OPEEPL CONSUMER INSIGHTS Instant access to 550 million consumers globally

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1 OPEEPL CONSUMER INSIGHTS Instant access to 550 million consumers globally

2 THE WORLD IS TURNING MOBILE. 2,6BN SMARTPHONE USERS 87% ALWAYS HAVE THEIR SMARTPHONE BY THEIR SIDE 52% OF THE TIME SPENT ON DIGITAL MEDIA IS ON MOBILE APPS 2

3 OPEEPL AGILE TECHNOLOGY Reach 550 million consumers on their smartphones and bring agility into your market decisions, excelling on speed and ease of use. What today takes days or weeks, we can perform in hours, making it much easier to get current insights from the relevant consumers. TRUE GLOBAL REACH AGILE SETUP & REPORTING DYNAMIC TARGETING DIY OR SERVICED Access to 550 million consumers in more than 150 countries Results within hours with swift setup & live reporting Target consumer groups down to 3% incident rates Do-It-Yourself or get serviced (survey setup, translations, etc.) 3

4 RESEARCH TYPES Opeepl s consumer insights tool supports a wide range of quantitative consumer research techniques. AUTOMATED TESTS CONTINUOUS TRACKINGS PRODUCT/CONCEPT TESTING BRAND EQUITY TESTING MARKETING CAMPAIGN TESTING PACKAGING TESTING OPINION POLLS SHOPPER INSIGHTS VIDEO TESTING AD HOC 4

5 SAMPLING REACH ANY CONSUMER GROUP ANYWHERE IN THE WORLD With our proprietary Dynamic Sampling technology we can reach consumers in all countries of the world. So whether protein bar eaters in California, single moms in Nigeria or Millennials in Beijing - we have instant access. SPECIFIC TARGETING WITH NO EXTRA COSTS Our technology allows you to target your specific target groups at exactly the same cost as a general sample. This means that for incident rates down to 10% we offer same competitive pricing as for a general sample. ACCESS TO HARD-TO-REACH CONSUMERS With a fully mobile setup and 550 million monthly users, we have excellent reach amongst traditionally hard-to-reach consumer groups. With no panel limitations we sample amongst a much broader pool of respondents. So getting insights from e.g. young males aged y.o. is no problem. 5

6 DELIVERY TIME (500 respondents) 48 HOURS NORWAY 15 HOURS CANADA 10 HOURS UK 7 HOURS RUSSIA 7 HOURS US 15 HOURS GERMANY 24 HOURS UKRAINE 7 HOURS CHINA 10 HOURS JAPAN 15 HOURS MEXICO 48 HOURS NIGERIA 15 HOURS SAUDI ARABIA 10 HOURS INDIA 24 HOURS COLOMBIA 10 HOURS BRAZIL 10 HOURS INDONESIA 30 HOURS SOUTH AFRICA 24 HOURS AUSTRALIA 24 HOURS ARGENTINA See all our delivery times by country in the next slide 6

7 DELIVERY TIME FOR THE 140 LARGEST COUNTRIES (500 respondents) Country Delivery time Country Delivery time Country Delivery time Country Delivery time Country Delivery time Afghanistan 90 hours Côte D'ivoire 90 hours Israel 30 hours Myanmar 48 hours South Korea 15 hours Albania 90 hours Croatia 66 hours Italy 15 hours Namibia >90 hours Spain 24 hours Algeria 30 hours Cyprus 90 hours Jamaica 90 hours Nepal 90 hours Sri Lanka 66 hours Angola 90 hours Czech Republic 48 hours Japan 10 hours Netherlands 24 hours Sudan 90 hours Argentina 24 hours Denmark 48 hours Jordan 48 hours New Zealand 66 hours Sweden 48 hours Armenia 90 hours Dominican Republic 48 hours Kazakhstan 30 hours Nicaragua 90 hours Switzerland 48 hours Australia 24 hours Ecuador 48 hours Kenya 90 hours Nigeria 48 hours Syria 66 hours Austria 48 hours Egypt 15 hours Kuwait 48 hours Norway 48 hours Taiwan 24 hours Azerbaijan 66 hours El Salvador 90 hours Kyrgyzstan 90 hours Oman 66 hours Tajikistan 90 hours Bahamas >90 hours Estonia 90 hours Laos 90 hours Pakistan 24 hours Tanzania 90 hours Bahrain 90 hours Ethiopia 90 hours Latvia 90 hours Palestine 90 hours Thailand 15 hours Bangladesh 30 hours Finland 66 hours Lebanon 48 hours Panama 90 hours Trinidad and Tobago 90 hours Belarus 48 hours France 15 hours Libya 90 hours Paraguay 90 hours Tunisia 66 hours Belgium 48 hours Gabon >90 hours Lithuania 90 hours Peru 30 hours Turkey 15 hours Benin >90 hours Georgia 90 hours Luxembourg 90 hours Philippines 15 hours Turkmenistan 90 hours Bolivia 66 hours Germany 15 hours Macao >90 hours Poland 24 hours Uganda >90 hours Bosnia and Herzegovina 90 hours Ghana 66 hours Macedonia 90 hours Portugal 48 hours Ukraine 24 hours Brazil 10 hours Greece 48 hours Malaysia 24 hours Qatar 66 hours United Arab Emirates 30 hours Brunei 90 hours Guadeloupe >90 hours Mali 90 hours Romania 30 hours United Kingdom 10 hours Bulgaria 66 hours Guatemala 66 hours Malta >90 hours Russia 7 hours United States 7 hours Cambodia 48 hours Honduras 90 hours Mauritius 90 hours Réunion >90 hours Uruguay 90 hours Cameroon 90 hours Hungary 48 hours Mexico 15 hours Saudi Arabia 15 hours Uzbekistan 90 hours Canada 15 hours Iceland >90 hours Moldova 90 hours Senegal 90 hours Venezuela 48 hours Chile 30 hours India 10 hours Monaco 90 hours Serbia 66 hours Yemen 90 hours China 7 hours Indonesia 10 hours Mongolia 90 hours Singapore 48 hours Vietnam 15 hours Colombia 24 hours Iran 24 hours Montenegro >90 hours Slovakia 66 hours Yemen 90 hours Congo >90 hours Iraq 24 hours Morocco 30 hours Slovenia 90 hours Zambia >90 hours Costa Rica 66 hours Ireland 66 hours Mozambique 90 hours South Africa 30 hours Zimbabwe 90 hours

