Focus Area Level Report Including Knowledge and Skills, and Performance Indicators

Transcription

1 Including Knowledge and Skills, and BIPA01.01 Implement business ethics, regulations and safeguards to protect the business and to create trust. BIPA Apply ethics and government regulations to protect the business. BIPA Implement managerial ethics. BIPA Apply trade regulations. BIPA Analyze environmental regulations. BIPA Comply with tax regulations. BIPA Fulfill business reporting requirements. BIPA Create safety and security plans to minimize loss and to maximize return. BIPA Identify speculative business risks. BIPA Obtain insurance coverage. BIPA Develop strategies to protect digital data. BIPA Establish policies/procedures for preventing internal theft. BIPA Develop policies/procedures for preventing vendor theft. BIPA Develop procedures for preventing burglary. BIPA Establish fire-prevention program. BIPA Establish safety policies and procedures. BIPA Explain risk management. BIPA Resolve safety and security breaches to create safe working environment and to minimize loss. BIPA Correct hazardous conditions. BIPA Settle insurance claims. BIPA01.02 Implement communication and interpersonal skills to manage a business operation. BIPA Communicate and apply interpersonal skills to manage a business. BIPA Prepare complex written reports. BIPA Fulfill management s role in customer relations. BIPA02.01 Monitor marketing information to enhance sales opportunities. BIPA Predict sales to guide business activities. BIPA Estimate market and sales potentials. BIPA Project sales forecasts realistically. BIPA03.01 Assess buying and merchandising-career information to enhance opportunities for career success. BIPA Analyze buying and merchandising careers to determine careers of interest. BIPA Identify career opportunities in buying and merchandising. BIPA Investigate the role and responsibilities of retail buyers and merchandisers. Page 1 of 10

2 Including Knowledge and Skills, and BIPA Recognize factors that affect the scope of buyers /merchandisers responsibilities. BIPA Compare and contrast buying for a single store with buying for multiple stores. BIPA Ascertain educational requirements for buying and merchandising careers. BIPA Determine income ranges associated with buying and merchandising careers. BIPA Assess working conditions associated with buying and merchandising careers. BIPA Determine perquisites (perks) associated with buying and merchandising careers. BIPA Describe the lifestyles of buyers and merchandisers. BIPA Identify career paths in buying and merchandising careers. BIPA Explain the personal characteristics associated with buying and merchandising success. BIPA Compare individual s abilities, interests, and attitudes with those associated with buying and merchandising success to determine the match between the two. BIPA Analyze desired lifestyle and that associated with buying and merchandising careers. BIPA Discern between desired benefits and those associated with buying and merchandising careers. BIPA Contrast personal characteristics with those associated with buying and merchandising success. BIPA Examine similarities and differences between personal educational goals and educational requirements for buying and merchandising careers. BIPA03.02 Employ communication and interpersonal skills to facilitate interactions with others. BIPA Communicate and apply interpersonal skills to manage buying and merchandising and to provide customer assistance. BIPA Give directions to other locations. BIPA Verify customer s identification when providing age-restricted products. BIPA Prepare complex written reports. BIPA Fulfill management s role in customer relations. BIPA03.03 Implement business ethics, regulations, and safeguards to protect the business and to create trust. BIPA Apply ethics and government regulations to protect a retail business. BIPA Implement managerial ethics. BIPA Apply trade regulations. BIPA Analyze environmental regulations. BIPA Comply with tax regulations. BIPA Fulfill business reporting requirements. BIPA Record and report sales tax, when appropriate. Page 2 of 10

3 Including Knowledge and Skills, and BIPA Plan and implement security measures to minimize loss and to create trust. BIPA Identify policies and procedures for handling shoplifters. BIPA Implement procedures for reducing bad-check losses. BIPA Establish policies/procedures for preventing internal theft. BIPA Develop policies/procedures for preventing vendor theft. BIPA Recognize procedures for handling robbery situations. BIPA Open/close business facility. BIPA Develop procedures for safeguarding cash. BIPA Complete bank deposits/records. BIPA Select security systems for the business. BIPA Conduct risk assessments. BIPA Implement measures to maintain a safe working environment. BIPA Clean service and work areas. BIPA04.01 Apply technological tools in the workplace to expedite work flow and to prepare professional looking materials. BIPA Pending Beginning BIPA Pending Beginning BIPA04.02 Manage marketing communication and promotion activities to facilitate business s development and growth and to contribute to customer satisfaction. BIPA Acquire foundational knowledge of marketing communication and promotion activities to gain an understanding of their nature and scope. BIPA Explain the nature and scope of marketing communication and promotion in the advertising industry. BIPA Identify factors affecting international marketing communication and promotion. BIPA Advertise to communicate with targeted audiences. BIPA Describe the use of color in advertisements. BIPA Develop advertising headlines. BIPA Select illustrations for advertisements. BIPA Determine copy strategies. BIPA Select type style and font for advertisements. BIPA Create advertising layouts. BIPA Prepare advertisements. BIPA Check advertising proofs. BIPA Write direct-mail letters. BIPA Compare and contrast online advertisements with traditional advertisements. BIPA Explain marketing. BIPA Write content to use on the Internet. BIPA Explain marketing. BIPA Execute targeted s. Page 3 of 10

