What is Appy Hour UK. Your customers are already having a good time, encourage them to have an even better time by adding in some more fun.

Transcription

1 Appy Hour UK

2 What is Appy Hour UK Appy Hour UK is the NEW community to connect pubs, bars, nightclubs and many more establishments to their existing customer base and attract new customers. Your customers are already having a good time, encourage them to have an even better time by adding in some more fun.

3 About Appy Hour UK Appy Hour UK has been created and is powered by, YellowFish Solutions Limited. Created in 2013, with all of the media attention on the struggling pub, bar and nightclub trade, Appy Hour UK wants to give the customer that extra incentive to get them back out to the UK s establishments. Going out for a drink is a great tradition in the UK We are simply trying to help keep that tradition alive. Based on a very simple spin in a phone app, the customer and establishment both gain a win win situation

4 Establishments Customers Increased footfall Data collection Improved social media presence Off peak sales driver Increased customer satisfaction Incremental sales Chance to win Improved establishment relationship Social media interaction Added fun A clear reference of establishments

5 The Benefits Social Media Tweet directly from the app tagging your establishment Post to facebook directly from the app Your twitter & facebook accounts linked directly from the app Competitions to follow your establishment Free advertising from users tweets Ability to run incentives to tweet or facebook pictures in your establishment

6 The Benefits Customer Relations Give your customers an extra incentive to come to your establishment Add a new fun element to just ordering a round of drinks Gain your customers data to be used for marketing/customer retention Attract new customers Make your establishment easy to find through a touch of a screen in the app

7 Additional Benefits Appy Hour UK will feature an establishment regularly on it s website with a link to this directly from the app Featured establishments will be tweeted & facebooked by Appy Hour UK A great way to get more coverage for your establishment Appy Hour UK will run competitions regularly to give the customer even more You can run a competition through Appy Hour UK giving you more exposure and potentially more social media coverage As well as establishments running competitions, Appy Hour UK will team up with all sized businesses, locally and nationally, to attract customers to use the app and win even more

8 The App Initially available on iphones running ios 6 and above (can be run on iphone 3GS, 4, 4S, 5, ipod Touch and even ipads) Native app, meaning no internet connection required when spinning (suitable for establishments with poor signal coverage as well as good) Recognisable logo and branding FREE to download

9 The App Easy to follow instructions Social media throughout Favourite establishments Alerts when your Appy Hours are about to start for your favourite establishments (feature coming soon) Easy to find establishments News and features within the app

10 The App Find your establishment in the palm of the customers hand Get directly to your establishment page from the map Ability to find establishments by town/city Categorise your establishment by type Don t lead your customer to a nightclub when they want a bar

11 The App You decide when your Appy Hours will be You limit the number of spins per Appy Hour Information about your establishment in the palm of your customers hands Links to your establishment s website, twitter and facebook (if applicable) Your logo integrated into the app

12 The App Constant rule reminders so it is fair for everyone Customisable rules, so you can add, for example, a minimum spend before spinning Simple and clear buttons to proceed through the app

13 The App Tamperproof spin Fun spin for the customer to win Selectable spin options Individual spin options per Appy Hour You create the odds Customised spin options (subject to images)

14 The Spin The spin is the driver for the customer During an Appy Hour the customer gets to spin (as many times as you allow) to win something for free after ordering their drinks The customer may win nothing, but you have given them the chance No way to fix the result

15 The App When winning, customers get a great feeling Time and date on screen to show barperson Less info than checking a voucher Social media links to share their results

16 The App Complete spin history of the device User is encouraged to sign up to use the app Data collection for you* *Apple prevents enforcing sign up, but everything possible is done to get the user to sign up Device locked to each Appy Hour, stopping users constantly signing up with different details Appy Hour locked to the device, meaning no user security flaws

17 How Much Does It Cost? NOTHING! Absolutely nothing! We make our money from a 3 second advert at the start of the app (before they have reached any establishment) so it is completely free to use for you.

18 And What Else? As well as everything mentioned At the end of every month, you will receive that month s customer data to use for marketing purposes only Upon signing up, you will receive promotional material such as posters to place in your establishment to show you are part of the Appy Hour UK community Access to Appy Hour UK support via and telephone

19 How To Sign Up Drop us an to Call us on Visit the website on To see our full presentation in more detail, please CLICK HERE To see the consumer journey presentation, please CLICK HERE