Please note: Business Expo dates are March 27 29, Who Attends Meeting of the Minds?

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2 ADP Meeting of the Minds 2011 A New Wor ld Awa its Please note: Business Expo dates are March 27 29, In March 2011, hundreds of decision makers in the payroll, human resources and benefits fields will gather for three days of education, networking and hands-on training at ADP s Meeting of the Minds conference at the Hilton Orlando Bonnet Creek Resort. We invite you to join other industry experts, business leaders and market innovators as a sponsor or exhibitor at Meeting of the Minds to experience all the benefits of this highly regarded, world-class event. Benefits of Sponsoring and Exhibiting Direct access to ADP s National Account Services (NAS) clients (organizations with more than 1,000 employees). ADP s NAS division currently serves more than 5,000 of the largest employers in the U.S. and Canada. Reach key payroll, HR and benefits influencers and decision makers: 74% of all attendees are manager level or higher. 38% of all attendees work in payroll; 31% in HR; 13% in Finance, IT, and Development/Operations; 11% in benefits Provide hands-on training to showcase your solutions for the payroll, HR and benefits industry. Demonstrate or launch new products and services. Produce qualified sales leads and establish long-term valuable relationships. Meet face-to-face with your top potential clients all at one event. Speaking opportunities when you sponsor Meeting of the Minds. About ADP Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and over 585,000 clients, is one of the world s largest providers of business outsourcing solutions. Leveraging more than 60 years of experience, ADP offers the widest range of HR, talent management, payroll, tax and benefits administration solutions from a single source. Who Attends Meeting of the Minds? We are expecting approximately 1,000 attendees at Meeting of the Minds Decision makers in payroll, HR and benefits attend to gain insight into the latest industry trends, best practices and emerging technologies and services from ADP and its select partners. Clients incorporate Meeting of the Minds into their annual planning process, using the conference to learn about and prioritize the purchase of new solutions. The Business Expo is a popular part of the conference, offering many networking opportunities among attendees, exhibitors and sponsors. Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 1

3 Conference Overview Meeting of the Minds is a strategic program designed to enhance ADP National Account Services clients HR, benefits and payroll knowledge, provide an opportunity to network with peers and provide instruction on how to make the most of existing products and services. Hundreds of ADP clients, professionals and business partners will meet to exchange ideas, share success stories, network, and be inspired by the insightful speakers and industry experts at the show. Sponsoring or exhibiting at Meeting of the Minds provides you ample opportunity in both business and social settings to communicate with ADP clients and present your company s products, services and capabilities: Exhibit in the Business Expo Network during breaks in the Business Expo Facilitate breakout sessions as a sponsor Specific Networking Opportunities Include: Sunday, March 27, 2011 Monday, March 28, 2011 Tuesday, March 29, 2011 New Attendee Preview in Business Expo Welcome Reception in Business Expo Breakfast in the Business Expo Break in the Business Expo Lunch in the Business Expo Exhibit times throughout the day Breakfast in the Business Expo Exhibit times until mid-day To help draw traffic to all exhibits, attendees receive a stamp on their pocket guide for each booth they visit. Attendees with full cards are entered into multiple drawings to win fabulous prizes. Sponsorship Opportunities ADP offers three levels of sponsorship packages. The following information will help you identify the package that best fits your needs: Sponsorship Levels Level Contribution Gold $25,000 Silver $20,000 Bronze $15,000 Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 2

4 Gold Fee: $25,000 10' x 20' exhibit space Four full-conference registration badges Your company s logo in on-site conference program and full page (8 ½" x 11") color ad in on-site conference program 100-word company description on conference website and in printed program Your company s logo on conference website Sponsor s Page with a link to your company s home page One collateral item provided by sponsor in conference bag (item must be approved by ADP) Your company s name and/or logo displayed at the Opening General Session Your company s logo in one pre-conference that is sent to all registered attendees Logo on conference promotional item given to all attendees Raffle announcement opportunity to entire audience Co-sponsorship with ADP of Welcome Reception, Opening and Closing General Sessions including signage Three presentation slots (See Session Information) Pre-show Gold Sponsor dedicated promotional distributed to entire audience (content must be approved by ADP) One-time use of final attendee mailing list (labels provided) Silver Fee: $20,000 10' x 20' exhibit space Three full-conference registration badges Your company s logo in on-site conference program and half-page (8 ½" x 5 ½") color ad in on-site conference program 100-word company description on conference website and in printed program Your company s logo on conference website Sponsor s Page with a link to your company s home page One collateral item provided by sponsor in conference bag (item must be approved by ADP) Your company s name and/or logo displayed at the Opening General Session Your company s logo in one pre-conference newsletter that is sent to all registered attendees Logo on conference promotional item given to all attendees Co-sponsorship with ADP of the Awards Luncheon including signage Two presentation slots (See Session Information) One-time use of final attendee mailing list (labels provided) Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 3