4 Including Knowledge and Skills, and BIPA Select strategies for online advertising. BIPA Develop direct advertising strategies. BIPA Conceptualize web-site design/components. BIPA Pre-test advertising. BIPA Measure media audience. BIPA Select advertising media. BIPA Select placement of advertisements. BIPA Buy advertising time/space. BIPA Schedule media. BIPA Conduct advertising tracking studies. BIPA Evaluate effectiveness of advertising. BIPA Conduct publicity and public relations to create goodwill and to remind others about business activities. BIPA Obtain publicity. BIPA Coordinate news releases. BIPA Analyze costs/benefits of company participation in community activities. BIPA Create interactive public relations. BIPA Develop a public-relations plan. BIPA Employ sales promotion activities to inform or remind others. BIPA Recognize the use of slogans in sales promotion. BIPA Create promotional signs. BIPA Design company brochures. BIPA Develop sales packets for clients. BIPA Design catalogs. BIPA Design frequency marketing program. BIPA Analyze use of specialty promotions. BIPA Create online sales promotions. BIPA Develop a sales-promotion plan. BIPA Manage promotional activities and staff to expedite work, to coordinate activities, and to maximize the value of marketing communication and promotion. BIPA Select techniques for promoting web sites. BIPA Use past advertisements to aid in promotional planning. BIPA Select techniques to improve online response rates. BIPA Predict and control promotional expenditures. BIPA Prepare promotional budgets. BIPA Employ a computerized promotional budget system. BIPA Develop an advertising campaign. BIPA Develop promotional plan for a business. BIPA Incorporate e-commerce considerations into promotional plan. BIPA Select strategies for delivering promotional materials to clients. BIPA Determine effectiveness of promotional efforts. BIPA05.01 Assess marketing information and research career information to enhance opportunities for career success. Page 4 of 10

5 Including Knowledge and Skills, and BIPA Analyze marketing information and research careers to determine careers of interest. BIPA Identify career opportunities in marketing information and research. BIPA Investigate the role and responsibilities of marketing information and research employees. BIPA Recognize factors that affect the scope of responsibilities of marketing information and research employees. BIPA Ascertain educational requirements for marketing information and research careers. BIPA Determine income ranges associated with marketing information and research careers. BIPA Assess working conditions associated with marketing information and research careers. BIPA Determine perquisites (perks) associated with marketing information and research careers. BIPA Describe the lifestyles of marketing information and research employees. BIPA Identify career paths in marketing information and research careers. BIPA Explain the personal characteristics associated with marketing information and research success. BIPA Identify types of marketing-research firms. BIPA Compare individual's abilities, interests, and attitudes with those associated with marketing information and research success to determine the match between the two. BIPA Analyze desired lifestyle and that associated with marketing information and research careers. BIPA Discern between desired benefits and those associated with marketing information and research. BIPA Contrast personal characteristics with those associated with marketing information and research success. BIPA Examine similarities and differences between personal educational goals and educational requirements for marketing information and research careers. BIPA05.02 Manage marketing information to facilitate marketing functions. BIPA Manage marketing-information to make and evaluate logistical decisions. BIPA Identify information helpful to supply chain members in planning. BIPA Identify data available through online tracking methods. BIPA Assess bar-code data. BIPA Monitor inventory data. BIPA Track cost data. BIPA Collect product quality data. BIPA Conduct total cost analysis of logistics. BIPA Analyze service sensitivity. BIPA Evaluate suppliers. BIPA Evaluate use of wholesalers in product distribution. Page 5 of 10

