Progressive Lenses Campaign Guide

Transcription

1 Progressive Lenses Campaign Guide The Eye Recommend Promotions are designed to meet the following objectives for your practice: Drive Sales Compete in your Market Convert patients into customers of your retail boutique Our Campaign Guide is designed to easily walk you through all aspects of executing this promotion to achieve optimal results. Promotion Details: Encourage eye exam patients to buy progressives lenses from your practice. March Date: Highlights: Non-specific signage makes it easy to customize this promotion for your practice. Checklist: We have provided an easy checklist show you what to do and when. Marketing Materials: Outlined below is a list of materials in your Progressive Lenses kit. They may have different items depending on the size you selected for this promotion. Materials have been designed for re-use for your practice. Small 1 Counter Card 1 Small Posters 1 Medium Poster (11 x17 ) 6 Tent Cards Promotion Kits Medium 2 Counter Cards 2 Small Posters 2 Medium Posters (11 x 17 ) 8 Tent Cards Large 3 Counter Cards 3 Small Posters 2 Medium Posters (11 x17 ) 1 Large Poster (24 x36 ) 12 Tent Cards

2 Progressive Lens CAMPAIGN CHECKLIST Simply follow this checklist for a successful event. Date Action Responsibility Completed Arrival of Progressive Lenses Promotion Kit and Items. 2 Weeks Prior Read through Campaign Guide. Determine which progressive lenses will be eligible for the promotion. Determine the % discount levels for each item. Discuss all details of the promotion with staff. 1 Week Prior 1 Day Prior Launch Date March 7 Complete Objective Sheet provided by your Practice Development Consultant Distribute and decorate office with Promotional Materials. Start the Progressive Lenses promotion within your office. Post your promotion on your clinic's social media channels During Promotion Explain the promotion to all patients in the office. Add the digital TV slide to your slide rotation. Spread the word by adding the promotion to your website. Completion Date April 2 After Promotion End of Progressive Lenses Promotion Take down all promotional materials. Remove promotion details off digital TV slide rotation and website.

3 Posters, Tent Cards and Discount Sheet Practices can to receive the Progressive Lenses campaign Facebook cover photo and post image. Twitter: $150 $100 $50 Nikon Presio Power Essilor Varilux S Hoya id MyStyle Communicate the sale in your practice by placing Posters, Tent Cards and Discount Sheet throughout your practice. How to Use: Posters: Display in your reception area and near the waiting area, to remind you to talk to patients about the promotion. Tent Cards: Place in your boutique to remind patients of the promotion. Discount Sheet: Insert your discounted lenses into fillable PDF. Download at Facebook: For practices on Twitter, we encourage you to do a lot of short and casual tweets inviting people to drop in to take advantage of the Progressive Lenses campaign. Please use the following messages to assist you with the Progressive Lenses campaign. Quality Lenses = Quality Vision. Progressive lenses are now up Practices can admin@eyerecommend.ca to receive the Progressive Lenses campaign Twitter cover photo and post image. Google+ For Practices on Facebook, we encourage you to promote the event through casual posts on Facebook. Please use the following messages to assist you with promoting the Progressive Lenses Campaign. For practices on Google+, we encourage you to promote the event through casual posts on Google+. Please use the following messages to assist you with promoting the Progressive Lenses promotion.

4 Practices can for a copy of the Progressive Lenses Google+ cover photo and post photo. Instagram Take pictures of your selected contact lenses or signage in your store. Please use the following messages to assist you with the Progressive Lenses promotion. Digital TV Slides General Information Use the slide with your ERTV or any other digital television service. Practices can admin@eyerecommend.ca for a copy of the Progressive Lenses campaign digital television slide. Pinterest Create a board for the Progressive Lenses. Add pictures of progressive lens facts and information. Be sure to include the Progressive Lenses campaign photo! Practices can admin@eyerecommend.ca for a copy of the Progressive Lenses promotion Pinterest image. Copyright Eye Recommend

5 Progressive Lens DISCOUNT SUMMARY Please use the following Discount Summary to help keep track of which progressive lenses are on sale and at what discount. Product Name Example: Seemax Power Manufacturer Example: Nikon Discount Amount Example: $150