#mstrworld. Mobile Identity for Loyalty and Payment Card Solutions. Bryan Peace, Product Manager Analyst

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1 Mobile Identity for Loyalty and Payment Card Solutions Bryan Peace, Product Manager Analyst

2 The Mobile Wave How Mobile Intelligence Will Change Everything We live in one of the greatest times in history. Software running on mobile devices will disrupt long-standing behaviors and institutions affecting consumers, businesses, governments, and the global economy. It will be the biggest revolution of our lifetimes. 2

3 Mobile is now a driving force Mobile technology has profoundly changed consumer behavior and the basis of competition. Every business needs an avenue to stay connected to customers. 70% Smartphone penetration rate in Western Europe1 12:30 PM 1.24 Billion 71% 9 out of Number of smartphones projected to ship worldwide in Growth in year-over-year mobile sales experienced by retail leaders % Engage Your Customers Here Smartphone owners that say their phone makes them a more spontaneous shopper.4 GSMA Intelligence: Digitimes Research Internet Retailer 2014 Mobile 500: Latitude: 3

4 Meanwhile, traditional forms of identity are failing The inherent weaknesses of physical IDs and passwords are primarily to blame for the 183B lost to fraud and the 327B lost to cybercrime each year. Physical Badges and Cards Lost Stolen Counterfeited Falsified Misused Usernames and Passwords Cracked Intercepted Phished Guessed Keylogged 28M stolen passports and national ID documents in circulation in % of data breaches are caused by exploited passwords 4

5 Mobile Identities replace traditional forms of identity Dematerialize traditional forms of identity into a mobile identity on your smartphone. Traditional Identity Mobile Identity LMerrifield Laura Merrifield Stacy s & Co Impossible to verify! Can be lost, stolen, and counterfeited Static and never up to date Electronically verifiable! Multi-factor, layered security! Always accurate and up to date 5

6 Mobile Identities provide an engaging, two-way B2C channel Offer a high bandwidth loyalty link between businesses and millions of customer as an omni-channel identity for offers, shopping, systems and event access, and more. Live Link to issuer Omni-Channel Identity for all interactions Redeem coupons and vouchers for products Send messages Present loyalty card at the store Send offers Authorize transactions with a tap Interactive Channel Send loyalty points Validate identity over the phone Business Send coupons Proximity sensing to offer a VIP experience Send tickets Log in to websites without passwords Present tickets at events 6

7 An elegant interface that does everything Multi-panel interface is designed to be simple and elegant for the user, but also delivers a variety of features for communication and interactivity. Wallet* Inbox* The inbox receives the coupons, vouchers, tickets, and messages sent by the brand. The wallet holds all the coupons, vouchers, tickets, and messages that the cardholder intends to redeem. Bluetooth signal The Emma card can passively indicate the person s proximity and identity to nearby store personnel, to kiosks and displays, and to computer systems to trigger payment workflows and promotions. Sight code The sight code is an animated image that can be used for quick visual identification or proof of ticket holding. Validation panel People use the validation panel to scan bar codes or type PIN codes to interact with POS systems, kiosks, entryways, or other mobile identities. Mobile ID card The card displays a photo that can be changed with a tap. It also displays a unique QR code and PIN code that the person can use to identify himself to other people and computer systems. * Feature not in production, but on the product roadmap 7

8 State-of-the-art loyalty features from a fully branded mobile app MicroStrategy s Loyalty Platform is packed with features that will engage mobile users and deliver a consistent, omni-channel brand experience to customers. Mobile shopping Targeted promotions Loyalty programs Gifting 12:30 PM 100% CRM Website E-comm Facebook Social loyalty POS Receipts wallet In-store conveniences Synchronized with your back-end systems Delivering a consistent omni-channel experience Twitter Loyalty Push notifications 8

9 Get started fast Cloud-based SaaS model allows you to deploy mobile customer IDs very quickly, without the expense, effort, or risk of developing from scratch. Fast to Configure Easy to Use Instant Infrastructure No Coding No IT No Risk 1 2 Brand It Colors Fonts Icons Titles Layout Connect It To your customer systems and marketing assets Marketer Alert CMS Create Segments Customers SaaS Design Promotions Nothing to own, manage or maintain Launch Campaigns High scale: Million users CRM E-comm POS Loyalty Monitor Campaigns Managed by experts, 24x7 Website Facebook Twitter Publish Content Constant feature innovation 9

10 Mobile Identities are easy to issue and implement Electronically issue a mobile ID Simple configuration process for retailer Easy set up process for customer Private label badges avoid fees associated with payment networks Link Open Click Install Link Activate Business link to customer to install and activate digital payment card Phone Web 10

