WELCOME TO THE STUDY HALL. DBC MARKETING (Power of Direct Bypass Marketing)

Transcription

1 WELCOME TO THE STUDY HALL DBC MARKETING (Power of Direct Bypass Marketing)

2 FOR YOUR OWN BENEFIT Please Make Sure You Do You THESE 3 THINGS 1 Let us know if you can see the screen and hear us. Turn off all distractions. These strategies can be highly effective for you if you PAY ATTENTION Be Sure to TAKE NOTES and ASK QUESTIONS! DIAMOND TRAINING

3 Consider the possibility that we don t realize that our attitude toward something has been greatly influenced by the number of times we have been exposed to it in the past. Jeff Coga PLEASE SUSPEND DISBELIEF

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7 Winning in Real Estate Inbound Marketing Can you deliver in these two vital areas? ACADEMY TODAY

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9 How To Double Your Income Have You Heard of This Formula? L C M F GP Leads x Clients x Margins x Frequency = Growth Potential GP=2X (just 20% increase on all category) He or she who is able and willing to spend the MOST to acquire a client WINS

10 EVERY WEEK WE LL ASK WHO HAS RESULTS FROM THIS PAST WEEK? If you are not EMBARRASSED by the First Attempt, You're Taking Way Too Long To Do It - Your Friend Jeff Coga -

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12 VIRTUAL TOUR Let s go take a tour around the campus =) The Hardest Part of Doing Something New Is Learning To Unlearn What You ve Learned In The Past - Your Friend Jeff Coga -

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14 ASSIGNMENT #1

15 COMMITMENTS MADE

16 Overview DATA MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA) With Data Appending You No Longer Have a Lead Generation Problem You Have A Conversion and Follow Up Problem -Jeff Coga-

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20 I know you re anxious and You can go FASTER than Us BUT Make Sure You Reach Out To Me Before You Hit The Deploy! If You re NOT Embarrassed By Your FIRST Attempt, You re Taking Too Long -Jeff Coga-

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22 Setting Up Your First Campaign DATA MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)

23 What Type of Data? Why Picking The RIGHT Data Is Key To Getting Your Phones Ringing Fast

24 DATA = LEAD Question is does that Data have a cell phone number or .

25 DATA = LEAD DATA/LEAD PROSPECT CONTRACT

26 Not All Leads Are Created Equal???? What Problem? I Can Handle My Own Problem I m Searching For Answers I Need You To Come Save Me NOW! PHASE 1 PHASE 2 PHASE 3 PHASE 4 MIGHT WANT TO DO BUSINESS LATER INTEREST LEVEL OF LEADS NEEDING YOU I M READY TO BUSINESS TODAY

27 Not All Leads Are Created Equal What Problem???? I Can Handle My Own Problem I m Searching For Answers I Need You To Come Save Me NOW! PHASE 1 PHASE 2 PHASE 3 PHASE 4 MIGHT WANT TO DO BUSINESS LATER INTEREST LEVEL OF LEADS NEEDING YOU I M READY TO BUSINESS TODAY

28 Not All Leads Are Created Equal What Problem? I Can Handle My Own Problem?? I m Searching For Answers I Need You To Come Save Me NOW! PHASE 1 PHASE 2 PHASE 3 PHASE 4 MIGHT WANT TO DO BUSINESS LATER INTEREST LEVEL OF LEADS NEEDING YOU I M READY TO BUSINESS TODAY

29 Not All Leads Are Created Equal What Problem? I Can Handle My Own Problem I m Searching For Answers? I Need You To Come Save Me NOW! PHASE 1 PHASE 2 PHASE 3 PHASE 4 MIGHT WANT TO DO BUSINESS LATER INTEREST LEVEL OF LEADS NEEDING YOU I M READY TO BUSINESS TODAY

30 Not All Leads Are Created Equal What Problem? I Can Handle My Own Problem I m Searching For Answers I Need You To Come Save Me NOW! PHASE 1 PHASE 2 PHASE 3 PHASE 4 MIGHT WANT TO DO BUSINESS LATER INTEREST LEVEL OF LEADS NEEDING YOU I M READY TO BUSINESS TODAY Which One Would You Pick?

