Using Bluetooth Beacons to Build Smarter Cities. Andres Bolanos / Marko Dugonjic symsoftsolutions.com

Transcription

1 Using Bluetooth Beacons to Build Smarter Cities Andres Bolanos / Marko Dugonjic symsoftsolutions.com

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5 Next 30 mins: Internet of Things How Beacons Fit In Capabilities and use User Experience

6 INTERNET OF THINGS

7 IoT & Proximity Technologies that describe a number of different ways to connect physical things to the internet Any item can become smart and context-aware Proximity means that an IoTenabled object reacts and changes according to your iot.do location

8 The IoT practical challenges Hardware Reliability Cost Adaptability & Scalability Security

9 HOW BEACONS FIT IN

10 Beacons Small device that transmits a Bluetooth signal at regular intervals Based on Bluetooth Low Energy (BLE) Advertising Interval (Frequency) Platform independent No internet connection, cannot see any devices Transmit a unique ID

11 The role of beacons Candidate for standard of IoT High penetrations rates: over 90% of smartphones are equipped with Bluetooth Long range: Bluetooth can broadcast up to 100m Energy efficiency: BLE is far more energy efficient than many other methods Smart devices/beacons count kontakt.io

12 kontakt.io estimote.com gimbal.com

13 Beacons vs. NFC & GPS Range Accuracy Energy Efficiency Cost

14 AND Beacons vs. NFC & GPS

15 CAPABILITIES & USE

16 Detect proximity Trigger preprogrammed actions Announce presence Collect data

17 Ways to utilize beacons

18 1. Inform 2. Sell 3. Interact 4. Navigate 5. Analyze 6. Track 7. Secure

19 Inform Business Needs Attract people to your venue Raise awareness about your product or company Engage people with your product Share information with your clients at the touch of a button Beacon Solutions Share useful information about your product or a company with people passing by Send agenda of your event or a restaurant menu directly to customers nearby Reward visitors with exclusive and free access to VIP information Image: beaconstac

20 Sell Business Needs Boost your product sales Raise awareness about ongoing promotions and discounts Retain your customers Enable contactless payments Decrease time customers stand in line Beacon Solutions Drive people to your venue as they pass by through location sensitive notifications Transmit messages on sales & discounts next to relevant products Loyalty points per purchase or check-in at venue Payments triggered by beacons (POS integration)

21 Interact Business Needs Make visitors experience more personal, customized, and engaging Educate visitors about the space they are in and the objects they are facing Attract attention and raise awareness about the parts of your venue that are usually neglected Enable users to interact with your product or service Beacon Solutions Develop apps that will help your visitors learn more about exhibits that they re standing in front of Save money on external audio guides by enabling them in a mobile app Gamify users experience with proximity aware quizzes or treasure hunts Proximity based ordering feature on your app Image: estimote

22 Navigate Business Needs Support visitors navigation in tortuous venues and huge open spaces Enable visitors easily to find a specific point / room / object in a venue Make indoors navigation accurate, directed, and real-time Adjust navigation to dynamically changing spaces Beacon Solutions Implement an indoor navigation app that will work similarly to GPS for the end user Introduce path and time estimation features Enable beacon guided tours Add environmental information for visually impaired people Image: recantha.co.uk

23 Analyze Business Needs Learn which spots get the most footfall and how users interact with those spaces Improve crowd management Learn about the pathway and movement patterns of your users or employees Learn how much time people spend next to a specific object/room Beacon Solutions Use beacons to gather aggregated statistics and draw time and space sensitive heat maps Identify best places to exhibit your best offers Improve your sales by learning who your repeat customers are Identify peak times at your venue Image: kontakt.io

24 Track Business Needs Track your tools, transport, commodities, and stock Keep tabs on important public objects that change position Locate your personal goods and valuables Beacon Solutions Locate goods in a warehouse or livestock on a farm Quickly find medical equipment in your hospital Find your notebook and never lose it again in your office or dormitory Image: etraq

25 Secure Business Needs Improve entrance security of your venue, household or office Secure your vehicle Improve effectiveness of security service guarding your facilities Beacon Solutions Open doors with a smartphone by building beacons into electronic locks Double secure your bike or car by requiring the presence of your smartphone for identification Track security guard and lifeguard path pattern to improve overall safety of your venues and visitors Image: kontakt.io

26 Beacon Protocols

27 ibeacon vs Eddystone Developed by Apple in 2013 Proprietary software Native for ios, Android (API s) Broadcasts 1 advertisement package (UUID, Major, Minor) App is necessary No specific API s for fleet management Developed by Google in 2015 Open Source Cross-platform Broadcasts 4 packets (UID, URL, Telemetry, EID) Opens web browser Nearby API & Proximity Beacon API

28 EXPERIENCE

29 Essentials Utility Safety Mobility

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31 The Wayfindr Open Standard

32 Essentials Recreation Utility Safety Navigation Traveler experience Points of interest Augmented reality

33 houstonzoo.org stqry.com

34 Guggenheim Near Me App

35 Essentials Recreation Optimization Utility Traveler experience Analytics Safety Points of interest Asset tracking Navigation Augmented reality Crowd management

36 kontakt.io / lighthouse.io

37 reeperbahnfestival.com

38 reeperbahnfestival.com

39 VALUE EXCHANGE

40 Last 30 mins: Internet of Things How Beacons Fit In Capabilities and use User Experience

41 Beacons as a Public Infrastructure

42 Array of Things: A Fitbit for the City

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44 Thank you! Andres Bolanos / Marko Dugonjic symsoftsolutions.com