 errr r ther hard bunceback errr message is received. Yu must be able t prvide evidence f the s sent and Hard Buncebacks received. Recipients may be cntacted as part f the audit prcess. ii) Actively pened methd: Cpies may be eligible fr the categries Cntrlled Free Circulatin - individually requested (regular r sample as apprpriate) and Membership Cpies Evidence f delivery t identifiable individuals must be demnstrated by the measurement f active penings f the cpy The delivery prcess/database must have a mechanism t minimise the risk f significant duplicates t the same individual within the distributin methd The auditr must have access t verify the claim in relatin t the delivery prcess/database and measurement f active penings 4

5 3. Paid Single Cpies - banding verseas cpies (Effective perids ending December 2018) Fr simplicity yu may allcate retail/single cpies in ther cuntries int rate bands by cmparing the price paid against the UK Basic Cver Price. Hwever if yu wish yu may cntinue t reprt cpies against the relevant lcal cver price. Add new text as dented by shading: RETAIL SALES (SALE OR RETURN & FIRM SALE)/SINGLE COPY SALES [extract] 7. Reprted by rate, cmparing price paid by the cnsumer with the Basic Cver Price b) The default psitin is t use the UK Basic Cver Price. Hwever yu may pt t reprt ther cuntries cpies against the relevant lcal cver price. 5