11 Bolster mobile presence to expand commerce Generate more opportunities by putting your full product catalog into a mobile storefront. Deliver relevant, personalized marketing promotions that encourage more shopping. Mobile Shopping Targeted Marketing Deliver a complete mobile shopping experience, keeping your store open for business 24 hours a day, everywhere. 12:30 PM 100% 12:30 PM Drive greater conversion with personalized promotions delivered to the right person, at the right time, in the right place. 12:30 PM 100% Females Target Segment 100% Platinum loyalty level Over $200 in purchases over past 6 months Age Gender Location Loyalty Purchases App activity Campaign response 11

12 Increase foot traffic in stores Powerful segmentation and geo-fencing features pull customers into stores with instant promotions that are immediately relevant based on location and purchase history. Geo-fencing Real-time Notifications 12:30 PM Your Store 100% Your Store! Visit our Westlake store this afternoon and enjoy 30% off your first purchase! Incorporate geo-fencing to trigger promotions whenever customers enter or leave a defined zone around your stores 12

13 Monitor the success of promotional campaigns Campaign Management System provides a powerful control center to create, launch, and manage promotions, messages, and alerts Comprehensive CMS tool lets you segment customers by age, gender, purchase history, and social media info, then trigger targeted, promotions, alerts, and offers and monitor the progress of your new campaign. 13

14 Expand your customer base Social gifting and social loyalty features give a unique way to connect with new customers and expand your brand s social presence Social Gifting Expand your brand s reach when customers send your promotions as gifts through their social networks. Social Loyalty Turn customers into brand advocates by rewarding them for promoting your offers and Facebook content. Your customer Your potential customers Loyalty interactions LIKE FB Page +100 Points SHARE Promotions REACT To Posts +50 Points +25 Points Loyalty Gift Re-Gift 14

15 Mobile Identities are a more secure and convenient way to pay Numerous security features and a frictionless user experience combine for a rare combination of security and convenience. Transmit NFC signal Owner Only Biometric PIN Scan Usher Stamp Type Usher Code Register! POS! Gateway! Processor Transmit Usher Signal Cryptographic Host Card Emulation Payment Connector Payment Account Repository Connector Secure Encrypted Out-of-band 15

16 More secure than plastic Payment processor Plastic Payment account information Anyone Stolen Copied Lost Skimmed Mobile Biometric PIN Payment Processor Owner Only Cryptographic ID + Confirmation ID Secure Encrypted Out-of-band 16

17 Mobile Identities are secure and dynamic Mobile identities are multi-factorially linked to the person, cryptographically linked to the phone, and dynamically linked to the Usher network, so they are always accurate and impossible to counterfeit or steal. Multifactor Link Only the owner can use the mobile identity Cryptographic Link Only the designated phone can use the mobile identity Biometrics, PINs, and more Dynamic Link The mobile identity is always up-to-date and valid Usher Network 17

18 Usher protects every payment with multi-factor authentication Usher ensures that only the rightful owner of the payment badge may use it. 1. Something you know Device Passcode App can be PIN protected! 2. Something you have Signed Device Certificate Access Token Public Encryption Key 3. Something you are Enterprise Biometrics Electronically Verifiable A factor outside the Phone 18

19 In-store shopping: more convenient and secure Scan the Usher Stamp on the Mobile Device Scan Scan QR Code on Register OR on Printed Receipt Scan Usher Payment Methods Enter Usher Code into Card Reader Type Pay with NFC Transmit 19

20 Online checkout: faster and more secure Regular Checkout Susceptible to fraud: Key-logging, man-in-the-middle attacks Mobile Payment Mobile Payment Usher Checkout Easier, Faster, and More Secure: No entry of passwords, card details, or personal information Usher Code Confirmation 20

21 Phone payments: improved service and security Pay with Usher Code Please confirm your purchase Global phone fraud costs estimated at $40B in 2011 Source: Measuring the Cost of Cybercrime, Anderson et al,

22 Usher improves security by multi-fencing every payment Set powerful access controls and layer them in any combination to tailor security and convenience to the use case. Geo-fencing Time-fencing Bio-fencing Dual authorization fencing Restrict transaction activity based on a customer s location. Limit the times at which can transactions can be initiated. Accept higher-risk transactions only after a biometric check. Require joint account holders to submit simultaneous requests. Within 500 feet of store Mon. Fri., 9:00 AM to 5:30 PM Voice print required on-demand Joint account owners in different locations 22

23 Customer Intelligence with MicroStrategy Analytics Built on MicroStrategy s industry-leading Analytics Platform, rich Intelligence features like real-time monitoring, reporting and actionable insights will protect customers and deliver a new level of customer delight. Risk Monitoring Customer Analytics 23