Marketing. Online Tools and Resources. Chris N. West

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1 Marketing # Online Tools and Resources Chris N. West

2 #HashtagJimmy Build cohesiveness. Engage your audience. Create searchable feeds. Use in: Blog titles Google+ posts Facebook and Twitter updates Image descriptions on Pinterest and Instagram Vine videos

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8 Business Pages Increase your information bandwidth Create custom pages w/incentives Connect to Twitter to cross-promote Create Social Media tabs: pinterest, twitter, linkedin Talk casually w/other businesses; tag them! Set your Vanity URL for traditional marketing Use Ads/Sponsored Stories to get message out Develop a custom application Like industry-related businesses, vendors, competition

9 Vanity URL About Section and Page Name Keywords Inside Posts SEO for Facebook

10 Storytelling on Facebook EdgeRank Likes, Comments, Shares Think Engagement Depends on Current Followers Posting Videos What s your favorite Relate to Consumers and Products Write about a current events

11 Organic on Facebook Automating everything Only promoting your services Buying Likes Over posting

12 FACEBOOK MANAGEMENT

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14 FACEBOOK CONTENT

15 Organic on Facebook

16 Organic on Facebook

17 Ask questions that are easy to answer.

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20 CASE STUDY Amazon updates their Facebook page with a fresh cover image every couple of months. Background: Amazon Amazon uploads a new cover image on Facebook regularly. Results: Consistent engagement with each new cover image update Fresh updated feel on page Amazon wanted to engage returning users to their Facebook page with content that would surprise and inspire them. Activity: The cover image is updated on a month to month basis, relating to an event or celebration such as Easter, May 4 th and their own campaigns such as Handmade or #PrimePet. Outcomes: Amazon keeps their Facebook page looking fresh and also relevant for returning fans.

21 FACEBOOK GLOSSARY Reach The number of people that see your ad over a specific period of time Estimated reach is the maximum number of people that may potentially see your ad CPC / CPM Landing Pages Ad Fatigue Cost per Click Cost per 1000 Impressions CTR is Click Through Rate The single web pages that appear when a user clicks on your advert Reduced impact of your ads over time. Remember Facebook likes fresh content!

22 56% of customer tweets are ignored. 34% of marketers have generated leads with Twitter. Made (ad rev) $540 million 76% post status updates. 0.05% attracts 50% of the conversation. 8% of Americans use Twitter.

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26 TWITTER ALGORITHM

27 VISUAL TWITTER A Twitter study into the most effective Twitter language found: Photos average a 35% boost in retweets Videos get a 28% boost Quotes get a 19% boost in retweets Including a number receives a 17% bump in retweets Hashtags receive a 16% boost

28 TWITTER GIFs

29 SUBWAY

30 Twitter Problem Solving Product Information News Distribution Dialogue Short Bursts of Information

31 Twitter Tips Twitter Tips Team Corporate Buy in. Think about achievements Who will be posting for you? Budget Prepare What should you measure? Tweets, mentions, replies, referring traffic, links Followers per day Crisis Management

32 400 Million Users 61% Women; 29% Men Users age Income under $15,000 Top Brand: Nike Most Shared Brand: MTV Most Followed Brand: The Ellen DeGeneres Show 83% of posts include #Hashtags.

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36 Bio Like photos Themed accounts Engage comments Tag Followers GEO Tag photos

37 Share a variety of content Timing Matters Hashtags are key Don t forget Video Filters Help Engage With Competitors Followers Consider Curating User-

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44 INSTAGRAM AD BEST PRACTICE Content must be right for Instagram Unique images that jump out in the busy newsfeed Include hashtags and understand how your customers use them Video content can play up to 60 seconds now Photo carousel posts and slideshows are now supported formats

45 CASE STUDY: GO PRO Go Pro uses a branded hashtag, and cash incentives to encourage product endorsements from real life customers. Go Pro Go Pro has a huge following and uploads one customer image a day Results: Nearly 10m followers Over 19m uses of brand hashtags Background: Go Pro wanted to showcase the versatility of the camera, through the eyes of the customer. Activity: Go Pro encourage submissions of photo and video content. Users must tag images with #GoPro They share the best one every day on Instagram and credit their authors. Outcomes: Over 19 million photos submitted to Instagram with the #GoPro hashtag, and over 9 million followers.

46 INSTAGRAM MANAGEMENT Later Upload, schedule and manage from mobile and desktop Manage multiple accounts, and team members Plan visual content calendar Search and repost From $19/m Iconosquar e View photos and engage with content Get key metrics about your account such as followers and unfollowers Find out best times to post, and best filters to use From $5/m Schedugra m Upload and schedule content from desktop Manage multiple accounts Bulk uploads available From $50/m

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