SMART Marketing. With Social Media. Felicia Brown ~ Business & Marketing Coach

Transcription

1 SMART Marketing With Social Media Felicia Brown ~ Business & Marketing Coach

2 Introduction My Background Licensed Massage Therapist Have owned 2 day spas MT Instructor since 1998 Opened Spalutions in 2005 Certified Guerrilla Marketing Coach Articles in Skin Inc, Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and others NCBTMB Approved Provider

3 Lesson 1: The Definition of Marketing My Definition of Marketing Anything that touches the client and makes them want to do business (or not) with you or your company. Got Massage?

4 Lesson 1: The Definition of Marketing What s Social Media Marketing? Marketing on the web that focuses on providing information, education, interaction and entertainment as well as choice.

5 Lesson 1: The Definition of Marketing What Makes SM Special? It creates a two-way or group conversation and builds relationships between parties.

6 Lesson 1: The Definition of Marketing Other Definitions A medium that extends business goals/connects you with clients, prospects and colleagues alike A forum where consumers and businesses actively connect with each other and share information An extension of traditional word of mouth advertising A natural, powerful, and collaborative, online discussion that helps educate, inform, entertain, or engage the participants through the things the collective has heard, seen, learned or experienced

7 Lesson 2: Creating a Conversation Using Social Media Traditional vs. Inbound Marketing VS

8 Lesson 2: Creating a Conversation Using Social Media Create Content & Conversation

9 Lesson 2: Creating a Conversation Using Social Media Build Rapport & Relationships

10 Lesson 2: Creating a Conversation Using Social Media Some Social Media Facts 65% of online adults use social media** 53% of US internet users read blogs. * (64% by 2014) 89% of US companies use social media for recruiting*** Gathered from emarketer.com* Pew Research ** and Banking.com*** - August 2011

11 Lesson 2: Creating a Conversation Using Social Media Class Poll How many of you keep up with the AMTA and other CE classes/events/info through social media sites or connections?

12 Lesson 3: Why Are You Being Social? Using Social Media to Reach Your Business Goals Why We re Here! Social media is just a buzzword until you come up with a plan. Unknown

13 Lesson 3:Why Are You Being Social? Using Social Media to Reach Your Business Goals Start with an Assessment What is the current state of your practice? How many clients are you seeing per day/week month? How much income/revenue are you generating? What changes would you like to see in revenue/# of clients/sessions in the next three to six months? What would these results allow you to do in your life and your business? What might prevent you from getting these results? What actions or changes can help you get these results?

14 Lesson 3: Why Are You Being Social? Using Social Media to Reach Your Business Goals Time to Share!

15 Lesson 3: Why Are You Being Social? Using Social Media to Reach Your Business Goals WHY are you being social? Have a specific goal or set of goals for your social media activities so that your time online is purposeful and productive

16 Lesson 3: Why Are You Being Social? Using Social Media to Reach Your Business Goals Sample SM & Business Goals Stay in touch with clients Increase marketing reach Meet new clients Increase revenue Educate people about what you do Be known as expert/authority

17 Lesson 4: Assessing Who Is Your Audience WHO Do You Want to Reach? Who is my audience? Where can I find them? What problems do they have? How/why my services/products help?

18 Lesson 4: Assessing Who Is Your Audience Sample Audience Athletes who live in Greensboro, NC Where they are Other business pages (yoga, gyms, etc) Activities clubs/groups Discussion forums Events

19 Lesson 4: Assessing Who Is Your Audience Audience Continued Common problems/needs Improve performance/rom Injury recovery/pain mgt Reward for training How/why I can help 17 years experience with deep tissue My story as athlete Client testimonials

20 Lesson 5: Communicating Your Message to Your Audience. WHAT Do You Want to Say? What message(s) are you trying to communicate with your audience? How do you want your business to be perceived by your fans and friends?

21 Lesson 5: Communicating Your Message to Your Audience. Sample Messages/Brand Experienced, effective MT with loyal regular clientele Looking for clients who want to add massage to their wellness lifestyle Nice, friendly, personable professional that clients feel at ease with

22 Lesson 5: Communicating Your Message to Your Audience. Quick Social Media Review

23 Lesson 5: Communicating Your Message to Your Audience. Class Poll Do you think your social media actions and activities help you reach your target audience(s) or SM goals?

24 Lesson 5: Communicating Your Message to Your Audience. Questions???

25 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Why you need to Get Social!

26 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Reason #1 Using social media increases your communication and improves your relationships with clients and prospects

27 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Example: Facebook helps you connect and share with the people in your life.