5 Bronze Fee: $15,000 10' x 10' exhibit space Two full-conference registration badges Your company s logo in on-site conference program 100-word company description on conference website and in printed program Your company s logo on conference website Sponsor s Page with a link to your company s home page Your company s name and/or logo displayed at the Opening General Session Your company s logo in one pre-conference that is sent to all registered attendees One presentation slot (See Session Information) As stated above, all sponsors will receive complimentary full conference badges; the quantity depends on sponsorship level. Additional discounted full conference badges are $900 each. The total number of badges permitted (complimentary and purchased) is ten per sponsor organization. Additional Opportunities Sponsors and exhibitors are invited to take advantage of these additional opportunities that can be added to any existing package for the specified fee. Also, please feel free to suggest your own unique sponsorship or call us to help you design a customized program. Opportunity Sponsorship of Break in the Business Expo (one available) Includes signage Sponsorship of Breakfast in the Business Expo (two available) Includes signage and promotional item provided by sponsor on each table Sponsorship of Lunch in the Business Expo (one available) Includes signage and promotional item provided by sponsor on each table Sponsorship of Conference Notebook (one available) Includes company logo on conference notebook in addition to conference logo Sponsorship of Cyber Café (one available) Includes signage Sponsorship of Hotel Key Cards (one available) Includes logo on hotel key cards Sponsorship of Pocket Guide (one available) Includes logo on printed pocket guide Fee $4,000 $7,000 $7,000 $10,000 $12,000 $8,000 $5,000 Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 4

6 Exhibit Inclusions 10' x 10' Booth Package 10' x 20' Booth Package Includes: Includes: 8' high back drape 8' high back drape 3' high draped side rails 3' high draped side rails (1) 7" x 44" ID sign (2) 7" x 44" ID signs (1) skirted high boy table for computer (2) skirted high boy table for computer (2) standard bar stools (4) standard bar stools (1) skirted 6' table (2) skirted 6' tables (1) 500 W outlet (2) 500 W outlets (1) wastebasket (1) wastebasket Exhibit-Only Options Sunday Tuesday of face-to-face floor time during the Business Expo provide ample opportunities for you to connect with attendees. Level Exhibit Space Exhibit Only Conference Pass Fee Premium 10' x 20' 3 $8,000 Standard 10' x 10' 2 $5,500 Exhibitors may purchase additional conference badges: Expo Only Full Conference $400 This entitles exhibitors to attend meal functions in the Business Expo only. To attend full conference functions, an upgraded badge must be purchased for an additional $500. $900 This entitles exhibitors to attend general sessions, meal functions and all evening events. Note: Sponsoring/Exhibiting companies are limited to ten passes inclusive of complimentary and purchased badges. Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 5

7 Sponsor Session Information To reach an even more targeted audience, sponsors are encouraged to present an educational session at Meeting of the Minds based on sponsorship level. Clients review the titles and descriptions online and select sessions based on their interest in hearing more about your topic, product or service. On average, clients attend each 60 minute session. Note: We do ask that sessions maintain a balance between general topic information and product/service specifics as our attendees do not respond well to sales pitches. Co-presentations with clients and client case studies are particularly well-received. Rules & Guidelines Certain guidelines have been established for the Business Expo to help ensure that each Meeting of the Minds sponsor and exhibitor has an equitable experience and the opportunity for maximum promotional exposure. Before planning for the exposition, please review the following rules and guidelines carefully. Each Bronze Sponsor and Standard Exhibitor is limited to one 10' x 10' booth space. Gold, Silver Sponsors and Premium Exhibitors are limited to one 10' x 20' booth space. Assigned booth location is solely at the discretion of ADP. All exhibits must be contained within the applicable exhibit space, based upon sponsorship level. Portable or pop-up booths are allowed. All displays must be designed so that they will not obstruct the clear view of nearby booths. Sponsors/exhibitors may not conduct any demonstration or activity that results in the obstruction of aisles or prevents ready access to neighboring booths. Maximum side height is three feet. Maximum back wall height is eight feet. No hazardous materials may be stored within booth space or placed on display. Absolutely no company identification may be placed outside the area of your specific booth (including walls, ceilings, floor, etc.). All signage must be contained within the booth space. Overstatement in lighting is to be avoided, and attention-getting devices, such as flashing, strobe or rotation lighting, are prohibited. Music and entertainment must be restricted to the booth area and must not interfere with nearby booths. Noise projecting beyond the booth is prohibited. Sponsors/exhibitors are not permitted to plan any activities that conflict with the conference program without the written approval of ADP. Sponsors/exhibitors booth attendee limit is determined by the purchased sponsorship package. All booths must be continually staffed during Business Expo hours. Badge trading is not permitted. Any sponsor/exhibitor failing to occupy contracted space is not released of the obligation for full payment of the rental of such space. Setup of sponsor displays is Sunday, March 27, 2011 from 8:00 a.m. until 2:00 p.m. All booths must be set up by 2:00 p.m. on Sunday, March 27, If exhibit space is not occupied one hour prior to show opening, the space is forfeited without refund and the sponsor agrees to be responsible for decorating expenses incurred to make the space presentable. Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 6