8 AUTOMATED TESTS Our benchmarked standard tests automates the insight process for the most common insight areas. By automating the setup and reporting processes we ensure high and consistent quality across countries and regions as well as saving time. Client specific standard tests can be implemented. EXAMPLE: AUTOMATED PRODUCT TEST Test your product/concept on key performance indicators and identify weaknesses and strengths + price sensitivity, brand coherence andpurchase liftinsights OTHER EXAMPLES OF AUTOMATED TESTS: Packing Design Test Packing Benchmark Test Brand Equity Test PRICE SENSITIVITY SEE THE FULL REPORT ON OUR AUTOMATED PRODUCT TEST:

9 HOW IT WORKS Survey Setup Live Sampling Insights Delivered As little as 5 minutes Down to 7 hours delivery time Live statistics via our reporting tool 9

10 SURVEY FUNCTIONALITIES Opeepl s survey builder includes a range of functionalities, allowing you to use a broad scope of question types in your surveys and insight projects. Single choice rating Multiple choice rating Grid rating Segmentation questions Video/photo integration Single choice questions Multiple choice questions Open questions Grid questions Routing 10

11 SURVEY BUILDER Setting up surveys with Opeepl is easy and intuitive. You can select target audience, build the survey and initiate it directly from our platform. We offer free support in setting up your survey. Select question type See examples of how to use the different questions types Single choice questions Multiple choice questions Type in survey name and select Open which country questions the survey is for Grid questions Routing Single choice rating Multiple choice rating Grid rating Segmentation questions Video/photo integration See examples of how the selected question type is presented to the respondent Type in question and answer categories Select your demographic targeting and sampling strategy Add photos, pictures and videos to the questions or answer categories Select the number of completes for the survey Add survey routing to pipe respondents to other sections

12 INSTANT ONLINE REPORTING Start tracking your survey results as soon as the first answers come in. Segment, filter and export your data in different formats (PDF, EXCEL, SPSS). All accessible on your account at opeepl.com. Add filters and segments via segment builder Segment on both demographic as well as answer input or combinations hereof Single choice questions Multiple choice questions Open questions See the Grid statistics questions in the online reporting tool Routing Single choice rating Multiple choice rating Grid rating Segmentation questions Video/photo integration Apply to a single or all questions Add filters and segments to the chart via filter button Compare different segments statistics visually and numerically Open questions answers can be accessed in the Excel download Delete or add filters

13 SAMPLING TECHNOLOGY With our revolutionizing dynamic sampling Opeepl can reach consumers worldwide without utilizing external panels. With access to more than 15,000 mobile apps, websites and advanced algorithms, Opeepl generates a live sample to each survey, allowing very specific targeting combined with high volumes. APP NETWORKS +15,000 MOBILE APPS 550,000,000 CONSUMERS Mobile apps App network Mobile apps Opeepl App network Mobile apps Mobile apps App network Mobile apps Mobile apps 13

14 RESPONDENT INTERACTION s outside the target group are sent out of the survey You have earned: We offer to pay for app upgrades and premium content for app users We verify that respondents fulfill target group criteria Those participating complete the survey via our mobile interface Respondents are rewarded for participating 14