6 Including Knowledge and Skills, and BIPA Manage marketing information to facilitate pricing strategies that maximize return and meet customers perceptions of value. BIPA Conduct demand analysis. BIPA Determine price sensitivity. BIPA Manage marketing information to assist in obtaining, developing, maintaining, and improving a product/service mix that responds to market opportunities. BIPA Conduct product analysis. BIPA Conduct customer-satisfaction studies. BIPA Conduct service-quality studies. BIPA Identify new-product opportunities. BIPA Test product concepts. BIPA Design and conduct product tests. BIPA Determine attitudes towards products and brands. BIPA Provide information to launch new products. BIPA Estimate repeat purchase rate. BIPA Estimate purchase cycle. BIPA Manage marketing information to facilitate promotional activities. BIPA Pre-test advertising. BIPA Conduct advertising tracking studies. BIPA Measure media audience. BIPA Predict and control promotional expenditures. BIPA06.01 Assess e-marketing career information to enhance opportunities for career success. BIPA Analyze e-marketing careers to determine careers of interest. BIPA Define and describe the e-marketing industry. BIPA Describe e-marketing s impact on business. BIPA Identify career opportunities in e-marketing. BIPA Ascertain educational requirements/backgrounds of e-marketers. BIPA Determine income ranges for e-marketers. BIPA Determine perquisites (perks) associated with e-marketing. BIPA Describe the working conditions and lifestyles of e-marketers. BIPA Explain the personal characteristics associated with e-marketing success. BIPA Compare individual s abilities, interests and aptitudes with those associated with e-marketing success to determine the match between the two. BIPA Analyze desired working conditions and lifestyles and that associated with e-marketing. BIPA Discern between desired benefits and those associated with e- marketing. BIPA Contrast personal characteristics with those associated with e-marketing success. BIPA Examine similarities and differences between personal educational goals and educational requirements for e-marketing. Page 6 of 10

7 Including Knowledge and Skills, and BIPA06.02 Acquire foundational knowledge of the Internet and e-commerce to understand its scope and impact on business and the economy. BIPA Investigate the retail industry to explore the relationship between retailing and e-commerce. BIPA Identify reasons for changes occurring in retailing. BIPA Determine classifications of retailers. BIPA Ascertain advantages/disadvantages associated with each classification of retailer. BIPA Identify types of non-store retailers. BIPA Explain the growth of non-store retailing. BIPA Compare e-commerce with traditional commerce. BIPA Determine issues and trends in retailing that impact e-commerce. BIPA Explore the relationship between e-commerce and the Internet to understand the role of the Internet in e-commerce. BIPA Identify the process that enables different types of computers and different operating systems to communicate with each other. BIPA Recognize factors that affect the speed of an Internet connection. BIPA Describe Internet-access options. BIPA Explain the key components of the Internet. BIPA Discuss the primary applications of the Internet (e.g., network communications, market intelligence, promotion, etc.). BIPA Differentiate among e-commerce models. BIPA Identify competitive advantages provided by the Internet. BIPA Analyze the economic impact of e-commerce. BIPA Determine investment opportunities associated with e-commerce. BIPA Discuss the results of media spending for e-commerce. BIPA Recognize the relationship between e-commerce and inflation. BIPA Determine the impact of e-commerce on a business s efficiency and effectiveness. BIPA Ascertain the impact of e-commerce on international trade to understand the global marketplace. BIPA Identify considerations in communicating with an international market. BIPA Analyze factors affecting a business s ability to sell to an international market. BIPA Determine how e-commerce enables small businesses to compete internationally with large businesses. BIPA Determine the impact of the Internet on marketing to determine the Internet s usefulness in carrying out marketing activities. BIPA Distinguish between the WWW and the Internet. BIPA Compare and contrast the advantages/disadvantages of using as a marketing tool. BIPA Determine the advantages/disadvantages of the WWW as a marketing tool. BIPA Recognize the importance of Internet-use policies. BIPA Scrutinize the impact of the Internet on each of the marketing functions. BIPA Compare and contrast in-store merchandising with online merchandising to determine their similarities and differences. BIPA Distinguish between merchandising and marketing. BIPA Ascertain the importance of merchandising to retailers and to e-tailers. Page 7 of 10

8 Including Knowledge and Skills, and BIPA Distinguish between merchandising for brick-and-mortar retailers and for online retailers. BIPA Identify merchandising activities. BIPA Identify the impact of the Internet on a business s purchasing activities to appreciate the value added by the Internet. BIPA Investigate the online purchasing process. BIPA Identify ways that the Internet facilitates purchasing activities. BIPA Determine constraints associated with online purchasing. BIPA Place orders/reorders to maintain appropriate levels of materials/equipment/supplies. BIPA Identify factors to consider when placing orders/reorders. BIPA Describe the use of smart cards in placing orders/reorders. BIPA Identify the components of purchase orders. BIPA Calculate amount of order/reorder. BIPA06.03 Implement e-business ethics, regulations and safeguards to protect the business and to create trust. BIPA Apply ethics and government regulations to protect the e-business. BIPA Take ethical actions with online communications. BIPA Identify legal considerations in e-commerce. BIPA Record and report sales tax, when appropriate. BIPA Secure company and customer data to minimize loss and to create trust. BIPA Identify strategies for protecting business s web site. BIPA Select strategies for protecting online customer transactions. BIPA06.04 Acquire needed skills to create a web presence. BIPA Employ technological tools to create a web presence. BIPA Demonstrate basic desktop publishing functions. BIPA Integrate software applications. BIPA Identify tools used in web-site creation. BIPA Explain basic programming languages. BIPA Identify capabilities of Internet/Web programming. BIPA Select web host. BIPA06.05 Organize, control and plan work efforts to manage e-business activities. BIPA Organize work to facilitate e-business success. BIPA Develop an e-commerce project plan. BIPA Control costs to minimize expenses and maximize return. BIPA Identify costs associated with e-commerce. BIPA Determine return on investment (ROI) for e-commerce. BIPA Plan an e-business to maximize return and minimize expense. BIPA Incorporate e-commerce considerations into a business plan. Page 8 of 10

