DIGITAL SUCCESS GUIDE

Transcription

1 ATILUS.COM GROW YOUR BUSINESS ONLINE DIGITAL SUCCESS GUIDE How to Grow Your Business Online Atilus, LLC Old 41 Rd #9 Bonita Springs, FL WEBSITE SERVICES INTERNET MARKETING CREATIVE STRATEGY

2 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM GROW YOUR BUSINESS ONLINE ABOUT ATILUS OUR TEAM Growing your business online: the driving force behind everything we do at Atilus. We don t just build websites. Our one and only goal is to help our clients grow their businesses and increase their bottom lines. Our team is spearheaded by President Zach Katkin and CTO Harry Casimir who have been in the Think of Atilus as the Business Web Design company. We don t care about the latest technology, design trends, and online marketing until we ve personally tested and know it will make sense for you, your project, your company, and will drive results. Everything we do, every recommendation we make, is based on research and experience in each of our clients industries and on their projects. We then marry our expertise with your unique needs as a business to achieve your goals. Through strategic planning, technical know-how, and dedication to our clients success, we have helped hundreds of clients grow, market, and run their businesses more effectively using the web. 30+ REVIEWS 98% RATING digital marketing industry for over 17 years. With our methodical, intentional and communicative approach to development and marketing, your project is guaranteed to succeed. WE GO ABOVE & BEYOND WE ASK QUESTIONS We put everything we have into our clients When you come on board with Atilus, it may and projects. From internal brainstorming sound like we ask a lot of questions. We do sessions to project execution, the entire team this so we can get to know your business cares for each project as if it s our own. inside and out to deliver our promises. ZACH KATKIN HARRY CASMIR PRESIDENT & CEO CTO Zach is the co-founder and CEO of Atilus. What excites him is being able to help businesses of all sizes succeed online. Harry oversees the strategic technical direction of Atilus. Key initiatives include enhancing and expanding the company's technology footprint and expertise. SATISFACTION KRISTEN BACHMEIER JORDAN AZIS DIRECTOR OF OPERATIONS DIRECTOR OF BUSINESS DEVELOPMENT Kristen loves helping Atilus' clients by creating amazing websites and successful marketing initiatives to help them achieve results. Jordan manages all sales and marketing for Atilus. He has more than 5 years of experience in the tech and construction industries

3 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM WEBSITE SERVICES WEBSITE SERVICES DOur design process centers on combining our decisions to ensure your project's success. Dorganization for years to come. Htechnologies is among the best in the business - with hack protection M Design team's experience, with your particular vision. We assist you in helping to make meaningful design Development A great project involves a great development team, and our on-staff developers are here to help code your site in a way that works today, is marketing friendly, and will provide benefit to your Hosting Hosting is a vitally important to the success of your online presence and business. Our servers and implementation of hosting and other vital features. Maintenance & Support ANALYTICS SOCIAL All of our clients receive monthly support from our support team, including updates to your website. We also work hard to make proactive suggestions based on your unique business. RNothing measured, nothing gained. Reports & Analysis All of our projects include indepth analytics, as well as custom reporting, and strategic consulting, to help you understand what's working and how to maximize the web for your business.

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5 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM INTERNET MARKETING logo tab 1t ab 2 tab 3 header Google INTERNET AdWords MARKETING Facebook SEM Search Engine Marketing Our team of digital marketing experts help ensure your business gets in front of the right audience and generates revenue online. SEO Search Engine Optimization We ve championed Local, Regional, and National SEO campaigns to help our clients businesses scale from an online perspective. SMM Social Media Marketing When implemented strategically, social media can be a great tool for exposure, branding, and targeted advertising while organically driving more R&R Remarketing website traffic & Retargetting AdRoll MailChimp EM Marketing Already advertising in print publications? Seeing success with business growing. online marketing? Remarketing helps you stay in front of prospects and see more results out of your existing marketing dollars. Tried and true, marketing is still one of the most effective forms of digital marketing. We help clients implement newsletters, come up with a plan and process for growing their lists, then schedule and send s throughout the year to keep customers informed and

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7 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CREATIVE STRATEGY CREATIVE STRATEGY BYour company is more than a Branding name and logo. Atilus will help you define, develop, and promote your brand to leave a lasting impression GD assist you in elevating your brand C on your audience. Graphic Design The design experts at Atilus will with custom-made logos, graphics, icons and more. Copywriting Using effective language in your online marketing can make a world of difference. We turn your ideas into the right message that appeals to your audience. CP From concept to creation, our team will guide you Creative Production through the process to develop creative marketing materials to set yourself apart from the competition. PR At Atilus, we know first-hand how Public Relations public relations play a key role in building and maintaining a company s reputation.

