Retail Insights in Emerging Markets. An Ipsos Singapore Lunch Talk Thursday August 28, :00 PM to 2:00 PM

Transcription

1 Retail Insights in Emerging Markets An Ipsos Singapore Lunch Talk Thursday August 28, :00 PM to 2:00 PM

2 Future of E-Retail Ipsos UU Singapore 2

3 REAL RISE OF E-COMMERCE IN ASIA PACIFIC! In 2014, for the first time, consumers in Asia-Pacific will spend more on ecommerce purchases than those in North America, making it the largest regional ecommerce market in the world. E-Commerce is here to stay and it will change the way people shop Source: Add your source in here 3

4 FAST PACED CHANGES IN THE TECHNOLOGY LANDSCAPE Many factors are playing a big role in changes one sees in Asia Pacific! Half a billion consumers in China Micro targeting Data Analytics Growing at 40% per annum in India Flipkat and Amazon are investing in billions Source: 4

5 IMPACTING TRENDS IN RETAIL- LEADING TO CONVERGENCE Localised Geo Targeting. Impulse Personalisation and Experiential Mass Personal Technology in store and online Digital Assistant Omni Channel Breaking Entry Barriers Social Commerce. Social Retail Awareness Consideration Intent/ Interaction Intent/ Purchase Purchase Source:

6 LOCALISED GEO TARGETTING Localised Geo Targeting. Impulse Personalisation and Experiential Mass Personal Technology in store and online Digital Assistant Omni Channel Breaking Entry Barriers Social Commerce. Social Retail 6

7 online shopping offline shopping GOOGLE Now Digital assistant Targeted Deals based on Location: Notified when near products previously researched online

8 online shopping offline shopping APPLE S ibeacon Targeted Deals based on Location: Helping Brick and Motor Retailers send personalized mobile offers.

9 BeautySpotter Image-sharing app connects members with local hair and beauty salons ; Up-to-Date on Hair Trends

10 PERSONALISATION AND EXPERIENTIAL Localised Geo Targeting. Impulse Personalisation and Experiential Mass Personal Technology in store and online Digital Assistant Omni Channel Breaking Entry Barriers Social Commerce. Social Retail 10

11 Uniqlo Mobile app (UTme )allows users to design and order personalized t-shirts

12 Sephora Consumer s creating own perfumes based on their tastes and preferences

13 TECHNOLOGY IN STORE AND ONLINE Localised Geo Targeting. Impulse Personalisation and Experiential Mass Personal Technology in store and online Digital Assistant Omni Channel Breaking Entry Barriers Social Commerce. Social Retail 14

14 Smart Cart Smartphone App allows creating grocery shopping list with up-to-date information on the products

15 HH Global Augmented Reality an AR mirror which allows the customer to see their new potential hair colour before purchasing.

16 IBM Augmented Reality Users are able to select for e.g. gluten free foods or know the nutrition information.

17 OMNI CHANNEL Localised Geo Targeting. Personalisation and Experiential Technology in store and online Omni Channel Social Commerce. Mass Breaking Entry Impulse Digital Assistant Social Retail Personal Barriers 20

18 MOLPay Cash Payment Service for E-Tail Grocery chain accepts cash payment for e-tail purchases

19 Q Store Trial QR-Shopping Space Purchase products via NFC capable and QR code stickers

20 Coke2Home E-Commerce Website Coca-Cola pilots online delivery service across India

21 MAGIC BOX Gift-giving vending machine powered by social media (WeChat)

22 SOCIAL COMMERCE Localised Geo Targeting. Impulse Personalisation and Experiential Mass Personal Technology in store and online Digital Assistant Omni Channel Breaking Entry Barriers Social Commerce. Social Retail 25

23 ICICI BANK Bank facilitates money transfers /book movie tickets via Facebook

24 WeChat Support for any brands to allow customers to purchase items or services inside the app in-store and online

25 Fopping E-tailer offers discounts based on strength of consumer s social network

26 FOR CONSUMERS, ESPECIALLY THE DIGITAL NATIVES IT IS THE NEW NORMAL There is increasing integration between online and brick and mortar- Omni Channel 1 2 Consumers will expect personalisation and experiential shopping even when online Consumers will expect instant gratification and analytics will help us in a big way 3 4 Social commerce is here to stay and it will grow, brands should consider them as a retail channel as well 29

27 THIS IS JUST A PREVIEW Trends by Segments Trends by Category Trends by Regions Innovation Workshops 30

28 Get insights daily follow us! THANK Search ipsossg Search ipsos-singapore Search ipsos_singapore 31