2012 Australian Stainless Reference Manual

Transcription

1 2012 Australian Stainless Reference Manual MEDIA KIT Scheduled Publication Date: October 2011

2 publication profile Often referred to as the stainless steel bible, the Australian Stainless Reference Manual is an industry guide and comprehensive resource to stainless steel. First published in 1996, the 2012 Reference Manual will be the 7th edition and Issue 49 in the Australian Stainless series. The Reference Manual is a high quality, 200 page publication featuring well-constructed text, carefully selected photographs and high production values. It is designed to stand as an informative reference tool and as an important source of technical information about stainless steel. An indispensable guide to stainless steel, the Reference Manual opens with a useful introduction to the material, contains a wealth of technical information, guidance on relevant national and international standards, an extensive glossary of stainless steel terminology and a full listing of ASSDA members, ASSDA Accredited Fabricators and their services. Technical sections of the manual include valuable information on: properties and performance grade selection surface finishes design fabrication product specifications and conversion tables A well respected industry publication, the Reference Manual has assisted specifiers, fabricators and end users of stainless steel in Australia for over a decade. Published every 2-3 years, the Reference Manual is an essential guide for anyone connected with the building, manufacturing and design industries. readership The Australian Stainless Reference Manual is distributed to over 7,500 key players in the Australian stainless steel and related industries, including a wide audience of stockists, distributors, fabricators, specifiers, architects, designers, engineers, asset owners, service providers, overseas mills, industry representatives and other chief decision makers. As the mouthpiece of the Australian stainless steel industry, the Australian Stainless Reference Manual gives you an unparalleled medium for communicating with potential clients and industry contacts. production Australian Stainless and the Australian Stainless Reference Manual are published by the Australian Stainless Steel Development Association. Level 15, 215 Adelaide Street p Brisbane QLD 4000 Australia f Contact Lissel Port, Communications Manager. lissel_p@assda.asn.au

3 PROMINENT POSITION ADVERTISING TENDER 2012 Australian Stainless Reference Manual ASSDA invites all interested parties to tender for the prominent positioning pages in the 2012 Australian Stainless Reference Manual. The following full colour, full page (A4) advertisements are open for tender: Back cover Inside front cover Inside back cover Centre page spread minimum and reserve price $6,500 $5,500 $5,500 $7,000 Tender closes: 5PM (AEST), FRIDAY 12 AUGUST 2011 Please return signed form to ASSDA: fax or You may tender for more than one position, however there is a limit of one prominent position per company. My company wishes to make a tender offer for the following amount(s) for a priority position page(s): back cover $ inside front cover $ centre page spread $ inside back cover $ If my tender is unsuccessful, I wish to reserve and be invoiced for the following advertisement(s) at the standard rate: q Half page ad - member ($2,310) Qty: page(s) q Full page ad - member ($3,850) Qty: page(s) q Half page ad - non member ($2,860) Qty: page(s) q Full page ad - non member ($4,620) Qty: page(s) A discount of 12.5% applies to multiple page bookings (excluding prominent pages). name position company phone mobile fax postal address state postcode By completing this section and signing the form, you understand and agree to the terms and conditions and rules of tender outlined in this media kit. signature date ASSDA will send you notification when your bid is received. Successful bidders will be contacted Monday 15 August.

4 STANDARD ADVERTISING RESERVATION FORM 2012 Australian Stainless Reference Manual Advertising rates for the 2012 edition are as follows (includes GST): HALF PAGE AD ASSDA Members Non Members FULL PAGE AD ASSDA Members Non Members $2,310 $2,860 $3,850 $4,620 Advertising reservations close: 5PM (AEST), FRIDAY 19 AUGUST 2011 Please return signed form to ASSDA: fax or Please reserve the following for my company s advertisement and invoice me accordingly: q Half page ad - member ($2,310) Qty: page(s) q Full page ad - member ($3,850) Qty: page(s) q Half page ad - non member ($2,860) Qty: page(s) q Full page ad - non member ($4,620) Qty: page(s) Multiple page bookings (excluding prominent pages) receive a 12.5% discount. name position company phone mobile fax postal address state postcode By completing this section and signing the form, you understand and agree to the terms and conditions as outlined in this media kit. signature date

