Exhibits and Sponsorship Guide

Transcription

1 Exhibits and Sponsorship Guide What is VRMA Corporate Sponsorship European Conference Regional Conferences National Conference Sponsorship Opportunities

2 We re improving our business and team every year because of VRMA. National Conference Attendee What is VRMA? The Vacation Rental Management Association (VRMA) is a professional trade association for the vacation rental property management and hospitality industries. Headquartered in the U.S., membership includes hundreds of professional vacation rental manager and vendor/ supplier members. VRMA advances the vacation rental industry by providing invaluable educational and networking opportunities, promoting the value of the vacation rental experience, and speaking as the authoritative voice to foster professionalism and growth in the industry. 850 MEMBERS Since its launch, the VRMA community has grown to over 850 members and continues to grow steadily. Overall Membership Statistics 650+ property management company members 94,000 total properties managed by our members 21 countries around the world where VRMA members operate To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 2

3 Corporate Sponsors VRMA have worked closely with many leading vendors in the vacation rental industry. Current and past partners include: AIG Travel Airbnb Ascent Processing Bluetent Booking.com Breezeway CiiRUS CSA Travel dormakaba Oracode Guesty HD Supply HomeAway HomeAway Software JANIIS LiveRez Lynnbrook Group Maxxton NAVIS Proper Insurance Services Rently Keyless ResortsandLodges.com Streamline TRACK Hospitality Software TripAdvisor Rentals VacationRentPayment VacayHome Connect Partner with VRMA Increase your industry presence and promote your company year-round to our audience of vacation rental management professionals by signing up for the VRMA Corporate Sponsorship Program! This high-value marketing program combines VRMA s powerful brand name and impressive track record with yours. The VRMA Corporate Sponsorship Program provides year-round exposure, is highly flexible, and very personal. Your sponsorship investment includes two elements: Sponsorship Initiation Fee, which activates the branding items and priority benefits of your sponsorship Customized Credit, which allows you to choose how to promote your brand across VRMA s marketing channels and U.S. events Choose form an array of sponsorship, advertising, and exhibiting opportunities, and ensure you have consistent touchpoints with new and prospective customers year-round. Contact Chris Riordan, VRMA Sales Manager, at or criordan@vrma.org to learn more about the Corporate Sponsorship Program, and to sign up today! To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 3

4 March 4-6, 2018 European Conference Le Méridien Etoile Paris France To learn more, contact Chris Riordan, VRMA Sales Manager

5 European Conference Audience Snapshot Industry professionals from throughout Europe and beyond are invited to register to participate in the educational event building industry collaboration. The event is expected to draw more than 300 holiday rental professionals for two days of industryspecific education and networking holiday rental professionals Sponsor Information All sponsors will receive: Logo recognition in conference onsite program One (1) pre- and post-event registration list Logo placement on communications related to the event One (1) display table in the networking area (includes basic electrical connection) Recognition in the opening and closing session Exposure on the conference pages of VRMA.org, including logo and web link Sponsor recognition ribbons to wear on name badges Digital advertisement in company listing in conference app Diamond Sponsors: Limit 2 per event Conference Bag Sponsor: $20,000 Monday Evening Reception Sponsor: Contact VRMA for pricing Sponsorship at this level includes: Four (4) event registrations Opportunity for 10-minute educational presentation One (1) additional display table in the networking area Platinum Sponsors: $14,500 Sponsorship at this level includes: Three (3) event registrations If contract received before 19 January, logo on one of the following: badge lanyard, water bottle If contract received after 19 January, one (1) hotel room drop Sponsors: $10,000 Sponsorship at this level includes: Three (3) event registrations Sponsorship of Welcome Reception, one (1) networking lunch, including logo on cocktail napkins, or hotel keycards S Sponsors: $7,500 Sponsorship at this level includes: Two (2) event registrations Sponsorship of one break, including table tents with company logo, or conference app Sponsors: $5,000 Sponsorship at this level includes: Two (2) event registrations Additional display table with one (1) additional registration: $2,500 To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 5

6 April 16-17, 2018 Eastern Conference Hyatt Regency Miami Miami, Florida Regional Conferences March 26-27, 2018 Western Conference Portland Marriott Downtown Waterfront Portland, Oregon To learn more, contact Chris Riordan, VRMA Sales Manager

7 Regional Conferences The VRMA Regional Conferences provide an unparalleled, region-specific avenue for top influencers in the vacation rental management industry to exchange information and ideas. Attendees at both events enjoy opportunities to network and gain insight through various education sessions, as well as dedicated time with our exhibitors. Exhibit Booth Rates Each 8 x 10 booth space includes the following: 8 high backwall and 3 high side drapes One (1) wastebasket One (1) 7 x 44 one-line ID sign Mobile app listing One (1) 6 x 30 draped table One (1) complimentary Two (2) chairs conference registration Regional Conference Attendance ,028 1,029 Early Rate Regular Rate VRMA Member $1,200 $1,300 Non-Member $2,000 $2, Additional Booths $900 $900 Additional Registrations $395 $495 EARLY RATE DEADLINE Western February 23 Eastern March 27 The 2017 Regionals were a great opportunity to connect with existing and potential clients in a laid back, low-pressure environment. We were also able to network with other vendors who have complimentary offerings and share a vision to help property managers provide great vacations. Regional Conference Exhibitor To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 7

