Session 2: Your 24/7 Autopilot Lead Generation Machine

Transcription

1 Session 2: Your 24/7 Autopilot Lead Generation Machine

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4 How You ll Use Each Piece Business Card: Thank you letters, Networking Events, 1-1 Meetings, etc. Postcard: House List, Rented List, Joint Ventures Flyer: Local Newspapers, Magazines, Partner Mailings, Windshields, Door Hanger: Local Neighborhoods, Offices, etc. Val-Pak Coupon: Insert into Val-Pak decks, mailings, etc. Each drives traffic to your Lead Capture Page (and Toll-Free Hotline if you have one) AND offers a chance for a Direct Sale

5 Let s Talk About Your Lead Generation Magnet

6 Reasons Why You Need A Lead Generation Magnet It turns suspects into prospects by getting them to raise their hand and indicate interest in the solution you have to offer. It s a safe first step for those who are interested but not yet willing to invest. It differentiates you from your competition by establishing your ACE (Authority, Credibility, and Expertise)

7 Create a Killer Title for Your Lead Generation Magnet You want a catchy, benefit-oriented name that stands out and screams Pay Attention! It MUST relate directly to your prospect's KEY PROBLEM. Brainstorm at least 7-10 different titles here. Let them sit a couple days. Then come back and pick the one you like best.

8 EZ Title Formulas How To The Top 10 Mistakes A Simple Method For How to Solve Once And For All! The Ultimate Guide To The Step-By-Step Formula For The Truth About That Doesn t Want You To Know Insider Secrets About A Simple Technique For The Dirty Little Secret About 7 Secrets Your Competitors Don t Want You To Know About Why Almost Every Expert Is Wrong About The No-Lose Way To How to Quickly and Easily The A-B-C Formula For The Shocking Truth About The Correct Way To An Easy Cure For The The ONLY Type of You Should Ever Use The FOOLPROOF Way To

9 EZ Title Examples How To Hit Every Drive 300 Yards Down the Middle Time and Time Again The Top 10 Mistakes Even SMART People Make When Buying Or Selling a Home A Simple Method For Ending the Pain of Psoriasis FOREVER! The Ultimate Guide To Crafting a Pennies on the Dollar Deal with IRS The Step-By-Step Formula For Ridding Your Lawn of Pesky Moles Once and For All Insider Secrets About Debt Relief the Credit Card Giants Don t Want You to Know Why Almost Every Expert Is Wrong About Child Custody Laws and How You Can Fight Back

10 IMPORTANT When filling out the LeadGen Templates, precisely explain how to get your LeadGen Magnet. Give specific and clear instructions, for example: Go to to get your Free CD and Report. Fill Out the Form Below and Press The SUBMIT Button. Call our Toll-Free Recorded Hotline at Don t leave any room for guesswork or confusion.

11 LeadGen Templates ALL the Templates have been designed to work together... components are plug and play. Text you write and use in ONE template gets re-used in OTHER templates saving you time and hassle. Every template follows a specific formula you only need to fill in the blanks.

12 Business Card Template

13 Business Card Template Insert a Picture Of Yourself People Want to Deal With Friends & Folks They Know Celebrity Photos Are Everywhere and You want to Achieve Celebrity in Your Niche Show Some PERSONALITY

14 Business Card Template I GUARANTEE to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION]

15 Business Card Template I GUARANTEE to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] Example: I GUARANTEE to Enable You To Consistently Hit Your Drives Long & Straight, so YOU Can Finally Step Up to Tee and KNOW You ll Be Bombing it Down the Middle WAY Past Your Friends.

16 Business Card Template I GUARANTEE to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] Example: I GUARANTEE to End All Your IRS Troubles So You Can Finally Sleep Easy At Night, Knowing That Your Financial Future is Sunny and Bright.

17 Business Card Template I GUARANTEE to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] NOTE it s OK to change things slightly Example: I GUARANTEE to Put More Money In Your Pocket Whenever You Buy Or Sell a Home Call TODAY!