28 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Using FB for Your Practice Begin with personal profile Create a Business Page Invite friends and clients to connect Make regular posts Share links, photos, specials,

29 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Begin with Current Clients Invite them to become your friend, become a fan or group member Search for them on FB add a personal message Thank for becoming a friend, fan or group member

30 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Get the Word Out /Newsletters Website Social Media Sites Signs and Flyers Promotional Materials/Items

31 Lesson 6: Get the Word Out! Using Facebook to increase communication and improve business relations Add Tools That Allow Action

32 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 1. LinkedIN Reason #2 Using social media broadens your reach. The more people you know, the more people you can reach through them.

33 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 1. LinkedIN Example: Linked In is a website for professional social networking with over 120 million members (20 million users in EU) & more than 1 million business pages

34 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 1. LinkedIN LinkedIn for Your Practice Create a profile with links to your practice & blog Create company page Join industry groups to learn, educate, & connect Ask for introductions to people you want to meet

35 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 1. LinkedIN Benefits of Linked In for MTs Recommendations of your work by clients Finding a job Education and connections in groups Larger network

36 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 2. Blogging Reason #3 Using social media helps you establish yourself as an expert or resource in your area/field

37 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 2. Blogging Example: A blog is one of easiest and most effective social media tools you can use. Blogs provides a way for people to learn about you, your business and area of expertise.

38 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 2. Blogging Blogging for Your Business Profile self/employees Offer a Q&A forum about the Massage Experience Describe your services Share benefits of products Add tips for at home care

39 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 2. Blogging 3 Rules for Blogging Share relevant information Leave out the jargon Short, sweet & scan-able!

40 Lesson 7: LinkedIn and Blogging for a Successful Practice Topic 2. Blogging My Blogs Spalutions Blog Business Solutions for Spa and Massage Professionals Spa Clientele Free Marketing Tips Blog Ask Felicia

41 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Reason #4 Using social media helps you track customer reviews and what is being said about your business

42 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Example: Online reviews are usually from real customers and alert you to things you need to improve or applaud in your company.

43 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Using Yelp for Your Practice Create company profile Ask clients to post positive (but honest) reviews Share reviews on website Monitor regularly

44 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Review Site Facts 55% of consumers expect a response the same day to an online complaint yet only 29% receive one 43% of consumers say that companies should use social media to solve customers problems Source Useful Social Media July 2011

45 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Reason #5 Using social media brings a sense of fun into the workplace!

46 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Example: Provides video content uploaded by members A Top 10 website 100 million videos watched each day Educational, fun, effective

47 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals YouTube could be good for you! A study by a Canadian university found that watching videos causing laughter & happiness improved problem solving skills in the viewers

48 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Using YouTube for Massage Share links with your clients Video tour of office Demos of services Staff training aid

49 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Reason #6 Using social media helps drive traffic to your website and business.

50 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Example: Twitter asks one question, "What's happening? Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.

51 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals What s happening?

52 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Using Twitter For Business Announce new services Publicize specials Promote events Share testimonials Ask for feedback

53 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Interesting Fact 58% of Twitter users who have tweeted about a bad experience have never received a response from the offending company

54 Lesson 8: How to Use Review Sites, You Tube and Twitter to Reach Your Goals Reason #7 The biggest reasons to use social media are to get more clients, increase sales AND improve your income and bottom line!

55 Lesson 9:The Golden Rules of Social Marketing Group Discussion What social media activity or tool has best helped your business or practice? What has been the least effective?

56 L e s s o n 9 : T h e G o l d e n Lesson 9:The Golden Rules of Social Marketing What Social Media to Use Most Therapists Use A Variety R u l

57 Lesson 9:The Golden Rules of Social Marketing Consider Tools & Actions Look at tools/actions through your goals and audience to determine the best strategies for your plan Evaluate through your own strengths and preferences

58 Lesson 9:The Golden Rules of Social Marketing Exercise Take 3 minutes on Social Media Tasks and Tools list. Check the tasks you do/want to do Circle the tasks you want to explore Cross off the tasks you do not want to do

59 Lesson 9:The Golden Rules of Social Marketing Security and Boundaries Know your company policies Determine the conversation Define what you want seen, done and written on your pages, profiles and groups Know who gets access to what

60 Lesson 9:The Golden Rules of Social Marketing Relevant & Relationship Driven Be aware of people s interests Post thoughtful comments and information of interest Don t over-update your status Ask questions and encourage dialogue with members/friends

61 Lesson 9:The Golden Rules of Social Marketing Golden Rules of Social Media Participation = Success When in doubt, leave it out!

62 Lesson 9:The Golden Rules of Social Marketing Questions???

63 Lesson 9:The Golden Rules of Social Marketing Expert Insight Social Media is about the people! Not about your business. Provide for the people and the people will provide for you. Matt Goulart

64 Interested in Learning More? Need help after the class? Instant coaching at the conference - $20 for 20 minutes sign up outside Group Marketing Coaching most popular coaching option ever! Social Media Coaching Program focuses just on Social Media Visit me at Booth 411 for more info

65 Interested in Learning More? Spalutions Contact Info Direct 523 State Street Greensboro, NC 27405

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