Small Business Development

Transcription

1 Small Business Development Curriculum Guide Scranton School District Scranton, PA

2 Small Business Development Prerequisite: Students with an expressed interest in business are encouraged to take this class. Course Description: Small Business Development/Developing a Business is a course designed to provide students with an understanding of the role of entrepreneurs in our economy and to help them develop their own business plan in order start and operate a teen-based business. Students will start and operate teen-based business, create a computerized business plan, develop organizational skills necessary to run a business, and learn the value of self-discipline, time-management skills, and financial skills needed to operate a business successfully. Dynamic class discussions, real-world topics and creation of resume are also included. Small Business Development Page 1

3 Year-at-a-glance Subject: Small Business Development Grade Level 9-12 Date Completed: May st Quarter Topic Resources Academic Standards Should you become an entrepreneur?/introduction to Teen Listed below pages 7-9 Listed below pages 7-9 Entrepreneur/Entrepreneurs in Market Economy/Teen Projects 1,, 4, 5 Small Business Development Page 2

4 2 nd Quarter Topic Resources Academic Standards Identify and meet a market need/project 6-11/Market your Listed below pages Listed below pages Business/Distribution, Promotion, and Selling Small Business Development Page 3

5 3 rd Quarter Topic Resources Academic Standards Select Type of Ownership/Projects 12-14/Locate and set-up your Listed below pages Listed below pages Business/Plan and track your finances Small Business Development Page 4

6 4 th Quarter Topic Resources Academic Standards Operations management/ Project 15-20/Finalize Business Plan/ Listed below page Listed below page Presentation of plan/creating an Resume/Cover letter/interview questions Small Business Development Page 5

7 General Topic Academic Standard(s) Essential nowledge, Skills & ocabulary Resources & Activities Assessments Suggested Time Small Business Development Page 6

8 Q1 Should you become an entrepreneur? Q All about entrepreneurship Is entrepreneurship right for you? Exploring ideas and opportunities Problem solving for entrepreneurs Aptitude Brainstorming Employees Entrepreneurs Entrepreneurship Ideas Opportunities Self-assessment Trade shows ocabulary 10 days Section 1-5: Introduction to Teen Entrepreneur Overview and discussion on Teen Entrepreneur Project Small Business Development Page 7

9 Q1 Entrepreneurs in a Market Economy Q Entrepreneurs satisfy needs and wants How economic decisions are made What affects price? Capitalism Demand Economic decision making Economic resources Equilibrium price and quantity Fixed costs Marginal benefit Marginal cost Needs Opportunity cost Profit Scarcity Supply ariable costs Wants ocabulary 20 days Project 1 Choosing Your Teen-based Business Project 2 Creating the Company Description Project 3 Logo and Tagline To choose a teen based business to start and operate Decide how you will explain/set-up your company To produce appropriate logo/tagline Small Business Development Page 8

10 Q1 Develop a Business Plan Q Why a business plan is important What goes into a business plan? How to create an effective business plan Business plan Cover letter Executive summary Pro forma financial statement Service Corps of Retired Executives (SCORE) Small Business Administration (SBA) Small Business Development Centers (SBDC) Statement of purpose Trade associations ocabulary 15 days Project 4 - Creating the Descriptions of Products and Services Project 5 Creating the Market Analysis Decide what products/services to offer Decide target market, outlook of industry and personal strengths Small Business Development Page 9

11 Q2 Identify and Meet a Market Need Q Identify your market Research the market now your competition Competitive analysis Customer profile Demographics Direct competition Focus group Geographic data Indirect competition Market research Market segments Primary data Psychographics Secondary data Survey Target market Use-based data ocabulary 20 days Project 6 Creating a Business Card Design a card for your business Project 7 Company Letterhead Create appropriate letterhead for your business Project 8 Marketing Plan Identify and create plan for marketing your business Small Business Development Page 10

12 Q2 Market Your Business Q Develop the marketing plan The marketing mix product The marketing mix - price Branding Competition-based pricing Cost-based pricing Demand-based pricing Discount pricing Features Market share Marketing Marketing concept Marketing mix Marketing plan Marketing strategy Positioning Product mix Psychological pricing Return on investment ocabulary 15 days Project 9 Creating the Operating Plan Decide on purchasing, production and operations Project 10- Creating a Schedule of Startup Funds Required Decide on equipment, materials, and advertising Small Business Development Page 11

13 Q2 Distribution, Promotion, and Selling Q The marketing mix distribution The marketing mix promotion Selling and promoting Advertising Channels of distribution Direct channel Distribution Emotional buying decisions Indirect channel Personal selling Physical distribution Press release Public relations Publicity Rational buying decisions Rebate Sales promotion telemarketing ocabulary 10 days Project 11- Creating a Customer Prospect Database Decide who to market your business to Small Business Development Page 12

14 Q3 Select a Type of Ownership Q Decide to purchase, join or start a business Choose a legal form of business Legal issues and business ownership Advertising fees Board of directors Contract Copyright Corporation Dividends Franchise Initial franchise fee Intellectual property Partnership Patent Royalty fees Share of stock Sole proprietorship Startup costs trademark ocabulary 20 days Project 12 - Creating an Introductory Promotional letter Project 13 - Design a Three- Panel Brochure Design an intro letter for your customers Create an informative brochure about your business Small Business Development Page 13

15 Q3 Locate and Set-up Your Business Q Choose a location Obtain space and design the physical layout Purchase equipment, supplies, and inventory Enterprise zones Gross lease Industrial park Inventory Landlord Net lease Percentage lease Quote Reorder point Tenant Trade area endors ocabulary 15 days Project 14 - Creating a Newspaper Advertisement To produce an appropriate news ad for your business. Small Business Development Page 14

16 Q3 Plan and Track Your Finances Q Finance Your Business Pro Forma Financial Statements Recordkeeping for business Account Balance Sheet Cash flow statement Check register Collateral Debt capital Debt-to-equity ratio Equity capital Income statement Journals Net worth Payroll Transaction enture capitalists ocabulary 10 days Small Business Development Page 15

17 Q4 Operations Management Q Operating procedures Inventory Management Financial Management Authoritative management Cash budget Democratic management Gross sales Management Manager Net sales Operations manual Organizational structure Periodic inventory method Perpetual inventory method Point-of-sale (POS) software system Stock card Stock turnover rate ocabulary 15 days Project 15 Creating an Owners Resume/Cover Letter/Interview questions Students will create a resume, and learn how to create an effective cover letter and discuss interview techniques Small Business Development Page 16

18 Q4 Finalize Business Plan Project 16 Projected Income Statement Project 17 Promotional Slide Show Project 18 Executive Summary Project 19 Business Plan Cover Page Project 20 Final Assembly of Your Business Plan Presentation of plan Q Creation of projected income statement Organization and creation of promotional slide show Development of executive summary Create cover page Proper assembly of business plan Presentation of business plan to class Income statement Projected income statement Promotional slide show Executive summary ocabulary 20 days Small Business Development Page 17

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