18 Business Card Template [Hot Lead Generation Title]!

19 Business Card Template [Hot Lead Generation Title]! Examples: The Ultimate Guide to Saving Money On Taxes Without Risk, Worry, or Fear Guaranteed!

20 Business Card Template [Hot Lead Generation Title]! Examples: The Top 10 Mistakes Even SMART People Make When Buying Or Selling a Home

21 Business Card Template [Hot Lead Generation Title]! Examples: 7 Secrets Your Golf Buddies Don t Want You To Know About Consistently BOMBING Your Tee Shots with Air Strike Accuracy!

22 Business Card Template If You re [TARGET PROSPECT], Don t Try to [SOLVE KEY PROBLEM] Before Reviewing this Critical Information!

23 Business Card Template If You re [TARGET PROSPECT], Don t Try to [SOLVE KEY PROBLEM] Before Reviewing this Critical Information! Example: If You re a Right Handed Golfer over 50, Don t Try Costly Lessons or Expensive New Clubs Before Reviewing this Critical Information.

24 Business Card Template If You re [TARGET PROSPECT], Don t Try to [SOLVE KEY PROBLEM] Before Reviewing this Critical Information! Example: If You re Looking to Buy/Sell Real Estate, You NEED this Critical Information It Could Literally Save You $1000s.

25 Business Card Template Tell them how to get the LeadGen Magnet:

26 Business Card Template Tell them how to get the LeadGen Magnet: Go to: or Call This 24 Hour Recorded Hotline at NOW. Tip: the Landing Page URL should correspond to your Lead Gen Title:

27 Business Card Template EXAMPLE 1

28 Business Card Template EXAMPLE 2

29 Postcard Template

30 Postcard Template "Would You Like to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION]?

31 Postcard Template "Would You Like to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION]? Example: Would You Like to Consistently Hit Your Drives Long & Straight, so YOU Can Finally Step Up to Tee and KNOW You ll Be Bombing it Down the Middle WAY Past Your Friends?

32 Postcard Template "Would You Like to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION]? Example: Would You Like to End All Your IRS Troubles So You Can Finally Sleep Easy At Night, Knowing That Your Financial Future is Sunny and Bright?

33 Postcard Template "Would You Like to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION]? Example: "Would You Like to Keep More Money in Your Pocket When Buying or Selling Your Next Home?

34 Postcard Template "How to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] GUARANTEED!"

35 Postcard Template "How to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] GUARANTEED!" Example: How To Consistently Hit Your Drives Long & Straight, so YOU Can Finally Step Up to the Tee and KNOW You ll Be Bombing it Down the Middle WAY Past Your Friends GUARANTEED!

36 Postcard Template "How to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] GUARANTEED!" Example: How to End All Your IRS Troubles So You Can Finally Sleep Easy At Night, Knowing That Your Financial Future is Sunny and Bright GUARANTEED!

37 Postcard Template "How to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] GUARANTEED!" Example: How to Make CERTAIN You Will Save Big Money the Next Time You Buy or Sell Your Home GUARANTEED!

38 Postcard Template If you're ready to finally [SOLVE KEY PROBLEM], then I have some very good news

39 Postcard Template If you're ready to finally [SOLVE KEY PROBLEM], then I have some very good news Example: If you re ready to consistently hit tee shots long and straight down the middle of the fairway, then I have some very good news

40 Postcard Template If you're ready to finally [SOLVE KEY PROBLEM], then I have some very good news Example: If you re ready to finally end all your IRS troubles with back taxes, then I have some very good news

41 Postcard Template If you're ready to finally [SOLVE KEY PROBLEM], then I have some very good news Example: If you're ready to escape the nightmare scenario of losing BIG MONEY the next time you buy or sell a home, then I have some very good news

42 Postcard Template My FREE Report and CD [HOT LEADGEN TITLE] - reveal exactly how you can experience [ULTIMATE TRANSFORMATION] and overcome [CHALLENGE 1], [CHALLENGE 2], and even [CHALLENGE 3].

