THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES EAST 2018 PROSPECTUS OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA

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1 THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES EAST 2018 PROSPECTUS OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA

2 ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS. Why MarTech? Attendees come to MarTech to expand their network, discover new ideas, new solutions, and learn about forward-thinking approaches from their peers. Join 1,300+ marketing, technology, management execs from leading brands and agencies- representing the $32.3+ Billion in spend on marketing technology, data, support services and talent resources- as they actively research new & alternative solutions, and network with their peers. On average, 22% of marketing budgets are allocated to technology. MarTech is the only vendor agnostic conference covering new and evolving tools and platforms, the resources needed to integrate, and the talent required to achieve higher engagement, conversion and customer satisfaction. Exhibit or be a Sponsor at MarTech and connect with this highly engaged community of martech buyers. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 2

3 MARTECH ATTENDEES 78 % PURCHASING DECISION MAKERS JOB FUNCTION 67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT 25% Executive Management 36% Marketing & Agency Management 14% Marketing & Agency Operations 7% IT Management & Operations 18% Other PREDICTIVE ANALYTICS MARKETING AUTOMATION SOFTWARE ANALYTICS CONTENT MARKETING & MANAGEMENT PERSONALIZATION SOCIAL MEDIA MANAGEMENT SOFTWARE SEO SOFTWARE CUSTOMER EXPERIENCE AGENCY SERVICES TESTING & OPTIMIZATION DATA MGMT/CUSTOMER DATA PLATFORM BUSINESS/CUSTOMER INTELLIGENCE MARKETING CLOUD/PLATFORM MARKETING OPERATIONS MANAGEMENT 28 % VIDEO MARKETING PLATFORM 21 % SOCIAL INFRASTRUCTURE 20 % ATTRIBUTION & PERFORMANCE 19 % TAG MANAGEMENT SOFTWARE 19 % 57 % AT COMPANIES WITH ANNUAL REVENUE OF $500MM+ PROJECT MANAGEMENT DIGITAL ASSET MANAGEMENT PAID MEDIA MANAGEMENT DISTRIBUTION SALES ENABLEMENT 16 % 16 % 17 % 18 % 18 % 21 % 22 % 23 % 24 % 25 % 25 % 25 % 27 % 28 % 28 % 30 % 34 % 36 % OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS 38 % MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 3

4 COMPANIES IN ATTENDANCE MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 4

5 TITLE SPONSOR / Breakfast Keynote $60,000 Two Available. Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, , social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across , social and digital campaigns. At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the Conference Guide and/ or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute Breakfast Keynote (Tuesday or Wednesday). Your company s Breakfast Keynote is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 400. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsorship includes a private Boardroom for meetings, a 5 x 20 Turnkey Exhibitor Package, 25 All Access registrations for ABM-focused invitations for high value prospects and customers, 10 All Access passes for employees and/or partners, a postal mailing and the opt-in list. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 5

6 SPONSORSHIPS WITH SPEAKING OPPORTUNITIES PRESENTING SPONSOR $45,000 4 Available Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development activities (online, , social media) with a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience, delivers that message to MarTech attendees at the conference, and measures the results by capturing the names of attendees for follow up. Room capacity is 200. A Presenting Sponsorship includes a 5 x10 Turnkey Exhibitor Package, a 30-minute luncheon presentation and contact details for attendees, 15 All Access registrations for ABM focused invitations for high value prospects and customers, 4 All Access passes for employees and/or partners, the opt-in list of attendees and a postal mailing via a bonded mail house. SOLUTIONS TRACK SPONSORED SESSION $25,000 8 Available Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/or mobile app; social media promotion; and signs promoting your session in the conference venue. This sponsorship includes a 5 X 10 Turnkey Exhibitor package, a conference bag insert, 2 All Access passes and a postal mailing via a bonded mail house. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 6

