OHSU Division of Management, School of Medicine BUILDING BUSINESS MODELS FOR CORE MANAGEMENT

Transcription

1 OHSU Division of Management, School of Medicine BUILDING BUSINESS MODELS FOR CORE MANAGEMENT

2 Master of Science in Healthcare Management Certificate in Healthcare Management

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5 The Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com

6 The Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels 6 3 Cost Structure Revenue Streams 5 9 designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com

7 1. Customer Segments Who are we aiming to reach and serve? For whom are we creating value? 2. Value Propositions What needs are we satisfying? What value are we delivering? 3. Channels How do we reach our Customer Segments to deliver our Value Proposition? 4. Customer Relationships What type of relationships do our Customer Segments want and expect? 5. Revenue Streams What earnings are generated from each Customer Segment? What are our Customer Segments willing to pay for the Value they receive? 6. Key Resources What are the important assets we need to provide a Value Proposition, maintain Customer Relationships and generate Revenue? 7. Key Activities What are the most important things we need to do to offer a Value Proposition, reach Customer Segments, maintain Customer Relationships and generate Revenue? 8. Key Partners What is the network of suppliers and partners we need for our business model to work? Who are our Key Suppliers? What Key Resources do we get from our Key Partners? What Key Activities do our Key Partners perform? 9. Cost Structure What are the most important Costs we will incur to deliver our Value Proposition, maintain Customer Relationships, generate Revenue, create and maintain Key Partners?

8 This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. The Business Model Canvas Key Partners Key Activities Lean Launchpad and the Business Model Canvas Designed by: Date: Version: Designed for: Value Propositions Customer Relationships Customer Segments OHSU Division of Management, School of Medicine Key Resources Channels Cost Structure Revenue Streams designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com Business Model Canvas Building Blocks 1. Customer Segments Who are we aiming to reach and serve? For whom are we creating value? 2. Value Propositions What needs are we satisfying? What value are we delivering? 3. Channels How do we reach our Customer Segments to deliver our Value Proposition? 4. Customer Relationships What type of relationships do our Customer Segments want and expect? 5. Revenue Streams What earnings are generated from each Customer Segment? What are our Customer Segments willing to pay for the Value they receive? 6. Key Resources What are the important assets we need to provide a Value Proposition, maintain Customer Relationships and generate Revenue? 7. Key Activities What are the most important things we need to do to offer a Value Proposition, reach Customer Segments, maintain Customer Relationships and generate Revenue? 8. Key Partners What is the network of suppliers and partners we need for our business model to work? Who are our Key Suppliers? What Key Resources do we get from our Key Partners? What Key Activities do our Key Partners perform? 9. Cost Structure What are the most important Costs we will incur to deliver our Value Proposition, maintain Customer Relationships, generate Revenue, create and maintain Key Partners? Lean Canvas Building Blocks 1. Key Partners à Problem Problem understanding is critical at the start. Avoid wasting time in building the wrong product or service. While Key Partners are important for some projects, most struggle wtih the Cost Structure and distribution Channels. 2. Key Activities à Solution What is the solution you are most passionate about? Avoid falling love with your first solution. Start with a minimum viable product (MVP). Key Activities are derived from Solutions. 3. Key Resources à Key Metrics There are only a few key actions or metrics that matter. Focus on value metrics first. Key Resources are aligned wtih Unfair Advantage. 4. Customer Relationships à Unfair Advantage What are the competitive advantages or barriers? How do you defend against fastfollowers? The path to customers is better captured in Channels. 5. Customer Segments 6. Unique Value Proposition 7. Channels 8. Revenue Streams 9. Cost Structure OHSU Division of Management (c) 2015

9 The Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com

10 ! The Business Model Canvas Designed for: Designed by: Date: Version: Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. designed by: Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com Business Model Canvas Building Blocks 1. Customer Segments Who are we aiming to reach and serve? For whom are we creating value? 2. Value Propositions What needs are we satisfying? What value are we delivering? 3. Channels How do we reach our Customer Segments to deliver our Value Proposition? 4. Customer Relationships What type of relationships do our Customer Segments want and expect? 5. Revenue Streams What earnings are generated from each Customer Segment? What are our Customer Segments willing to pay for the Value they receive? 6. Key Resources What are the important assets we need to provide a Value Proposition, maintain Customer Relationships and generate Revenue? 7. Key Activities What are the most important things we need to do to offer a Value Proposition, reach Customer Segments, maintain Customer Relationships and generate Revenue? 8. Key Partners What is the network of suppliers and partners we need for our business model to work? Who are our Key Suppliers? What Key Resources do we get from our Key Partners? What Key Activities do our Key Partners perform? 9. Cost Structure What are the most important Costs we will incur to deliver our Value Proposition, maintain Customer Relationships, generate Revenue, create and maintain Key Partners?

11 OHSU Division of Management, School of Medicine Jim Huntzicker Ron Sakaguchi BUILDING BUSINESS MODELS FOR CORE MANAGEMENT