5 2012 Australian Stainless Reference Manual terms and conditions 1. All advertising rates in this media kit include GST. 2. Cost of advertisement does not include the production of artwork. 2. Advertising will not be confirmed until form is signed and returned to ASSDA by specified date. 3. Multiple page bookings (excluding priority pages) receive a 12.5% discount. 4. Position of any advertising is at ASSDA s discretion. This term excludes priority positioning (back cover, inside front cover, inside back cover, and centre page spread). 5. ASSDA reserves the right to reject any unsuitable material. 6. ASSDA takes no responsibility for damage or loss of material. 8. Payment for all advertising is required within 14 days of booking to confirm your advertising space. 9. Cancellations for print advertising after 5pm (AEST) Friday 26 August will be fully charged. 10. All artwork for advertisements must be supplied to ASSDA by 5pm (AEST), Friday 25 August rules of tender 1. ASSDA will accept the highest tender offered for each prominent position that is placed in writing and returned to ASSDA on the contact details specified. 2. Tenders can be resubmitted at any time during the tender process. The final closing date for all tenders is 5pm (AEST), Friday 12 August Tender prices offered for prominent positions cannot fall below the specified reserve price amount. 4. You may tender for more than one position, however there is a limit of one prominent position per company. 5. ASSDA will contact each successful tender bidder on Monday 15 August Unsuccessful bidders will be notified via and given the opportunity to reserve standard advertising spaces prior to the deadline - Friday 19 August Successful bidders will be required to provide payment for advertising reservations with 14 days upon being notified of a successful bid. print advertising requirements and artwork specifications Please see the Artwork Specification document on the next page of this media kit outlining all requirements for submitting artwork. Should you require support with artwork production and design, ASSDA recommends the following design agency: Oblong + Sons advertising@oblong.net.au Contact: Tim Smith The following quotes have been provided by Oblong + Sons for the concept, design and artwork for advertisements in the 2012 Australian Stainless Reference Manual*: Full page ad $473 Half page ad $319 *Quote only. Based on all text and copy being supplied by advertiser without need of editing. ASSDA will not be involved in any contractual arrangement should advertisers select to use the services provided by Oblong + Sons.

6 ASSDA RefeRence MAnuAl 2012 Artwork SpecificAtionS PRinting SPecificAtionS Size pp text (tbc) + 4pp cover, burst bound Cover 170gsm, matte celloglazed Text 85gsm Dimensions 210mm(w) x 297mm(h) Colour cmyk PAge SPecificAtionS general SPecificAtionS Suppliers of digital material are responsible for checking that all files are complete and correct before sending. Any work required to update files or process noncompliant material may incur a charge (minimum charge $200). Software indesign cs4/5, photoshop cs4/5, illustrator cs4/5 and Adobe Acrobat pdf to our specifications. We do not accept PageMaker, Freehand, CorelDraw, Microsoft Word, Microsoft Powerpoint, Microsoft Excel or Microsoft Publisher. Fonts All fonts, both printer fonts and screen fonts, must be embedded or supplied. Colour text and images must be supplied cmyk. no rgb or other colour formats. no embedded colour profiles. Spot colours must be converted to cmyk. Proof A digital colour-correct proof is recommended for all supplied artwork as a visual guide for the colour and content. ASSDA cannot be held responsible if the printed result contains colour variations or missing content (not caused by us), if you choose not to supply a colour-correct proof. Images/Logos resolution 300 dpi or better at 100% scaling (the final size at which they will be used). Bleed Bleed should be at least 3mm; 5mm is recommended. Crop Marks offset all crop and registration marks by at least 3mm, so they clear the bleed. PDF files to ensure compliance, please use the ASSDA pdf settings, available on request. when creating high-resolution pdfs, please ensure: all fonts are embedded images are cmyk and at least 300 dpi black text is set to overprint bleed and crop marks are included. Full page trim size: 210mm (w) x 297mm (h) Bleed size: 220mm (w) x 307mm (h) (Includes 5mm bleed to all edges) type area: 190mm (w) x 277mm (h) (Allows for 10mm margin on all edges) Half page Size: 180mm (w) x 130mm (h) (No bleed) contact DetAilS Production & Design tim Smith oblong + Sons advertising@oblong.net.au Sales Lissel port ASSDA lissel_p@assda.asn.au

7 about ASSDA ASSDA is a non-profit industry group that has been developing a strong and vibrant stainless steel industry in Australia since ASSDA could not continue without the valuable support of its sponsors and more than 200 member organisations, who work with ASSDA to grow the market for stainless steel. ASSDA s activities focus on: networking From the east coast to Perth, ASSDA s regular seminars and conferences provide a valuable forum to share ideas and knowledge, discuss key issues and network with industry professionals. promotion ASSDA s consistent media generation has elevated the profile and reputation of its members. Leading industry publications including Australian Stainless all aim to promote interest in, and increase the consumption of, stainless steel in Australia. education ASSDA s education vehicles include the popular Stainless Steel Specialist Course, seminars, videos, interactive packages, publications and free in-house architectural and engineering seminars. accreditation Through ASSDA Accreditation, ASSDA is taking the lead to safeguard the reputation of stainless steel and the integrity of members work, giving asset owners and specifiers greater certainty that applications using stainless steel will be performed by technically competent industry specialists. advocacy ASSDA supports and represents the interests of member companies and the industry as a whole on issues such as tariff concession orders, technical specifications and standards, and local content requirements. problem solving ASSDA answers around 1000 technical inquiries every year, using its own technical specialist, as well as a wide network of metallurgists and stainless steel experts.

8 contact For more information on the Australian Stainless Reference Manual or to book your advertising, contact: Lissel Port Communications Manager e lissel_p@assda.asn.au Level 15, 215 Adelaide Street p Brisbane QLD 4000 Australia f Helping us to grow your business and grow the industry.