7 EXHIBITS 5 X 10 TURNKEY BOOTH PACKAGE 5 X 20 TURNKEY BOOTH PACKAGE $12,500 $24,000 Turnkey display structure (5 x10 ) with graphics Turnkey display structure (5 x20 ) with graphics Monitor 2 Monitors Podium 2 Podiums 2 stools Internet and Electrical 1 All Access conference pass TURNKEY BOOTH ART DEADLINE: SEPT 7, Stools Internet and Electrical 2 All Access conference passes TURNKEY BOOTH ART DEADLINE: SEPT 7, Expo passes 10 Expo passes 1X postal mailing list use (bonded mail house) 1X postal mailing list use (bonded mail house) Scanner 2 Scanners Company logo on Exhibitor/Sponsor web page and link to company description. 15% discount code on All Access conference tickets Company listed in Conference Guide and/or Mobile App Company logo on Exhibitor/Sponsor web page and link to company description. 15% discount code on All Access conference tickets Company listed in Conference Guide and/or Mobile App MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 7

8 ADDITIONAL SPONSORSHIPS & BRANDING OPPORTUNITIES ACTIVATION DINNER $20,000 Two Available. Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee prospects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc.) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge. RECHARGE LOUNGE SPONSORSHIP $15,000 Exclusive Sponsorship Make an impression on all the attendees by providing them with power for their mobile devices! Our Power Station Lounge area is located in the middle of all the action on the Expo hall floor. Sponsorship Signage; Enter to Win a prize (value $500) on first day. NETWORKING RECEPTION SPONSOR $12,500 Exclusive Sponsorship. Our Networking Reception located in the expo hall after the 1st full day, compliments of your company. Open to all conference attendees to mingle, network and share their experiences. The sponsorship includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and in the event app. The gift card winner will be announced the following morning at the start of the Keynote presentation, along with a Thank You to our sponsor. REGISTRATION SPONSOR $12,500 Exclusive Sponsorship Become the exclusive registration sponsor and reach everyone as they register for MarTech s 2018 Boston event online, as well as onsite at the event when they pick up their badges. Your logo is displayed on the website registration page. On the Thank You for Registering Page, you can invite attendees to visit your booth and tell them about your other conference activities as they make their plans. Then, on site, your company will be featured at the registration counters on the front graphic panels, and the opportunity to hand out your promotional items on-site at the conference in the registration area. TRACK SPONSOR $12,500 Number of Opportunities: Limited Demonstrate your company s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes listings on the agenda and exhibitor/ sponsor pages. LANYARDS $10,000 Exclusive Sponsorship. This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included on the Exhibitor/Sponsor page of the conference website and in the Conference Guide and/or conference mobile app. Sponsor is responsible for cost, production and shipping of the lanyard with TDM approval. Double-sided bull dog clip/30 length required. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 8

9 ADDITIONAL SPONSORSHIPS & BRANDING OPPORTUNITIES CONFERENCE BAG SPONSORSHIP $10,000 Exclusive Sponsorship. The co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert. BADGE HOLDER INSERT $10,000 Exclusive Sponsorship. With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company s logo. With every look at a badge to read the attendee s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well as in the conference guide and/or mobile app. POCKET GUIDE SPONSOR $6,500 Exclusive Sponsorship. Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event-as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/Sponsor info, Floor plan. Your sponsorship includes the Cover 4 Full Page panel, so every time it s in use, your ad will be visible! NOTEPAD & PEN SPONSOR $6,500 Exclusive Sponsorship Provide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at the Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as onsite. The sponsor is responsible for the cost, production and shipping of the notepads and pens. ESCALATOR GRAPHICS $8,500 Exclusive Sponsorship. Have your company message placed on the panels along the escalators and grab the attention of attendees as they travel up and down the escalator to the conference from the second to third floor. Creative provided to spec by sponsor 45 days prior to event and we produce. FLOOR DECALS 1) Boylston Hallway 2) Foyer Hallway $8,000 Number of Opportunities: 2 Increase your company s visibility and lead attendees to your booth with floor decals! Strategically placed decals on the show floor can create a path that will lead attendees to your booth as they enter the show. Creative provided to spec by sponsor 45 days prior to event and we produce. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 9

