MARKETING P L A N N E R

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1 MAKE YOUR PLAN FOR 2018! A B i - m o n t h l y P u b l i c a t i o n o f t h e I n t e r n a t i o n a l C o n c re t e R e p a i r I n s t i t u t e WHERE THE PROFESSIONALS CONTRACTORS ENGINEERS SUPPLIERS GO TO FIND THE LATEST INDUSTRY NEWS PROJECT PROFILES NEW PRODUCTS TO HELP THEM DO BETTER REPAIR 2018 MARKETING P L A N N E R

2 MAKE THE MOST OF YOUR ADVERTISING DOLLAR The Concrete Repair Bulletin, the bimonthly magazine of the International Concrete Repair Institute (ICRI), reaches 15,000 concrete repair specialists worldwide. Our readers request our magazine to stay on the cutting edge of the restoration and repair industry and the best products and services available. And you won t find a better return on your investment in any other publication. ICRI members automatically receive a 25% discount on all advertising rates! It pays for your membership in less than a year. By advertising in the magazine, you bring your company name and its products and services to each and every one of our readers. That s 15,000 potential customers! Plus, we have several additional ways you can use the CRB to reach the right people in the industry with your message. BECOME AN AUTHOR Have you worked on a major project recently or compiled data for a case study that you would like to share with our readers? Do you have an article or an idea that matches any of our upcoming themes? Reinforcing your advertising campaign with a noncommercial technical article enables you to show your technical expertise to our readers. A FEW EXTRAS FOR OUR ADVERTISERS GET NOTICED Do you have a brand new product or service that you believe to be of interest to professionals in the industry? Do you have news of recent staff promotions or additions? Our New Products and People on the Move sections are the perfect vehicles to complement your advertising plans. In addition to our worldwide readership, ICRI continually markets the magazine to additional groups and at major events. This year, the magazine will be made available at several important events in the construction industry: the ICRI 2018 Spring and Fall Conventions and World of Concrete See page 4 of the 2018 Marketing Planner for more ICRI Marketing opportunities. CONCRETE REPAIR BULLETIN 2018 EDITORIAL CALENDAR NOVEMBER/ DECEMBER MARCH/ APRIL MAY/ JUNE JULY/ AUGUST Repair in New Construction Docks, Locks and Canals Health and Safety in Concrete Repair Sustainability and Re-purposing Seismic Solutions ICRI Project Awards EDITORIAL MATERIAL CLOSE November 1, 2017 January 2, 2018 March 1, 2018 May 1, 2018 July 2, 2018 September 4, 2018 AD ORDER CLOSE November 30, 2017 January 31, 2018 March 30, 2018 May 31, 2018 July 31, 2018 September 28, 2018 AD MATERIAL CLOSE December 5, 2017 February 5, 2018 April 5, 2018 June 5, 2018 August 6, 2018 October 5, 2018 THEMES FOR MORE INFORMATION ADVERTISING AND ICRI MARKETING OPPORTUNITIES Blake Finger, Advertising and Sales Coordinator: ; blakef@icri.org 1000 Westgate Drive, Suite 252 St. Paul, MN ARTICLES AND PRESS RELEASES Sue Peterson, Communications Director: suep@icri.org CRB DESIGN AND PRODUCTION Sue Peterson, Communications Director: suep@icri.org 2 SEPTEMBER/ OCTOBER JANUARY/ FEBRUARY

