LOTS OF BUSINESS. But not business as usual. MAY 21-24, 2017 APPLY TO EXHIBIT TODAY! NATIONALSTATIONERYSHOW.COM

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1 LOTS OF BUSINESS. But not business as usual. MAY 21-24, 2017 APPLY TO EXHIBIT TODAY! NATIONALSTATIONERYSHOW.COM

2 It was our best Stationery Show ever based on sales. So many fantastic retailers really do come to this Show. The conversations we have at the NSS inspire so many things throughout the year. The spontaneity of what happens at this Show is almost unquantifiable. - Nathan Bond, Rifle Paper The NSS is clearly the best place for networking, searching new trends and to contact vendors for future business. - Lucia Berna, Babel Wedding Branding, Peru

3 The National Stationery Show offers a rare platform where exhibitors have the time to build life-changing relationships with buyers, reps, distributors and with each other; where interests are aligned and serious business gets done. 97% 89% of exhibitors generated leads at NSS % of exhibitors wrote orders at NSS % of buyers found new products at NSS % of buyers said the NSS influences their purchase decisions more than any other show or resource of NSS buyers placed orders with new exhibitors Reach Buyers Around the Globe Top States by Attendance Top Countries in Attendance New York New Jersey Pennsylvania California Connecticut Massachusetts Florida Texas Maryland Illinois Minnesota Virginia Georgia Ohio North Carolina Canada United Kingdom Japan China South Korea Australia Mexico Columbia Dominican Republic Germany Peru India Netherlands Italy I love the Stationery Show because it is THE SHOW and proof that creativity is going on in this industry. - Achim Perleberg, Art in Heaven, Essen, Germany

4 Focused, Serious Buyers 90% do not attend other related NY markets 13% of NSS 2016 buyers represented 100 stores or more 68 % of NSS 2016 buyers were single store operators NSS 2016 buyers average median spend increased by 30% 3 8 % of NSS 2016 buyers were first-time, new stores The majority of NSS 2016 buyers were key decision makers in purchasing roles, owners or buyers Business Types Attending NSS Independent Specialty; Chain Brick-and-Mortar Stores; Key National Accounts; Mass Retailers; Bookstores; Buying Offices/Purchasing Firms; Museum Shops; Online Retailers; International Distributors; Hospital Gift Shops; Toy Stores; Florists, Catalogs/Mail-Order; Event Planners; Fashion Boutiques; Hotel and Spa Gift Shops; Manufacturers Reps; Licensing Agents Attendance Motivators 91% to place orders 90% to source products 80% to find new suppliers 74% to keep up with product and design trends 63% to see existing suppliers NSS Expansion, Prestige and International Reach NSS 2016 grew by 7% and is poised for more growth in 2017 The majority of the 750 exhibiting companies in NSS 2016 were manufacturers, with principals in attendance NSS 2016 was filled with industry professionals from around the globe - buyers attended from 48 states and 55 countries 15% of NSS 2016 exhibitors were international What Do Buyers Want? Books Boxed Cards Calendars, Diaries, Journals Candles Decorative Objects DIY Products General/Lifestyle Gifts Gift Wrap, Bags, Bows Greeting Cards Handmade Products Invitations, Announcements Notebooks Packaging Paper Tableware Party Supplies/Decor Personalized Products Seasonal/Holiday Products Toys Wedding/Bridal Products

5 NSS is widely popular and attracts a socially-engaged, diverse community year-round. Exhibitors inspire new attendance when they share their products and stories, creating excitement and buzz. The number of Instagram followers has grown by more than 51% in just 15 months! The NSS is always our favorite show. It allows us to visit with existing vendors, see new trends emerging in the category and we always find several new vendors to introduce to our stores. - Roxie Campbell, Lori s Gifts, buying group for 337 hospital gift shops; Carrollton, TX SPECIALTY SECTIONS #fresh Emerging lifestyle and stationery businesses between one and five years old can exhibit in this juried section. #fresh is where the industry s newest talents some debuting present original, distinctive products. It is a sure hotspot for buyers on the hunt for product innovation, uniqueness and authenticity. The Supply Side This focused section is the right context for specialty manufacturers that provide expertise in areas including die-cutting, foil stamping, embossing, holography, lamination, packaging, converting, paper, printing, thermography, production machinery, envelope manufacturing and more. EXHIBIT FEE The exhibit fee is $32.75 per square foot and includes standard pipe walls, booth sign, chair, wastebasket, print and digital directory listing. See nationalstationeryshow.com for diagrams and details. STAYING CONNECTED WITH STATIONERY STORIES We celebrate the people whose stories define this industry by inviting buyers, exhibitors and influencers to share their stories. As a participating exhibitor, you ll be invited to share yours! See many wonderful stories on nationalstationeryshow.com. APPLY TODAY! NATIONALSTATIONERYSHOW.COM

6 MAY 21-24, 2017 DISCOVER WHAT MAKES THE NSS A SHOW LIKE NO OTHER. APPLY NOW TO SECURE YOUR SPACE AT NATIONALSTATIONERYSHOW.COM! Questions? Call NATIONALSTATIONERYSHOW.COM Printed Printed on Mohawk on Superfine Eggshell Digital Digital with with i-tone, Ultrawhite, 10080c cover