10 ADDITIONAL SPONSORSHIPS & BRANDING OPPORTUNITIES HANGING BANNERS BOYLSTON HALLWAY $7,500 EACH Number of Opportunities: 3 Get instant recognition for your company with a 2-sided banner, 12 W x 5 H, hung from the ceiling in the Boylston Hallway, located just to the left of the escalators, and a main thoroughfare for attendees moving between sessions, to the Keynote and Exhibit area. Creative provided to spec by sponsor 45 days prior to event and we produce. COLUMN WRAP I BALLROOM FOYER $6,500 EACH Number of Opportunities: 3 Column wraps are a great way to place your branding at attendee eye level. This foyer area is located outside the ballrooms where the Exhibit hall, Keynote and Sessions will be taking place, providing a big presence & branding opportunity. Creative provided to spec by sponsor 45 days prior to event and we produce. COLUMN WRAPS II TOP OF ESCALATORS $7,500 EACH Number of Opportunities: 2 Nearly every attendee will pass by the two columns located on the third floor, just at the top of the escalators, leading to the registration area and conference. Creative provided to spec by sponsor 45 days prior to event and we produce. WINDOW CLINGS $5,500 EACH Number of Opportunities: 5 Present your company branding to attendees as they arrive and enter the conference. Windows are located opposite the top of the escalators on the third floor, next to the registration area, before entering the hallways to the conference. Creative provided to spec by sponsor 45 days prior to event and we produce. CONFERENCE BAG INSERT $3,000 Reach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Maximum of 4 Pages. No Pens or Notepads since they are separate sponsorships. Item subject to approval. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 10

11 OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA SPONSORSHIPS WITH SPEAKING OPPORTUNITES Join 1,300+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. 2 SOLD 2 SOLD 5 SOLD SOLD SOLD SOLD SOLD 1 SOLD Title Sponsor 2 Available 5 X 20 Booth $60,000 Presenting Sponsor 4 Available 5 x 10 Booth $45,000 Solutions Track Session Sponsor 8 Available 5 X 10 Booth $25,000 A LA CARTE OPPORTUNITIES Activation Dinner 2 Available N/A $20,000 ReCharge Lounge Sponsorship Exclusive N/A $15,000 Networking Reception Sponsor Exclusive N/A $12,500 Registration Sponsor Exclusive N/A $12,500 Track Sponsor Limited N/A $12,500 Lanyards Sponsor Exclusive N/A $10,000 Conference Bag Sponsorship Exclusive N/A $10,000 Badge Holder Insert Sponsor Exclusive N/A $10,000 Escalator Graphics (approval req) Exclusive N/A $8,500 Floor Decals 2 Available N/A $8,000 Hanging Banners 3 Available N/A $7,500 Column Wrap II 2 Available N/A $7,500 Pocket Guide Sponsor Exclusive N/A $6,500 Notepad & Pen Sponsor Exclusive N/A $6,500 Column Wrap I 3 Available N/A $6,500 Window Clings 5 Available N/A $5,500 Conference Bag Insert Multiple N/A $3,000 EXHIBITOR OPPORTUNITIES TurnKey Booth Package Multiple 5 X 10 Booth $12,500 TurnKey Booth Package Multiple 5 X 20 Booth $24,000 MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 11

12 CONTACT US / We re excited to work with you to accomplish your objectives. Leslie Bacon SVP, Marketing Solutions (203) lbacon@thirddoormedia.com Carolyn Goldfarb Sales Director (917) cgoldfarb@thirddoormedia.com Elizabeth Huston Director of Business Development (646) ehuston@thirddoormedia.com Elizabeth O Connor Director, Business Development (203) eoconnor@thirddoormedia.com Sarah Power Director of Business Development (516) sarah@thirddoormedia.com Darlene Townsend Director of Business Development (650) dtownsend@thirddoormedia.com Mary Warley Senior Director, Business Development (508) mary@thirddoormedia.com The kind of people and the quality of people that come to our booth at MarTech is through the roof! We re talking to Directors of Marketing Technology, VPs of Marketing Ops; these are the right people to be talking to Workfront, which is why we come back every year. MARC HANSEN, SENIOR MARKETING MANAGER, WORKFRONT MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 12