3 CONCRETE REPAIR BULLETIN 2018 ADVERTISING RATES Commit to placing ads in all six issues for 2018 and receive additional discounts! Ad size can change by issue. BLACK AND WHITE RATES FULL-COLOR RATES AD SIZE Single 3X 6X Single 3X 6X Inside front cover $4340 $4240 $4120 $5450 $5350 $5160 Inside back cover $4160 $4080 $3970 $5230 $5130 $4990 Outside back cover $4730 $4660 $4440 $5950 $5830 $5620 Full page 2/3 vertical 2/3 horizontal Two-page spread N/A N/A N/A $9970 $9690 $9400 Full page $3840 $3720 $3590 $4780 $4670 $4520 2/3 page vertical/horizontal $2780 $2690 $2620 $3460 $3400 $3330 1/2 page island $2430 $2350 $2270 $2920 $2810 $2710 1/2 page vertical/horizontal $2250 $2130 $2030 $2660 $2550 $2420 1/2 island 1/2 vertical 1/2 horizontal 1/3 page vertical/square/horizontal $1590 $1470 $1400 $1910 $1780 $1680 1/3 vertical 1/3 square 1/3 horizontal 1/4 page vertical $1330 $1270 $1210 $1570 $1520 $1470 1/6 page vertical/horizontal $960 $890 $860 $1150 $1110 $1060 1/8 page horizontal N/A N/A N/A $820 $800 $730 Market Place $530 $505 $480 N/A N/A N/A 1/4 vertical 1/6 vertical 1/6 horizontal 1/8 horizontal or Market Place DISCOUNTS CLASSIFIEDS File TRANSFERS ICRI Members 25% (insertion rate) Supporting Members 10% (insertion rate after member discount) Agency 15% (gross) $50/column inch Files too large to ? We have a file upload site available for sending ad files up to 30MB. MECAHNICAL SPECIFICATIONS TRIM SIZE: IN. X IN. KEEP LIVE MATTER AT LEAST 0.5 IN. FROM TRIM. CROP/REGISTRATION MARKS: Only full page ad files need crop marks. All other ad files should be be cropped to size indicated, no marks. SPACE UNIT WIDTH x HEIGHT (INCHES) Full page (no bleeds) 7 x 10 Full page with bleed x (includes.25 inch bleed) 2/3 vertical/horizontal (v) x (h) 7 x /2 island x /2 vertical/horizontal (v) x (h) 7 x /3 vertical/horizontal (v) x (h) 7 x /3 square x /4 vertical x /6 vertical/horizontal (v) x (h) x /8 horizontal (color) x 2.25 Market Place (b/w) x 2.25 DIGITAL DATA PLATFORM: All files are converted to MAC FORMAT for printing. PREFERRED FILE FORMAT: PDF files saved at 300 DPI, PRESS- RESOLUTION. Files not to exceed 30MB MEDIA ACCEPTED: ICRI Website upload - file size cannot exceed 30MB. Do not use any compression scheme on the graphics (jpeg, lzw). IMAGES: Color images should be saved in CMYK format. Convert all spot colors to CMYK. Please supply all placed images. DO NOT EMBED IMAGES IN THE FILE. Do not trap files. If necessary, this will be done by our printer. ALL FONTS MUST BE CONVERTED TO OUTLINES. IF CONVERTING TO OUTLINES IS NOT POSSIBLE. MAC FONTS PREFERRED, ALL PC FONTS USED MUST BE SUPPLIED. PLEASE NOTE: AD FILES NOT CONFORMING TO THESE STANDARDS MUST BE SUBMITTED AHEAD OF TIME, AS EXTRA TIME WILL BE NEEDED TO CORRECT SUCH NONCONFORMING ADS. 3

4 OTHER ICRI MARKETING OPPORTUNITIES Go to for more information on the following opportunities. Website Advertising Place your company one click away from the concrete repair industry s most active and comprehensive resource website, With over 11,500 visitors a month and growing, your ad will appear throughout ICRI s website, delivering your message to qualified industry buyers in the United States, Canada, India, China, Mexico and more. Ad Placement & Frequency: Your ad will be featured on all website pages with a right rail throughout the ICRI website. Your ad will run for one (1) quarter. Quarters begin January 1, April 1, July 1, and October 1. Your ad will be linked to the URL of your choice. Space is limited. 300 x 120 px 300 x 120 px Online Buyers Guide The International Concrete Repair Institute (ICRI) is pleased to offer a Buyer s Guide that focuses on sharing the contact information of vendors and companies associated with ICRI. The Buyer s Guide will be available electronically as a static webpage for the calendar year on the ICRI website. All current ICRI Supporting Members will automatically receive a complimentary Basic Listing in the Buyers Guide. Basic listings can be upgraded to a premium or platinum listing for increased visibility, Enhancing drawing attention to your organization. Listing Options Platinum listing Premium and Basic listings plus Business card ad at top of one category listing (250w x 100h px) Premium listing Basic listing plus Company description (50 word) Logo with hyperlink to company website Basic listing Company name Address City, State, Zip Phone number Company contact Company contact Company website URL Complimentary for ICRI Supporting Members Convention Exhibit and Sponsor Opportunities Bring your products and services to the decision makers of the concrete repair industry. ICRI Members have the unique opportunity to showcase products and services at an exclusive exhibit area at both our Spring and Fall Conventions. ICRI Project Awards Be sure to keep track of your finest achievements. The ICRI Project Awards program recognizes the top concrete repair projects of the year. Winners are recognized at the Annual ICRI Awards Banquet at the ICRI Fall Convention and in the November/December issue of the Concrete Repair Bulletin. 4