8 October 27-30, 2018 National Conference MGM Grand Las Vegas Hotel & Casino Las Vegas, Nevada To learn more, contact Chris Riordan, VRMA Sales Manager

9 National Conference VRMA's National Conference provides tangible takeaways and resources for operations staff, marketing professionals, and vacation rental executives. With more than 50 educational sessions and 6+ hours dedicated to meeting with vendors in our Supplier Showcase, the National Conference dives deeper into the "why" of vacation rental management, providing in-depth insight on business strategy, industry trends, and sales/marketing. Exhibit Booth Rates Each 8 x 10 booth space includes the following: 8 high backwall and 3 high side drapes One (1) 7 x 44 one-line ID sign One (1) 6 x 30 draped table Two (2) chairs One (1) wastebasket Mobile app listing One (1) conference registration Exhibit Booth Rates Early Rate (Before 1) Regular Rate (After 1) VRMA Member $3,995 $4,095 Non-Member $4,895 $4,995 Additional Booth $3,195 $3,195 Additional Registrations Early Rate (Before 1) Regular Rate (After 1) VRMA Member $600 $700 Non-Member $850 $ Attendee Statistics 94% 90% 68% of attendees are likely to recommend the National Conference to a colleague of attendees have a role in purchasing at their company of attendees rated the Supplier Showcase as an important reason to attend the conference Having the opportunity to speak face to face and develop relationships with vacation rental managers over the course of a few days is a tremendous opportunity for our company. National Conference Exhibitor Primary Focus 38% Executive 17% Reservations 15% Administration 12% Marketing 5% Sales 4% Finance 3% Housekeeping 1% Information Technology 1% Maintenance 4% Other Level of Profession 53% Owner or General Manager 35% Mid-Level Manager 9% Front-Line Staff (non-managerial) 3% Other # of Properties Managed 21% Less than 50 19% % % % 500+ To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 9

10 Knowledge Sponsorship Opportunities Concurrent Session Room Regionals $2,000 (1 per regional) National $3,500 (6 available) Sponsor a concurrent session room for a day at one of our events. This sponsorship includes the opportunity to introduce session speakers for all sessions in that room that day, along with the opportunity to provide marketing collateral to be placed on chairs during each session. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Event Pocket Schedule Regionals $2,000 National $2,500 A pocket-sized guide of the VRMA event schedule indicating key event features will be handed out to every attendee with their name badge. Attendees will utilize the pocket guide throughout the event. This exclusive sponsorship will feature your company logo prominently. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 10

11 Promotional Sponsorship Opportunities Aisle Signs Regionals $4,000 National $8,000 Become the official sponsor of our aisle signage and see your brand featured on the markers attendees will rely on to navigate the Supplier Showcase. Carpet Decal Footprints Regionals $2,500 National $4,000 Direct attendees to your booth with your company s logo or message on floor decals in the Supplier Showcase. Escalator Runner National $6,000 As a sponsor of an escalator runner, your company name will be displayed between the escalator handrails for the length of the escalator. Sponsor company must provide artwork. Event Bag Regionals $7,000* National $10,000 This exclusive, walking branding opportunity provides you with the highest visibility during VRMA events Event Pen and beyond! Your company logo will be prominently featured on one side of the Regionals $1,750* Charging Station bag handed to every attendee at event National $3,000 Regionals $5,000 National $9,000 check-in. Recognition will also include event signage with sponsor logo, as well Make your mark at the event! Pens will feature your company name and logo, Help attendees recharge and stay as inclusion of your logo in the VRMA and will be inserted in each attendee connected! As the exclusive sponsor program guide and on the event website. tote bag. This promotional item will of the mobile device charging station, be used during and long after the your company s branding will be event concludes, providing maximum featured prominently in what is sure Event Lanyard marketing impact. Recognition will also to be one of the busiest areas of the Regionals $3,500* include event signage with sponsor conference. Recognition will also National $5,500 logo, as well as inclusion of your logo include event signage with sponsor in the VRMA program guide and on the Place your logo in front of every logo, as well as inclusion of your logo event website. attendee. As the exclusive lanyard in the VRMA program guide and on the sponsor, your company logo will be event website. displayed on every lanyard handed to all attendees along with their name badge at check-in. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Event Notepad Regionals $5,000* National $8,000 Conference notepads are frequently used long after the event ends. Let attendees see your logo as they jot down their session notes when they receive this exclusively sponsored item in their conference bag! Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 11

