Optimizing Your Facebook Fan Page for Profits

Transcription

1 Optimizing Your Facebook Fan Page for Profits Presented by Mari Smith 2010 WhitePaperSource Publishing Do NOT distribute

2 Get Ready! What we ll cover Facebook marketing an overview Using your Profile for business and/or personal? Privacy issues Groups vs. Fan pages which is best? Building a compelling Fan Page Optimizing your Fan Page [Next session: Facebook Engagement: Advanced Strategies for Building a Loyal Fan Base] 2010 WhitePaperSource Publishing Do NOT distribute Page 2

3 Poll question What is your primary objective in building a presence on Facebook? Create an "outpost" for our fans to connect with us. Build our list. Increase product sales. Improve customer service. Raise brand awareness. Crowdsource new products. Other.

4 Why market on Facebook? #1 social network in the world ~500 million active users (logged on during past 30 days) Half logon daily Average session time = 55 minutes Global reach: 70% = outside United States 68% of US Facebook users more likely to buy on a positive Facebook friend referral [emarketer Morpace] 2010 WhitePaperSource Publishing Do NOT distribute Page 4

5 Why market on Facebook? Eyeballs are monetizable 2010 WhitePaperSource Publishing Do NOT distribute Page 5

6 Your Facebook Profile for business? Primary reason to use for professional networking: NEWS FEED: 2010 WhitePaperSource Publishing Do NOT distribute Page 6

7 Facebook Privacy Edit settings Use Friend Lists Unfriend/block as appropriate Hide year of birth Don t reveal home address Change your password regularly & don t share See 10 Ways To Stay Safe on Facebook: WhitePaperSource Publishing Do NOT distribute Page 7

8 Group vs. Fan Page? Groups: Unlimited members; can t message past 5,000 Can t add custom content Not indexed on Google Pages: Unlimited members; can message all or targeted Can add custom content Fully indexed on Google 2010 WhitePaperSource Publishing Do NOT distribute Page 8

9 New Community Pages Favorite cause or topic Activities and interests Auto-connected to Pages Best collection of shared knowledge Content from Wikipedia Maintained like a wiki 2010 WhitePaperSource Publishing Do NOT distribute Page 9

10 New Community Pages 2010 WhitePaperSource Publishing Do NOT distribute Page 10

11 Official Page vs. Community? WhitePaperSource Publishing Do NOT distribute Page 11

12 Let s build Facebook Pages! What you need to know in advance: Select the originating Admin with extreme care Facebook s TOS One personal profile *OR* one Business Account Add at least one more Admin Discuss the category, content and design ahead of time 2010 WhitePaperSource Publishing Do NOT distribute Page 12

13 Begin with a checklist Target Market Objective Strategies to implement Technologies Track & Measure results 2010 WhitePaperSource Publishing Do NOT distribute Page 13

14 Getting set up Categories what you need to know Choosing a title Should you have a tagline? 2010 WhitePaperSource Publishing Do NOT distribute Page 14

15 Design your fan page picture 180px by 540px Can select thumbnail Could rotate 2010 WhitePaperSource Publishing Do NOT distribute Page 15

16 Add company details Info tab About us (mini bio) 2010 WhitePaperSource Publishing Do NOT distribute Page 16

17 Import your blog Networked Blogs app 2010 WhitePaperSource Publishing Do NOT distribute Page 17

18 Add custom content Welcome tab 2010 WhitePaperSource Publishing Do NOT distribute Page 18

19 Video message Primary purpose = click the Like button (become a fan) Compelling, short, interesting Explain benefits of WHY a visitor would want to join the fan page 2010 WhitePaperSource Publishing Do NOT distribute Page 19

20 Video examples /stevespangler /johnassarafpage 2010 WhitePaperSource Publishing Do NOT distribute Page 20

21 Add custom content Storefront 2010 WhitePaperSource Publishing Do NOT distribute Page 21

22 Add custom content Menu 2010 WhitePaperSource Publishing Do NOT distribute Page 22

23 Add custom content Live tweets, blog posts, Flickr photos 2010 WhitePaperSource Publishing Do NOT distribute Page 23

24 Fan only content 2010 WhitePaperSource Publishing Do NOT distribute Page 24

25 Interactive content facebook.com/aliceinwonderland 2010 WhitePaperSource Publishing Do NOT distribute Page 25

26 Add an opt-in box 1. FBML app 2. Copy and paste code 2010 WhitePaperSource Publishing Do NOT distribute Page 26

27 Adjust the settings Default Landing Tab for non-fans Filter should be page + fans Allow fans to post content 2010 WhitePaperSource Publishing Do NOT distribute Page 27

28 Start discussion topics 2010 WhitePaperSource Publishing Do NOT distribute Page 28

29 Promote your other networks Twitter LinkedIn YouTube Your blog 2010 WhitePaperSource Publishing Do NOT distribute Page 29

30 Advanced Add third party apps Involver.com WildfireApp.com FanAppz.com BuddyMedia.com 2010 WhitePaperSource Publishing Do NOT distribute Page 30

31 Promote your fan page Post to profile with Share tag strategically 2010 WhitePaperSource Publishing Do NOT distribute Page 31

32 Promotion strategy: Plugins Social Plugins WhitePaperSource Publishing Do NOT distribute Page 32

33 Promote your fan page Ezine/ list suggested calls to action: Write on our Facebook wall Connect with us on Facebook Join our Facebook Community Share your story with us on Facebook Do you Like us? Show us some love on Facebook! Like this? Let us know on Facebook! Business cards, brochures 2010 WhitePaperSource Publishing Do NOT distribute Page 33

34 Questions? Blog: marismith.com Twitter.com/marismith Facebook.com/marismith ASKING A LIVE QUESTION: Already on the phone: (*) (8) on your telephone to get in queue. Listening online: Call , pin 9206; then press (*) (8) Outside US/Canada: Call +1 (503) , enter: (866) (do not dial '1'), pin Press (*) (8) 2010 WhitePaperSource Publishing Do NOT distribute Page 34