DIY SOCIAL MEDIA AUDIT & WORKBOOK ANDREA JONES ONLINEDREA.COM

Transcription

1 DIY SOCIAL MEDIA AUDIT & WORKBOOK ANDREA JONES ONLINEDREA.COM

2 Introduction W W W. O N L I N E D R E A. C O M. C O M Hi - I'm Andréa, It s not always easy establishing an online presence while working on building your brand, products, and services. It can be challenging to know how to start, where to focus your attention, and how to get results. Honestly, it's something I deal with every day. To break through some of the "noise," I've created this workbook to guide you through your next steps on social media. Whether you're setting up an account for the first time or whether you're looking to add on another social media account, it's important to start with an audit to see where you are currently. Use this workbook to figure out where you are active online and maintain consistency as you grow your brand. I'm excited to get started!

3 Overview W W W. O N L I N E D R E A. C O M. C O M Where are you online? Pay attention to both accounts you've set up and unofficial accounts created by past employees, etc. Facebook Twitter Instagram Google + LinkedIn Snapchat YouTube Quora Tumblr Reddit

4 Take notes Using the accounts that you've checked off on the previous page, take notes for using the below chart. Site URL Profile Name # of Followers

5 Profile Completeness Now take a look at the completeness of your profile. Ideally, you want every profile to have the same logos, cover photos, and about sections. Are all your profile pictures the same or similar? Are your profile cover photos the same or similar, if applicable? Does your about section or bio speak to what you do? Is your website link accurate and up-to-date? Are your business location and information all up to date? Is there a link to your products or services that is easily accessible? Are you following accounts that are related to your niche? Do you have your business contact information displayed, if applicable? Active & Access For those accounts that you own, check the following: Who has access to these accounts? For inactive accounts, do you have a post directing users to your active accounts?

6 Understanding Purpose W W W. O N L I N E D R E A. C O M. C O M Social Media Goals Now that you've got an idea of where you currently are on social media, let's take a look at some of your goals for the future. Select all that apply. Drive Website Traffic Improve Engagement Promote Positive Brand Message Respond to Negativity General Customer Service Increase Visibility Create a Community Sell Products or Services Establish Your Brand as an Industry Leader Generated Leads Build a Mailing List Connect with Influencers Generate buzz

7 Analyze W W W. O N L I N E D R E A. C O M. C O M One of the most important parts of this audit is analyzing your content to figure out what your audience wants to see and why. Step 1: Identify Your Top 5 Performing Posts Take a peek at your analytics and figure out which posts have the most likes, comments, and shares. Step 2: Identify WHY They Performed Well Next, take a look at what kind of content that post was in order to better understand why your audience would enjoy it. Step 3: Create More Posts That... It seems simple but that doesn't make it easy! I've given you the next few pages to work through your top erforming posts in order to gudie you into figure out what your audience likes and why.

8 Identifying WHY In a few words, describe what kind of post this was? (ie. quote, article, etc.) What day was this post shared? What time was this post shared? What was the post caption? List any hashtags used. Select any of the following visual aspects that relate Brand Colors Used Logo Was Used Featured People Large Text Linked-based post Image-based post Text-based post

9 Identifying WHY In a few words, describe what kind of post this was? (ie. quote, article, etc.) What day was this post shared? What time was this post shared? What was the post caption? List any hashtags used. Select any of the following visual aspects that relate Brand Colors Used Logo Was Used Featured People Large Text Linked-based post Image-based post Text-based post

10 Identifying WHY In a few words, describe what kind of post this was? (ie. quote, article, etc.) What day was this post shared? What time was this post shared? What was the post caption? List any hashtags used. Select any of the following visual aspects that relate Brand Colors Used Logo Was Used Featured People Large Text Linked-based post Image-based post Text-based post

11 Identifying WHY In a few words, describe what kind of post this was? (ie. quote, article, etc.) What day was this post shared? What time was this post shared? What was the post caption? List any hashtags used. Select any of the following visual aspects that relate Brand Colors Used Logo Was Used Featured People Large Text Linked-based post Image-based post Text-based post

12 Identifying WHY In a few words, describe what kind of post this was? (ie. quote, article, etc.) What day was this post shared? What time was this post shared? What was the post caption? List any hashtags used. Select any of the following visual aspects that relate Brand Colors Used Logo Was Used Featured People Large Text Linked-based post Image-based post Text-based post

13 Conclusion W W W. O N L I N E D R E A. C O M. C O M Congratulations! You're well on your way to conquering social media! If you have any questions about this guide or any of my other content, feel free to connect with me on social or me. Talk soon, Connect with Me Facebook Twitter Instagram Snapchat YouTube Pinterest