Custom Research & Licensing

Transcription

1 Custom Research & Licensing

2 Capture key moments consumers experience every day The only mobile fragrance & aroma evaluation system in the world

3 : Portable Olfactive Device Better Insights Authenticity, Consistency, Eliminates Bias, Protects IP Faster Accelerated Speed for Rapid Results Lower Cost Reduces scope of costs, timelines and product requirements

4 The Technology Engineered with a specialized Air Handling System (HVAC) to simulate authentic and consistent fragrance & aroma moments that consumers experience every day, without cross-contamination or bias. Aroma Fine & Body Care Air Trail Air Ambiance Effects Warm sudsy bloom effects Performance Studies: Malodor Control Longevity

5 Unique National Research Network authentic and consistent in-use experiences rapid ease of engagement geographic & demographic diversity QRS-Tragon CLT qpod sites: CA, TX, IL, NJ sensory & consumer; Quant & Qual up to 6 products tablet surveys

6 Deborah Wright VP, Fragrance Innovation (p)

7 Addendum

8 Capture key moments consumers experience every day Fragrance Trail / Silage Fine Fragrance Body Sprays Simulated & Substrate Diffusion Hair Care Hair Styling Deo-Antiperspirant Lotions Air Care: Electrical, Room Temperature & Burning Candles Hair Tile Wood Glass Paper Bloom out of water Body Wash Bar Soap Shampoo Fabric Softener Detergent Dish Detergent All Purpose Cleaners Shower Washing Machine Sink Bucket Malodor Control Ingredients Bases Compounds Products Isolating Aroma from the Taste Experience

9 Business Challenges If Testing Today From Bottle On Blotter In Air Out of Water In-Use / HUT Then Point of Purchase moments of truth only: no in-use evaluation Not truly Authentic to key moments of truth: no air/ trail, shower/bath/laundry bloom, or skin effects Inconsistent Protocols & dosing, confusion from other scents in the air, contamination of facility for duration of evaluation, consumer test, and beyond Cost, Time & Consumer inefficiencies: need to over place, higher incentive, more product and field time required than a CLT If you don t like the smell or aroma, why wear on skin? wash with it? put it in your home? ingest it?

10 Quality Results Authenticity The technology captures the fragrance & aroma character with quality inuse air effects or in-use like warm sudsy bloom not seen previously without an in-use evaluation and cross-contamination. Consistency All consumers smell the same experience, due to technology s engineering and consistent protocols providing reliable results across all test locations. Also no potential differences from human application errors. Simple scent refreshment schedule permits all to experience the identical moment of truth. Use of electronic tablets for data entry provides better design consumers easily engage naturally with the qpod throughout their assessment. Tablets can also valued for media assessments. Eliminates Bias The Technology eliminates cross-contamination for an unbiased clean test. Measured Fragrance dose is applied within the interior chamber and intellectual property protected (eliminating visual color and dosage bias.) Safety, Speed & Savings The Technology eliminates product contact with skin, permitting the evaluation of formulations not currently safety approved. Faster turnaround and fewer resources needed than arm tests.

11 Leasing & Licensing Opportunities Research & Product Development Fragrance & Aroma Creation Sensory & Consumer Insight & Marketing Performance Testing Malodor Bloom Longevity QC/Stability Claims substantiation Evaluation & Development Fragrance & Flavor Reformulation Ingredient replacement Product or Cost optimization Tragon QDA & qpod Descriptive Testing Fragrance & Aroma Consumer Screening Benchmarking Fragrance & Flavor Promotion & Training