12 Event Water Bottle Regionals $5,000 National $8,000 Help quench the thirst of all attendees by becoming the exclusive water bottle sponsor. Re-usable water bottles will be given to attendees upon check-in and will encourage sustainable practices. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Hotel Guest Room Drop Regionals $1,500 (limit 1 per day) National $3,000 Reach every hotel guest registered for the event by purchasing a room drop of marketing materials to be delivered under the door of each attendee guest room. Note: sponsor must provide the item. Hotel Room Key Regionals $7,000 Put your brand in the hands of all of the attendees staying at the host hotel! Brand the hotel room keys as a constant reminder of your company and booth location. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Note: key card design must be provided by sponsor. Attendee Internet/Wi-Fi Regionals $8,500 National $15,000 As the Internet/Wi-Fi sponsor, attendees will see your logo and enter your customized conference Wi-Fi access code whenever they join the network. Notifications regarding Internet access sent before or during the event will include your company information. Attendees who access the network will also be taken to an exclusive, branded landing page each time they log in! Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Note: customization is subject to hotel capabilities. Mobile Application Regionals $3,500 National $7,500 Your company can be at the fingertips of all attendees by sponsoring the conference app. Sponsorship includes a branded splash screen each time attendees access the app, as well as an enhanced sponsor listing in the app tradeshow directory. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Advertising Opportunities Onsite Program Advertisement Outside Back Cover $1,900 (National) $1,350 (Regional) Inside Front Cover $1,700 (National) $1,200 (Regional) Inside Back Cover $1,600 (National) $1,100 (Regional) Full Page $1,600 (National) $1,000 (Regional) Half Page $750 (National) $550 (Regional) The conference program is the go-to printed resource for conference attendees and features important conference activities, including the schedule of events, exhibits floor plan, speaker information, and more. Pre-Conference Blast Regionals $1,500 National $2,500 Reach registered attendees directly via our dedicated blast service, up to ten (10) days before the event. Post-Conference Blast Regionals $1,500 National $2,500 Reach registered attendees directly via our dedicated blast services, up to ten (10) days after the event. Event Bag Insert Regionals $500 National $1,000 Place your message in the hands of all attendees with a bag insert. Your promotional flyer, brochure or item will be included in bags, which are given to all attendees as they check in. To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 12

13 Networking Sponsorship Opportunities Networking Breakfast Regionals $4,500 (1 per regional) National $8,500 (3 available) Help attendees fuel up for a productive day! Sponsorship includes company signage at breakfast stations. Recognition will also include event signage with sponsor logo, as well as inclusion of your logo in the VRMA program guide and on the event website. Networking Lunch Regionals $5,500 (2 per regional) National $10,000 (1 available) The attendee lunch sponsor receives an exclusive promotional and branding opportunity at the event. Your promotional material will be distributed throughout the room a rare opportunity to display your material outside of your booth. This sponsorship also comes with the opportunity for your company to meet and greet attendees entering the lunch. Recognition will also include event signage with sponsor logo, as well New Member/First-Time Attendee Reception National $7,500 New VRMA members and all first-time attendees are encouraged to attend this networking program. Sponsorship of this event allows your organization to have high-level visibility with the newest members of the organization vacation rental manager professionals that are eager and excited to get involved with your company! You ll have the opportunity to welcome attendees with a brief introduction, and will also Regionals $3,500 (4 per regional) as inclusion of your logo in the VRMA have naming rights of the event in all National $7,500 (4 available) program guide and on the event website. communications. Sponsor company also has the right to distribute advertising Help attendees wake up by sponsoring material during the reception. a coffee break in the morning or afternoon on the day of your choice. As a coffee break sponsor, you ll receive Regionals $300 (3 per regional) great brand exposure through napkins National $500 (5 available) Photo Lounge Regionals $7,000 with your company logo. Recognition Send a short message via the National $10,000 will also include event signage with conference mobile app! This sponsor logo, as well as inclusion of sponsorship puts information about The Photo Lounge is a professional your logo in the VRMA program guide your company directly in the hands of portrait-taking experience where and on the event website. all conference attendees. conference attendees can sit for an expertly photographed headshot free of charge! The experience generates goodwill and time for one-on-one interaction between the sponsor and the attendees. As the exclusive sponsor, your company logo will be featured on lounge signage, as well as on the online gallery available after the event. Additionally, your company will be mentioned in the follow-up to attendees that provides the links to the gallery. To learn more, contact Chris Riordan, VRMA Sales Manager criordan@vrma.org 13

14 Pub Crawl on Show Floor National $7,000 Sponsor a local craft beer at a station at your booth in the Supplier Showcase. Your logo will be printed on napkins and floor signage. Attendees will receive a flyer outlying beer station locations and sponsors. This sponsorship is a great opportunity to entertain existing customers and attract new ones. Welcome Reception Regionals $7,500 National $12,000 Sponsor our conference kickoff in the Supplier Showcase! As the official reception sponsor, your company will be featured on signage and napkins, and one of the reception bars will be prominently placed near your booth to increase traffic. Tuesday Evening Party National $17,500 Sponsor VRMA s Tuesday Night Party, the largest event of the National Conference! All attendees will be gathering for their final night in Las Vegas and your company will be front and center. This sponsorship includes literature distribution throughout the space, as well as the opportunity to introduce the band. Looking for Contact Chris Riordan, National Sales Manager, at or him at criordan@vrma.org to discuss customized sponsorship opportunities and packages! 14