15 QUALITY ASSURANCE With dynamic sampling we give access to an almost unlimited pool of fresh respondents globally. Our approach is much like a modern version of CATI, as we approach normal consumers and not just panel members. In order to secure valid and high quality data we employ a range of quality measures. SURVEY COMPLETION TIME CONFIRMED BACKGROUND DATA CONFIRMED TARGET CRITERIA UNIQUE MOBILE ID FOR EACH USER SANITY CHECK QUESTIONS OPEN ANSWER CHECK SHORT AND INTUITIVE We measure survey completion times to check for speeders No stand-alone 3rd data: We always ask respondents to confirm background data No stand-alone 3rd data: We always ask respondents to confirm target criteria We make unique ID s for each respondent ensuring one time completion only We check if respondents are paying attention and remove bad respondents Our system detects and discards low quality open answers Short and intuitive surveys keep the respondents attentive QUALITY ASSURANCE MEASURES 15

16 OPEEPL VS. U.S. CENSUS DATA We measured Opeepl survey results against the official statistics of U.S. governmental statistical bureaus in order to test how Opeepl s methodology works compared to the established and proven methodologies. Official statistics was retrieved from the United States Census Bureau, Bureau of Labor Statistics and Oak Ridge National Laboratory. See the below examples of the results. STATISTICAL SOURCES AVERAGE TRAVEL TIME TO WORK OPEEPL SURVEY 2018, workers y.o OFFICIAL STATISTICS , workers 16 y.o.+ Travel time in minutes 25,6 26,1 THE RESULTS The report shows that Opeepl survey results to a large degree correspond to the official U.S. statistics. Opeepl s methodology proves to generate solid and reproduceable data which do not differ significantly from data generated through proven research methodologies. SEE THE FULL REPORT: HOME OWNERSHIP STATUS Home owners (with mortgage + without mortgage) LIVING IN THE SAME HOUSE OPEEPL SURVEY 2018, y.o. OFFICIAL STATISTICS 2018, up to 59 y.o. STATISTICALLY IDENTICAL 52,2% 54,2% ü OPEEPL SURVEY 2018, y.o. OFFICIAL STATISTICS STATISTICALLY IDENTICAL 1 year or more 82,4% 85,2% ü Less than 1 year 17,6% 14,8% ü16

17 OPEEPL CUSTOMERS "Opeepl is a very easy and useful tool, which we have used several times here at Aqua d'or. You have your results within a few hours and the tests are very easy to set-up yourself. The Opeepl team is always very helpful and dedicated. If you want instant consumer feedback on your marketing activities, I can highly recommend to use Opeepl. Romain Jolivet, Marketing Director Aqua d Or at Danone "We used Opeepl to ensure the video resonated with our target audience before investing in further media buy. We found that viewers understood the value proposition of the product and after watching the video they were likely to download our app. By further segmenting the responses, we found out with which geographies and demographics the ad performed best and are able to further focus the targeting of our digital ads. Sean D Arcy VP, Head of Marketing & Distribution at Opera 17

18 Chinese mothers with children (0-12 years old) responsible for grocery shopping 25 questions 500 responses Indian men aged who live in a city and buy consumer electronics online 15 questions 1000 responses Teenagers (15-19 years old) in U.S. who play mobile games every day 10 questions 500 responses OPEEPL PROJECT EXAMPLES Young (18-29 years old) males who own a dog and have a monthly income of at least 3700 EUR from Netherlands, Belgium and Germany 20 questions 1500 responses Single years old women in UK who are interested in fitness and online dating 10 questions 2000 responses 18

19 CASE STUDIES AND REPORTS: 1. DANONE CASE STUDY: 2. OPERA CASE STUDY: 3. AUTOMATED PRODUCT TEST NUTELLA : 4. ONLINE GROCERY SHOPPING - THE AMAZON REVOLUTION: 5. MILLENNIALS FLIGHT TICKETS PURCHASE HABITS: 6. AIRBNB - POPULARITY AMONG YOUNG TRAVELLERS: 7. OTC MEDICINES: PURCHASING TRENDS IN GERMANY AND FRANCE: 8. ENERGY DRINK MARKET - CHINA AND U.S.: 9. THE CRYPTOCURRENCY ERA - TRENDS AMONG THE MAINSTREAM CONSUMERS: SPORTS RELATED CONSUMPTION GENDER SPLIT: OPEEPL VS. U.S. CENSUS DATA: 19

20 CONTACT US For General Inquiries Contact Our HQ: Opeepl ApS VAT No.: DK Njalsgade 21G, 7 th floor Phone: DK 2300 Copenhagen e: contact@opeepl.com Denmark w: NORTH AMERICA north.america@opeepl.com EUROPE contact@opeepl.com MIDDLE EAST & AFRICA mea@opeepl.com ASIA PACIFIC apac@opeepl.com SOUTH AMERICA south.america@opeepl.com 20