31 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy

32 Where Can I Get The Data? Let Me Show You How

33 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy

34 You Can Get Those From The The MLS Expired Cancelled

35 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy

36 You Can Get Those From The Public Records (or a company that provides this) Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Eviction Tax Liens

37 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy

38 You Can Get Those From The Title Company or Realist Absentee

39 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy

40 You Can Get Those From The Inheritance Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy

41 Tips On Buying Data From ANYONE ALWAYS start big. Data providers HATE to work with people who only buy less than 2,000 records. Negotiate with the MAX buy then ask for sample aka your test. Test needs to be close to 2,000 records Records can cost from low as $0.01 cents to $0.75 If you have a budget tell them you re authorized for a test batch for your budget. POWER LINE: How close can you get to that number, by adjusting your records then shut up.

42 What Is Data Appending? Data Append Service Phone Numbers + Most Data Append Services Requires A Monthly Spend + It Can Cost $1 to $2 a Record They Append + Setup Fee

43 You Can Get Those From The NEVER DISCLOSE TO SELLERS AND BUYER WHERE YOU ARE BUYING THE DATA FROM, IF ANYONE ASKS JUST SAY PUBLIC RECORDS AND THEN PIVOT Smaller company but they seems to have the BEST data I have personally ever tested. No setup. Starts about $1 per appended record (ph#+ ).

44 BRAND NEW VENDOR!

45 BRAND NEW VENDOR!

46 Tips On Using a Data Append Service Keep your Data CLEAN before submitting (remove unnecessary information) ALWAYS send the file CSV (rookie mistake is saving files as excel). Have an organized file name: YEARMONTH Type of File IE: Foreclosure TIP: Try to communicate via so you have records of pricing + the smaller Data Append companies won t even respond back if they think you re small time.

47 RECAP: Why Should You Buy Data and Append Your Data? What Type of Data Should I Buy? What is Data Appending? The strategy of OWNING the farm VS Leasing a Farm When you append data you can Shot Gun Market AND Sniper Rifle Market It is the cheapest way to generate your own targeted leads

48 Setting Up Your First Campaign DATA MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)

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51 Setting Up Your First Campaign DATA MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)

52 Setting Up Your First Campaign DATA MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA) TAKE THE CALL LET IT GO TO VOIC CALL CENTER OR DEDICATED AGENT

53 OPTION #1: Taking the Call DBC MESSAGE ANSWER YOUR PHONE TALK TO THEM

54 OPTION #1: Taking the Call RECOMMENDED DBC MESSAGE ANSWER YOUR PHONE TALK TO THEM SLYBROADCAST GOOGLE VOICE PH# TALK TO THEM Google Voice Ph# to Cell/Landline

55 OPTION #1: Taking the Call WANNA GEEK OUT DBC MESSAGE ANSWER YOUR PHONE TALK TO THEM SLYBROADCAST GOOGLE VOICE PH# TALK TO THEM Callfire Ph# to Google Voice Google Voice Ph# to Cell/Landline

56 OPTION #2: Let It Go To Voic DBC MESSAGE DON T ANSWER VOICE MAIL CALL BACK

57 OPTION #2: Let It Go To Voic RECOMMENDED DBC MESSAGE DON T ANSWER VOICE MAIL CALL BACK SLYBROADCAST GOOGLE VOICE PH# CALL BACK

58 OPTION #2: Let It Go To Voic WANNA GEEK OUT DBC MESSAGE DON T ANSWER VOICE MAIL CALL BACK SLYBROADCAST GOOGLE VOICE PH# CALL BACK Callfire Ph# to Google Voice

59 OPTION #3: CALL CENTER OR DEDCIATED AGENT DBC MESSAGE CALL CENTER/ DEDICATED AGENT TALK TO THEM SLYBROADCAST OFFICE OR CALL CENTER PH# TALK TO THEM

60 PLEASE TYPE YOUR QUESTION IN Q&A DIAMOND TRAINING