8 No booth may be dismantled before 12:30 p.m. on Tuesday, March 29, Exhibit materials not dismantled and removed by 5:00 p.m. on Tuesday, March 29, 2011, will be dismantled and stored by show management and the sponsor agrees to be responsible for payment of charges relating to such labor, handling and storage. The sponsor/exhibitor shall not hold ADP or Maritz Travel liable for any loss, damage, theft or destruction of any sponsor s property; further, the sponsor shall indemnify ADP, Maritz Travel, the Hilton Orlando Bonnet Creek Resort, and the affiliates and subsidiaries of each, and hold them harmless from any complaints, suits or liabilities resulting from negligence of the sponsor in connection with the sponsor s use of its assigned space. Management reserves the right to prohibit and evict sponsors whose presentation is deemed by management to be offensive in any manner. In the event of such prohibition or eviction, management shall not be liable to sponsor for refund of exhibit fees. Sponsors/exhibitors are required to observe all union contracts in effect between ADP, Maritz Travel and the Hilton Orlando Bonnet Creek Resort. Cancellation policy: In the event of cancellations, there will be an administrative charge of 50 percent of the exhibit space fee for all sponsor cancellations received between the time of signing the contract and January 3, No refunds will be given for cancellations received after January 3, All cancellations must be sent in writing to ADP in care of Maritz Travel, via at debbie.dean@maritz.com. Neither ADP, Maritz Travel, nor the Hilton Orlando Bonnet Creek Resort will be held liable for damage or loss of exhibit property resulting from any cause. Any claims for loss, damage, or injury are waived by the sponsor/exhibitor. A New World Awaits at MOTM 2011! If you would like to register for a sponsorship package, or to exhibit, go to to be directed to the Business Expo application page, which opens in mid-november, or fill out the following application and fax to Debbie Dean with Maritz Travel at Sponsor and Exhibitor Information If you need additional information, please contact Debbie Dean at or debbie.dean@maritz.com. Company Logo Please provide your company logo in a high resolution (300 dpi) JPG and vector EPS version (for posting to the website and for use in on-site materials) to debbie.dean@maritz.com. Sponsor/Exhibitor Prospectus Copyright Automatic Data Processing, Inc. Page 7

9 Sponsor/Exhibitor Application Form ATTN: Debbie Dean, Fax Company Name Mailing Address City State Zip Phone Website 2. Name of Primary Contact Mailing Address City State Zip Phone Fax 3. Level of commitment a) Sponsorship: Fee Gold ($25,000) Silver ($20,000) Bronze ($15,000) b) Exhibitor: Fee Premium ($8,000) Standard ($5,500) Additional Opportunities: Fee Sponsorship of Break in the Business Expo (one available) $4,000 Includes signage Sponsorship of Breakfast in the Business Expo (two available) $7,000 Includes signage and promotional item provided by sponsor at each table Sponsorship of Lunch in the Business Expo (one available) $7,000 Includes signage and promotional item provided by sponsor at each table Sponsorship of Conference Notebook (one available) $8,000 Includes company logo on conference notebook in addition to conference logo Sponsor/Exhibitor Application Copyright Automatic Data Processing, Inc.

10 Additional Opportunities: Fee Sponsorship of Cyber Café (one available) $12,000 Includes signage Sponsorship of Hotel Key Cards (one available) $8,000 Includes logo on hotel key cards Sponsorship of Pocket Guide (one available) $5,000 Includes logo on printed pocket guide Total Opportunity Fees $ 4. Method of Payment External Exhibitors/Sponsors by check: Send payments with notation of Sponsor Payment for ADP MOTM 2011 made payable to: Maritz Holdings, Inc Collections Center Drive Chicago, IL Internal ADP Exhibitors/Sponsors by GL Code: 5. Return this signed and completed application form to: Maritz Travel ATTN: Debbie Dean Phone: Fax: Sponsor/Exhibitor Application Copyright Automatic Data Processing, Inc.