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9 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CASE STUDIES ABOUT THE CLIENT Babcock Ranch is located just north of Fort Myers in Southwest Florida and will be home to 50,000 future residents. Atilus was commissioned by the Babcock Ranch team in 2015 to build a website and digital marketing plan. Since then, the website has undergone 4 major updates and we continue to maintain and update the website while managing all digital marketing and social media strategies. GOALS 1 Present Model Homes 2 Encourage Event/Downtown Attendance SOLUTION We solved Babcock's major struggles and helped them reach their goals in a multitude of ways. From a development perspective, we utilized an open source CMS with a templated process on both their main site and additional sites to ensure mobile-responsiveness and fast turnaround on creation of micro-sites for their various business units, all while maintaining digital marketing-friendly designs. We implemented short and long term strategies across all of their digital marketing platforms (local and national SEO, pay per click, social media, remarketing, and much more) to make digital their #1 source of new leads and inquiries, a major milestone in helping them become the most vibrant and interactive residential community on social media in Florida.

10 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CASE STUDIES ABOUT THE CLIENT Florida Gulf Coast University is a state university in Fort Myers, FL. FGCU broke ground in 1997 and was getting ready to celebrate its 20th anniversary as we began the project. This was a special one since most of our team consists of FGCU Alumni and our cofounder, Harry Casimir, is heavily involved with FGCU. The Florida Gulf Coast team approached Atilus to design a website just for the 20th anniversary celebrations and we happily obliged! GOALS 1 Highlight Impact FGCU in SWFL 2 Reflect Opportunities for Students SOLUTION To celebrate the 20th anniversary, we were asked to create a bold, new design to match the amazing culture of FGCU, which is unlike any typical state university. There was a special logo designed just for the 20th year, which we incorporated with the traditional Florida Gulf Coast University logo. We were thrilled to learn that the FGCU team had video taken just for the homepage video banner, which takes users on a fly-over of the university.

11 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CASE STUDIES ABOUT THE CLIENT Collier EDO, or the Collier Economic Development Organization, is a segment of the Greater Naples Chamber of Commerce that helps to attract and keep businesses in Collier County, FL. We began working with the Collier EDO in early 2017 after they began searching for a qualified design and development firm to build a custom website. GOALS 1 Create a User-Friendly Design 2 Better Communicate Services to Local Businesses SOLUTION One of the Collier EDO s goals was to create a bold design. Naples and Collier County has a certain reputation among those who hear the name and we wanted to counter those perceptions with a bold, colorful design. To do this, we used bold typography, large images, and fun icons throughout the design. We also worked from a grid-like wireframe where content was presented simply in colorful boxes.

12 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CASE STUDIES ABOUT THE CLIENT Board Management is a web-based application developed by board members for board members. With Board Management, directors of groups, organizations, and associations can effectively plan and schedule meetings, assign tasks, send messages, and collaborate all from one place. GOALS 1 SOLUTION Support Tool Integration 2 Custom Design Board Management was looking to develop a web app that would be as user-friendly as it is functional. While they would need many technical features, they would also need a clean design that would provide an effortless user experience and allow for seamless integration of their app into the workflow of their customers.

13 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CASE STUDIES ABOUT THE CLIENT Alford Wildlife & Pest Management is a local company that does just what their name entails: remove nuisance wildlife and pests. We began working with Alford Wildlife in 2014 to help them gain more business using digital marketing. Since we started working together, marketing turned into a new website, which is live today. GOALS 1 Increase Number of Quality Leads 2 Create a More Responsive Website SOLUTION The previous website for Alford Wildlife was completed in 2013 and needed a reboot. To better maximize the online dollars we were already spending, we recommended a new website altogether. After we learned more about the business and what is most impactful for them, we decided to structure the website to cater to the keywords their customers would search for. After some keyword research and experience in their PPC campaigns, it was clear that people search for the animals/pests they want to get rid of not the service itself Alford provides. We created 2 major section of the website: one for wildlife removal and one for pest management. These are 2 separate areas of their business and it needed to be broken out for SEO purposes.

14 ATILUS.COM GROW YOUR BUSINESS ONLINE ATILUS.COM CASE STUDIES ABOUT THE CLIENT Fish Tale Boats, a boat dealership with locations in Fort Myers and Naples, Florida had been an Atilus client for years. Beginning in 2016, and continuing throughout 2017 and 2018 they turned to Atilus to help reinvigorate their brand with a new logo, new website, customized inventory system, and an increase in digital marketing. GOALS 1 3 Introduce New Branding to Existing Clientele Launch and Market a New Secondary Location 2 4 Help Drive Traffic to New Main Location Increase Amount of Boat Show Attendees SOLUTION The Atilus team also completed the previous version of the website, which was done in At that time, responsive design hadn t come about and is why the previous website was not fully responsive. Their latest design, however, was created with mobile in mind as we find over 70% of our clients website traffic is from mobile devices/tablets.

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