SPECTRUM OF DIGITAL MARKETING PROGRAM

Transcription

1 DIGITAL MARKETING SPECTRUM OF DIGITAL MARKETING PROGRAM SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA MARKETING AFFILIATE MARKETING GOOGLE ANALYTICS DOUBLE CLICK FOR PUBLISHERS

2 About Us An expertise trainer with 8 years of core Digital Marketing experience, worked with world leading marketing research company (AC Nielsen). As a part of being associated with Online Digital Marketing platform our trainer has very well versed with various verticals of online industry; core areas of courses are SEO, SEM, SMO, SMM, GOOGLE ANALYTICS, DFP, AFFILIATE MARKETING & MARKETING techniques. We as a trainers see that our students are very well understand the concepts of Online Digital Marketing & also assure 100% placement assistance. As the current market and industry is penetrating towards Online Digital Media. Join Us? Training by experienced faculty A perfect online training center Job assistance services Also be involved in various research activities while developing content or researching on competitors Audio & video enabled classes Various examples with real time scenarios Study materials will be submitted to the students After every session a mock test would be conducted to enhance the performance Group tasks will be gives to understand to know all are under the same page Regular feedback will be conducted and chat support would be provided All latest updates of Google will be informed to the students and any changes will be updated as per need persists Backup classes will be conducted

3 DIGITAL MARKETING SPECTURM Digital Marketing Introduction to digital marketing Various digital marketing trends Vertical (1) Search Engine Optimization Introduction to Search Engine Introduction to Google algorithm Difference between traditional marketing and Competitor and Keyword analysis digital marketing On page optimization Verticals in digital marketing Off page optimization Difference between digital marketing and online digital marketing Vertical (2) Search Engine Marketing Vertical (3) Social Media Marketing Introduction to SEM Various tools in SEM Google Ad words Difference between SEM & SMM Creating text ad, display ad, product ad, video ad, mobile ad, etc Vertical (4) Social Media Optimization Introduction to all social media sites Social media content marketing Social media optimization techniques Difference between SEO & SMO How social media optimization drives faster results in SEO Vertical (6) Affiliate Marketing What is affiliate marketing How affiliate marketing drive sales Is affiliate marketing free or cost incurred? Methods of affiliate tie-ups Various social media marketing sites Difference between SEM & SMM Different types of advertisements in social media How content marketing will help advertisers How SMO can be linked with SMM Vertical (5) Google Analytics Introduction to google analytics How to track using google analytics How analytics will help Various tools involved in G analytics What reports need to be extracted Vertical (7) Google DFP Introduction to DFP How dfp is different from ad sense Advantages of DFP What all the ad types in dfp How to design a creative material

4 Course curriculum Search Engine Optimization - SEO Introduction to search engine Various search engines available in market How search engine optimization helps in generating organic traffic What is Google Panda? What is Google penguin? What is Google humming bird tool? On page optimization Pre optimization report Google webmaster tool Introduction to websites How to select a url or website What is a structured website? What is black hat seo, grey hat seo & white hat seo How to do competitor analysis Keyword research using Google keywords tool Writing Meta tags Writing h1, h2, h3 header tags Alt tag & anchor text Sitemap creation Design Robot. Text Content optimization & content writing Rss feed creation Off page optimization How to use shot links Google places submission Google maps creation Link building concepts Social bookmarking sites Directory submissions Classifieds sites Articles sites Free press release sites Rss feed marketing Blog creation & Commenting Form creation & Commenting Participating in groups and creating groups Google Tools: Google places Google Maps Google Drive Google Trends Blog Search

5 Search Engine Marketing - SEM What is search engine marketing? Types of Advertisings Google Adwords introduction Difference between MCC Adwords & Adwords Difference between SEO & SEM AdWords types Types of campaigns How register in Adwords account What is CPC Campaign? Creating first campaign What is PPC Campaign? Creating Ad group What is CPM Campaign? Creating Text ads What is CPA Campaign? Creating Product ads What is Conversion? Creating display ads What is CPL? Creating mobile ads Creating video ads Creating Image ads Creating Ad gallery Remarketing ads Engagement ads Mobile app promotion ads Product listing ads Dynamic Search ads Keywords research & placement What is Audience? Ad extensions Auto targets

6 Social Media Marketing - SMM What is Social Media Marketing? What are the different types? How many social media marketing sites? How to do FB Campaign How to do LinkedIn Campaign How to start twitter campaign Benefits of Social Media Campaign Face Book Campaign: LinkedIn Campaign: FB/LI Campaign design Creating a FB page Creating LinkedIn Ads Selecting location Updating content on FB page Creating Ad Age Time line ads Sponsor Content Gender Right hand side ads Square ad Languages Page post Engagement Tall ad Interest Page Likes Long ad Behaviors Clicks to website Image ad Connections Website Conversions CPC or CPM campaign App Installs Target People App Engagement Target groups Event Responses Target Companies Offer Claims

7 Social Media Optimization - SMO Introduction to all social media sites Content management system Face book page creation & content management Tiwtter page creation & content management Pinterest page creation & content management G+ page creation & content management Foursquare page creation & content management LinkedIn page creation & Content Management RSS feed creation & optimization Blog page creation & linking Off page optimization How to use shot links Google places submission Google maps creation Link building concepts Social bookmarking sites Directory submissions Classifieds sites Articles sites Free press release sites Rss feed marketing Blog creation & Commenting Form creation & Commenting Participating in groups and creating groups

8 Google Analytics - GA Setting Google Analytics: Dashboard: Behavior: Setting dashboard Real time overview Audience Acquisition Behavior Conversion Private New Dashboard Real-time: Overview Location Traffic Source Content Events Conversion Audience: Overview Active Users Demographics Interest GEO Behavior Technology Mobile Custom Overview Behavior flow Site Content Site Speed Site Search Events Ad Sense In- Page Analytics Conversion: Goals Ecommerce Multi-Channel Funnels Attribution Acquisition: Overview Channels All Traffic All Referrals Campaigns Keywords Ad words Social SEO

9 Affiliate Marketing Affiliate marketing is a performance based marketing in which business are rewarded one to more times when customers bought by the affiliate tie up. Current industry has 4 major trends, merchant, network, publisher & customer Methods of affiliate marketing Revenue sharing PPS (Pay per Sale) CPA (Cost per action) CPC (Cost per click) CPM (Cost per Millie) Affiliate marketing tie is mostly between ecommerce sites who sell product to customers Some Affiliate marketing sites Flipkart Snapdeal Jabong Tools to Affiliate Marketing:

10 Double click for Publishers - DFP Introduction to DFP My Orders: Line Items: What is DFP All Orders All line items What is Ad inventory? Delivering Delivering Creating new ad unit Starting soon Ready Check Inventory Ending soon Paused Creating new order Starred Starred New line item Recently viewed Recently viewed Setting the campaign Ready Inactive Adjust delivery Draft Need Creative Add targeting Inactive Inventory Released Line Items Needs Creative Pending Approval All creatives Pending Approval Completed Disapproved Disapproved Completed Draft Paused Canceled Video Archived