ENGAGING EXPERIENCES

Transcription

1 ENGAGING EXPERIENCES FOR YOUR BRAND CASHEW PUBLICITY A d v e r t i s i n g & E v e n t S o l u t i o n s

2 WHO WE ARE OUR TEAM + STRENGTHS + EXPERTISE FOUNDER + MANAGEMENT People behind Cashew Publicity Cashew Publicity was founded in Bangalore, by a group of professionals lead by Shakeel Shariff. Being a top fashion model during 2001 to 2007, Shakeel Shariff had the opportunity to work with the biggest names in showbiz and events, where he learned the nuances of the trade. After working as a consultant for a number of large events, mainly in the fashion/lifestyle and property segment, he launched Cashew Publicity. The management team of Cashew Publicity comprises of professionals with business, marketing, creative and project management background. The average experience of the core team is 10 years. OUR STRENGTHS Ideas, Expertise in Smooth Execution, Strategic Tie-ups Cashew Publicity is a fast growing Media Agency providing complete services under outdoor promotion and events. We support brands through unique ideas and complete execution support in publicity, promotion and events / customer experience. We have entered into strategic association with a number of companies in the industry to ensure better and faster service to our clients. We have worked with diversified clients on events and customer experience programs from Idea to Implementation - of different scale and scope. From a product launch to conventions to brand event to consumer experience shows, we have handled it. We have entered into strategic association with a number of partners in the industry to ensure better and faster service to our clients. Having the right partner to manage the vital tasks help us to give a smooth delivery of all projects. ASSOCIATE PARTNERS Cashew Publicity assures you a smooth and hassle free project execution. Our professional handling of project and right execution methods, along with highly experienced associate partners ensure this. TRUEILLUSIONS : Event Production & Coordination MEDIAJENIE : Creative Consultancy & Design Services CITRUZ : Celebrity, Talent and Model Management Travel & Logistics Network Of Hotels/Serviced Apartments across India : Hospitality & Food Sound & Lights Man Power Photography/ Video Printing

3 WHAT WE DO OUR SERVICES + ADVANTAGES YOU GET EVENTS & BRAND EXPERIENCE A simple seminar to National Signature Brand Event to Consumer Expo cum Experience Concepts! CORPORATE EVENTS The success of a corporate event is a result of ensuring it conveys the essence to the audience, regardless of the size of the event. A brilliant idea supported by Meticulous planning and Thorough Execution is what we deliver for your corporate event. TRADE / CONSUMER ACTIVATIONS Trade/ Consumer activities pose bigger challenges due to the scale and volume of the target audience and resources involved. In today s competition, STANDING OUT while CONNECTING to your audience is paramount. THAT IS WHAT WE PROMISE. CONCEPTUALIZATION OF EVENT There is always a different way to do things. And that is our motto for any event. Give us the brief and we will come up with an idea that can create a WOW for your brand. Or give us your aim - let it be market penetration, customer connect, sales improvement or anything else - we will let our creative juices flow to build a unique event for you. Cashew Publicity is not just an event management firm. We support brands through unique events for customer engagements and experience. From an idea to complete execution, we take the complete responsibility for everything to ensure success. PLANNING & DESIGNING We have organized large events like Homes Of India in Bangalore, Saudi, UAE, Bahrain and UK, where the largest realty firms from India has participated. We also have executed Retail Events to drive sales for a premium MBO chain in AP. What these events had in common were meticulous planning and designing what went into making them grand success stories. EXECUTION & COORDINATION A good idea becomes a great one through proper execution. Experience in handling projects of different sizes and scales, ability to handle vast resources and getting things done at the right time at right price keep us ahead of others. If you have been losing sleep over the next event, then you know what we are talking about.

4 OUR WORK PAST + CURRENT PROJECTS + GALLERY PROPERTY SHOWS- HOMES OF INDIA We have organized large format property shows in India, Bahrain, Saudi Arabia and London. The who is who of Indian realty sector like Shobha, Purvankara, Confident, Gopalan, Omaxe etc have been participating in this event from the beginning. RETAIL STORE BRAND & SALES DRIVE Brand launch, store launch, special occasion sales drive, in-store display, press and media event, launch fashion show, outdoor publicity...you name it, we did it for MnM, AP. BRAND TAKE OVER A special event designed for welcoming the employees of the brand that was taken over by Intel. Fun, laughter, entertainment and other activities ensured each one of them felt like a special employee. FILM PRODUCTION BRAND LAUNCH Launch of DownTown film in Hyderabad by Bhumika Chawla and Bharat Thakur. 3 DAY SALES CONFERENCE - BIOTECH MAJOR Team building activities, refreshing breaks, cricket matches, serious discussion etc to keep 400 strong team hooked for 3 days of conference. A quick glance through some of our work - past projects, current assignments, photo and design gallery etc CURRENT PROJECTS FASHION EVENT - LIFESTYLE SHOE BRAND Positioning the upcoming lifestyle shoe brand with a tie-up with a leading fashion design college. Special fashion show sequences, competition for students, fashion forecasting activities, new product display etc. Sponsorship and special signature events with schools/ colleges to tap the TG. CONSUMER ENGAGEMENT - FOOD PRODUCTS Consumer engagement and experience event mainly through Malls and Hyper Markets for a leading spice and food product brand.

5 OUR WORK PAST + CURRENT PROJECTS + GALLERY Event Invite CD Sticker Press Kit

6 OUR WORK PAST + CURRENT PROJECTS + GALLERY

7 VALUE PROPOSITION ADVANTAGES OF WORKING WITH US CREATIVE We will give you new concepts and ideas to engage your audience. Ideas that are simple and workable. Our strength in developing a creative event concept and turning it into a successful event means no headache for you and your team. ASSOCIATE PARTNERS / TIE-UPS We attribute our success and strength to our TEAM - a unit of handpicked group of professionals and associated firms - with tremendous expertise in the respective domains. From Logistics to Sound & Lights to Celebrity Management and Production services, our team can execute it within the deadline. This also means you do not have to look for different vendors. UNDERSTANDING OF CONSUMER MARKET The experience with various brands and businesses dealing directly with the consumers has given Cashew Publicity the special strength of business and market intelligence. We bring this knowledge to each project to make sure our client gets the best solution for any requirement. We are fun to work with. And professional too. Add up our other strengths to these, and you will not have to look for any more reason to work with us. MEDIA EXPERTISE To make any event successful, it is very important to use the right media in the right way for communication. Traditional mass media, OOH, Print or Internet, Mobile and Social Media, we have the expertise in designing and delivering solutions for them. Making your event a big one with the right management of media is possible with Cashew Publicity. PROFESSIONAL APPROACH & OWNERSHIP From the word go, we take ownership of your event and drive it. Your resources being busy in the day-to-day operations do not affect the outcome in any way, as we take a pro-active approach in approvals, decision making and execution. CRISIS MANAGEMENT We understand the risk factors of any event project and are capable of mitigating such risks. Our crisis management expertise plays an important role in making your event a success.

8 REACH US WHERE WE ARE + HOW TO CONTACT CASHEW PUBLICITY A d v e r t i s i n g & E v e n t S o l u t i o n s #19/19, 2nd Floor, 1st Cross, Millers Road, Benson Town, Bangalore Call: info@cashewpublicity.com