9 Including Knowledge and Skills, and BIPA06.06 Manage marketing activities to facilitate e-business development and growth. BIPA Utilize distribution knowledge and skill to manage supply-chain activities. BIPA Explain distribution issues and trends in e-commerce. BIPA Process incoming merchandise. BIPA Resolve problems with incoming shipments. BIPA Process returned/damaged product. BIPA Establish receiving schedules. BIPA Store merchandise. BIPA Select appropriate storage equipment. BIPA Plan storage space. BIPA Explain the nature of e-crm. BIPA Fulfill orders. BIPA Select best shipping method. BIPA Analyze shipping needs. BIPA Analyze capabilities of electronic business systems to facilitate order fulfillment. BIPA Assess order-fulfillment processes. BIPA Maintain inventory levels. BIPA Complete inventory counts. BIPA Plan/organize inventory counts. BIPA Describe inventory control systems. BIPA Identify types of unit inventory-control systems. BIPA Determine inventory shrinkage. BIPA Maintain inventory-control systems. BIPA Develop inventory-control systems. BIPA Develop collaborative relationships with channel members. BIPA Establish system for processing dead/excess merchandise. BIPA Value inventory (LIFO, FIFO). BIPA Evaluate inventory (stock turnover, gross margin, return on inventory, open to buy). BIPA Employ financial knowledge and skill to make e-business decisions. BIPA Identify strategies for electronic payment. BIPA Manage marketing-information to make e-business decisions. BIPA Explain privacy issues in e-commerce. BIPA Identify data available through online tracking methods. BIPA Use online marketing research tools/techniques to collect primary data. BIPA Maintain customer database. BIPA Explain the use of data mining. BIPA Use results of data mining to make marketing decisions. BIPA Use web-site tracking methods for decision making. BIPA Identify online target market. BIPA Incorporate e-commerce considerations into marketing plan. BIPA Acquire knowledge of e-pricing strategies to maximize return and meet customers perceptions of value. BIPA Describe the impact of the Internet on pricing decisions. BIPA Obtain, develop, maintain, and improve a product/service mix to respond to market opportunities. Page 9 of 10

10 Including Knowledge and Skills, and BIPA Maintain/update web site. BIPA Explain the use of customization strategies in e-commerce activities. BIPA Identify personalization strategies for use in e-commerce activities. BIPA Optimize business s web-site placement with major search engines and directories. BIPA Use the Internet to build brand equity. BIPA Identify customer-service issues in e-commerce. BIPA Evaluate e-customer experience. BIPA Explain the nature of merchandise plans (budgets). BIPA Plan stock. BIPA Plan reductions. BIPA Plan purchases. BIPA Determine what to buy. BIPA Determine quantities to buy. BIPA Determine when to buy. BIPA Plan gross margin. BIPA Prepare merchandise plan (budget). BIPA Utilize promotional knowledge and skill for communicating information to achieve a desired outcome. BIPA Describe online advertisements. BIPA Explain marketing. BIPA Write content for use on the Internet. BIPA Execute targeted s. BIPA Select strategies for online advertising. BIPA Create interactive public relations. BIPA Identify sales-promotion techniques for e-commerce. BIPA Select techniques for promoting web site. BIPA Select techniques to improve online response rate. BIPA Incorporate e-commerce into promotional plan. BIPA Manage the e-sales function to determine client needs and wants and to respond through planned, personalized communication. BIPA Identify unique aspects of Internet sales. BIPA Describe customer support for online sales. BIPA Manage online customer support. BIPA Determine strategies for online customer support. BIPA Recognize the use of brand names in selling. BIPA Distinguish between online consumer and organizational buying behavior. BIPA Develop a plan for online suggestion selling. BIPA Evaluate online prospects. BIPA Train sales staff in use of the Internet. BIPA Develop plan for selling online. Page 10 of 10