43 Postcard Template My FREE Report and CD [HOT LEADGEN TITLE] - reveal exactly how you can experience [ULTIMATE TRANSFORMATION] and overcome [CHALLENGE 1], [CHALLENGE 2], and even [CHALLENGE 3]. Example: My FREE Report and CD - 7 Secrets Your Golf Buddies Don t Want You To Know About Consistently BOMBING Your Tee Shots with Air Strike Accuracy! reveal exactly how you can step up to any tee and BOMB it down the middle WAY past your friends and overcome unwanted slices, topped shots, and even trash talking from the peanut gallery!

44 Postcard Template My FREE Report and CD [HOT LEADGEN TITLE] - reveal exactly how you can experience [ULTIMATE TRANSFORMATION] and overcome [CHALLENGE 1], [CHALLENGE 2], and even [CHALLENGE 3]. Example: My FREE Report and companion audio CD reveal the typical blunders even smart people make in a real estate transaction including closing costs, agent fees, and inspection nightmares enabling YOU to keep more money in your pocket.

45 Postcard Template Insert a Picture Of Your Lead Gen CD and Report Having a picture makes it more real and valuable. Establishes credibility in your offer by showing there s something PHYSICAL to the offer.

46 Postcard Template Ready to Buy Now? Call XXX-XXX-XXXX To [TAKE ACTION] TODAY!

47 Postcard Template Ready to Buy Now? Call XXX-XXX-XXXX To [TAKE ACTION] TODAY! Examples: Ready to Buy or Sell Property Now? Call To Set Up An Appointment With One of Our Real Estate Professionals TODAY! Ready to Slam It Past Your Friends Now? Call To Schedule a Lesson TODAY!

48 Post Card Template EXAMPLE 1

49 Post Card Template EXAMPLE 2

50 Flyer Template

51 Flyer Template Perfect for use in multiple media as a flyer, ad, on windshields, insert in local newspapers, etc. Plug and Play copy from Postcard Template and other already completed templates and work you ve done. Only a few minor tweaks Required to fill this out.

52 Flyer Template PreHead, Headline take from Postcard. Intro Paragraphs take from Postcard. How to Get LeadGen Magnet take from Postcard. Ready Now take from Postcard

53 Flyer Template Bullet Points are based on the [KEY CHALLENGES] you developed earlier. Here s an easy formula for how to write them: How to overcome [KEY CHALLENGE 1] Secrets to making [KEY CHALLENGE 2] a non-issue forever. The EASY way to make [KEY CHALLENGE 3] vanish like a puff of smoke And much, much more besides!

54 Flyer Template Bullet Points Example: How to overcome unwanted slices that cause even long drives to go off into the weeds. Secrets to making topped shots a non-issue forever and never screw up your score again! The EASY way to make costly mental errors and negative thoughts vanish like a puff of smoke! And much, much more besides!

55 Flyer Template Just one of these ideas put to good use could dramatically, positively [BENEFIT TO TARGET CUSTOMER]

56 Flyer Template Just one of these ideas put to good use could dramatically, positively [BENEFIT TO TARGET CUSTOMER] Example: Just one of these ideas put to good use could dramatically increase the number of greens you hit in regulation meaning fewer bogeys and more pars and birdies on your scorecard!

57 Flyer EXAMPLE 1

58 Flyer EXAMPLE 2

59 Door Hanger Template Place on doors in local neighborhoods, offices, etc. Just Plug and Play copy directly from UMM Flyer Template. Formatted to right size with cutout indicated.

60 Door Hanger EXAMPLE

61 Val-Pak Template Use with Val-Pak coupon decks, or simply provide as a coupon with other media. Again, just Plug and Play copy directly from UMM Flyer Template. 2-Sided and Formatted to right size.

62 Val-Pak EXAMPLE

63 These FIVE templates give you literally dozens (if not 100s) of ways to get your Lead Generation Magnet before your Target Market. Make sure you USE THEM!

64 Next Time: Building Your Conversion Engine