5 CONCRETE REPAIR BULLETIN Insertion Order Form 2018 Advertiser Information (please complete all fields and print clearly) q ICRI Member q ICRI Mon-Member First/Last Name: Title: Organization: Address: City: State/Province: Postal Code: Country: Phone: Fax: Agency Information (please complete all fields and print clearly) First/Last Name: Title: Organization: Address: City: State/Province: Postal Code: Country: Phone: Fax: Issue Theme Ad Close Material Close q January/February Repair in New Construction 11/30/ /5/2017 q March/April Docks, Locks and Canals 1/31/2018 2/5/2018 q May/June Health and Safety in Concrete Repair 3/30/2018 4/5/2018 q July/August Sustainability and Re-purposing 5/31/2018 6/5/2018 q September/October Seismic Solutions 7/31/2018 8/6/2018 q November/December ICRI Project Awards 9/28/ /5/2018 q I commit to placing ads in all six issues to save 5% off of the 2016 rates. Ad size can change by issue. Ad Size q Inside Front Cover q Full Page q 1/2 Vertical q 1/3 Square q 1/8 Horizontal q Inside Back Cover q 2/3 Vertical q 1/2 Horizontal q 1/4 Vertical q Market Place q Outside Back Cover q 2/3 Horizontal q 1/3 Vertical q 1/6 Vertical q Classified q Two-Page Spread q 1/2 Island q 1/3 Horizontal q 1/6 Horizontal Please reserve space in the issue(s) indicated on behalf of the advertiser listed above. No cancellations after space closing allowed. Neither ICRI nor the publishers will be held responsible for statements made in advertisements. The advertiser shall indemnify and hold ICRI harmless from liability of any kind arising from such claims, including attorney s fees and all other costs of litigation. By submission of copy, the advertiser certifies that consent has been obtained for use of photographs, endorsements or copyrighted materials. ICRI reserves the right to refuse any advertisement determined to be inappropriate or conflicting with the interests of ICRI. INTERNATIONAL CONCRETE REPAIR INSTITUTE 1000 Westgate Drive, Suite 252 St. Paul, Minnesota USA PHONE: FAX: info@icri.org WEB: 5

6 CONCRETE REPAIR BULLETIN Insertion Order Form 2018 Color q Black and White q 4-Color Process Ad Information q Ad Provided q Ad to Follow by: / / q Use ad from previous issue. Issue date: q Changes/Special Instructions (please include on separate page) Billing Information q Space Rate q Member Discount - 25% q Supporting Member Discount - 10% q Agency Discount - 15% Payment Information Amount Enclosed $ The ICRI requires full payment for registration fees by check or credit card. All credit card fields are required. Method of Payment: q Check enclosed, payable to ICRI q VISA q MasterCard q American Express MAIL OR FAX THIS COMPLETED FORM + PAYMENT TO: ICRI 1000 Westgate Drive, Suite 252 St. Paul, Minnesota USA FAX: PLEASE DO NOT FORMS WITH CREDIT CARD INFORMATION. Card Number Exp. Date Security Code Cardholder Name (print) Cardholder Phone Billing Address: City: State/Province: Postal Code: Country: Cardholder Signature Please reserve space in the issue(s) indicated on behalf of the advertiser listed above. No cancellations after space closing allowed. Neither ICRI nor the publishers will be held responsible for statements made in advertisements. The advertiser shall indemnify and hold ICRI harmless from liability of any kind arising from such claims, including attorney s fees and all other costs of litigation. By submission of copy, the advertiser certifies that consent has been obtained for use of photographs, endorsements or copyrighted materials. ICRI reserves the right to refuse any advertisement determined to be inappropriate or conflicting with the interests of ICRI. initials date CK/CC amt. paid bal. due (For office use only) fin. comm. 6 INTERNATIONAL CONCRETE REPAIR INSTITUTE 1000 Westgate Drive, Suite 252 St. Paul, Minnesota USA PHONE: FAX: info@icri.org WEB: