Shifting to Youtil Disrupting the Energy Consulting and Audit Market

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1 Shifting to Youtil Disrupting the Energy Consulting and Audit Market PAGE 1 ================================================================= The Value of the Youtil Platform to Energy Consultants Over Traditional Methods The Future of Energy Consultation The Youtil lighting energy audit software and CRM system is not your grandfather's energy consulting and auditing software. The Youtil digital command center is a powerful comprehensive energy consulting business management and auditing systems. Youtil tracks tasks, facilitates project management and enables knowledge sharing to bring you, your customers and your industry resources all together on a state-of-the art online audit process management, product information and procurement, and communications platform. PAGE 2 ================================================================= Fully Transparent Process Customers are fully informed about the entire scope of services and array of products proposed by their Consultants. Consultants provide complete transparency and accountability for execution of plans submitted to their customers during the proposal process. Building Owners/Managers are free to quick search all technical specifications for products to be installed in their buildings, all entirely and conveniently accessible through the streamlined, user-friendly Youtil platform EDI. Fully Transparent Documentation Youtil makes information that had normally been obscured from view of customer business owners, building owners, and property managers readily accessible to them. Documents such as spec sheets, detailed timelines for installation, information on competitive brands of products, industry best labor practices, and so on, all previously accessible only by LED professionals, are now freely available for customers to access and review. Risk Reduction Youtil ensures that customer budgets are appropriately aligned with contracts, ROI targets, and selected manufacturers. Optimized Rebate Processing Many businesses, property owners, and managers depend on rebates to offset the cost of lighting projects. Youtil's sophisticated rebate algorithms permit rapid estimation and factoring of rebates into proposals, enabling decision-makers to view rebate values during the bid process in ROI projections. Federal and State Regulations

2 Youtil facilitates confirmations that a project meets municipal, state, and federal regulations. Customers can now be confident that the products and methods used on their properties meet all regulatory codes. Opportunity Cost Now vs. Later A value-added feature of Youtil s energy-savings calculation function is generation of reports for business owners and property owners and managers on the cost of delaying energy upgrades. This is a very significant point in the considerations LED and Energy Consultants help their customers work through. Having a clear understanding of the comparative cost of waiting highlights the importance of the opportunity to reduce costs through proactive lighting upgrades to green products. PAGE 3 ================================================================= *The Value Propositions That Youtil Provides to the Energy Consultant the Youtil platform delivers a level of savings for consultants in time and money incomparable with outdated traditional processes such as Excel spreadsheets, pen & paper, overpriced tools, etc. Elevated Professionalism Youtil's state-of-the-art online platform enhances consultants' professional image in presenting options to prospective customers, which facilitates the sales process. Consultants can present prospects with an organized digital tour through the history of their professional work. And, they can provide their prospects with a level of well-supported rationales for their proposals that far exceeds the comparatively very limited possibilities of pen & paper presentations. Youtil's connectivity tools further inspire confidence in consultant's professional reliability. Providing more convenient communications between consultants and end users promotes a stronger rapport, a more collaborative spirit between the parties to the process, and an overall better customer experience. That increases the liklihood of repeat sales as well as positive reviews and referrals. Job Reporting Consultants can provide reports on the scope of work to be done, along with labor estimates and timelines. Offering end users this level of accountability establishes a new industry best practice, and is a radical advancement beyond the grossly outmoded methodologies that have many energy consulting professionals still functioning in conditions of rampantly inconsistent communication. Project Budgeting Consultants and customers can work together on budgeting in the earliest stages of the project, all via the user-friendly Youtil App. Pricing discussions and prioritization are informed by technical data and regulatory information accessed with a few clicks through Youtil's industry education and marketplace portals. In the past, such discussions would have taken too much time to be practical. But, the new ecosystem provides for incomparably more convenient ways for the consultant to plan for, and accommodate consumer expectations. Rebate Processing Consultants finally now have a fully reliable resource for all energy rebates. This saves enormous amounts of processing time on each project. It also opens a wide range of possibilities for discovery of new, unexplored rebate options.

3 PAGE 4 ================================================================= The Era of Data Data is as important for the lighting energy consultant as it is for the manufacturer. Trends in enduser behaviors alert consultants to prospective audit customer leads. Continuously auto-updated regional data informs consultants about available rebates to pursue and associated products to propose. Seasonal Analytic Data Regional data for completed projects, will reveal seasonal shifts in demand. This valuable data is currently unrecorded and therefore unavailable for analysis. Additionally, most lighting energy consultants don't have the necessary resources to perform seasonal analysis or other highly useful analyses, due to the industry's neglect of opportunities in big data. This industry-wide deficiency is remedied as all lighting energy consultants and contractors come online and begin automatically contributing to essential harvestable data. Marketplace Reporting Youtil provides users with a preferred source of lighting and audit industry news, including manufacturer news releases. Busy consultants can stay current and use up-dated information to provide better solutions and to demonstrate expertise. Having a thumb on the pulse of industry activity gives savvy consultants the competitive edge and establishes them as leading experts in the field. Strategic Resources Having all of a consultants project or job photos in one place, accessible at the touch of a button on an App opens up a new world of organizational opportunities. Project management, strategic planning and sales are all facilitated by having a spectacularly powerful, comprehensive project files archival resource at your fingertips. PAGE 5 ================================================================= Current State of the Lighting Consultation and Audit Industry On the Down Side During this time of diminishing government rebates, inflated fixture prices, high tools costs, and sweeping deregulation of environmental policies, green industry professionals have more reason than ever to pull out all stops on quality in communications, transparency, pricing strategies, project efficiency, customer collaboration and relationship building, and value-added services. On the upside Green energy use is steadily increasing nationwide, rising from % to % of all energy used in the U.S. by These numbers reflect growth in opportunities for lighting energy consultants over the coming years. Despite the national leadership's return to promoting use of nonrenewable

4 energy sources, energy suppliers and consumers have continued the forward push toward higher percentages of green energy use. Additionally, green jobs have performed spectacularly well against jobs in nonrenewable energy fields. So, the Energy Consultant's start is on the rise. For savvy consultants who take their audit processes and consulting management practices to the next level of efficiency and service quality on Youtil, this is your time. The competitive benefits can be career-escalating. PAGE 6 ================================================================= The Value of Change For those consultants who procrastinate on making the upgrade to the modern online operating system, the ability to build or sustain a business on the benefits of their traditional methods in use are diminishing as more and more consultants do come online. As the contrast between the offerings and methods of those operating on and off the platform become apparent and increasing known among commercial and industrial lighting consumers, the choice becomes very clear for smart commercial consumers. PAGE 7 ================================================================= Marketplace Choice Youtil increases visibility of a consultant's presence in his/her local market, actually generating leads, supplying all digital operational tools needed to run a quality consulting and auditing business. Youtil provides audit tools, CRM tools, manufacturer marketplace, and other tools, and even offers job financing support to consultants' existing clients. Creation of a transparent marketplace is a premium feature of Youtil verifying for both consultants and end users that they're getting a fair deal with terms that are all fully disclosed. Over time, this new industry order will mean greater access to commodities, and it will highlight innovative products. Interpreting Data & Trends Consultants are presented with data about industry trends, with emphasis on pricing trends as well as commercial and industrial consumer demand. Understanding Ad Placement Youtil provides an entirely transparent system for purchase and premium placement of a consultant's listing. Access is consistently fair, and exposure is targeted according to region, specialty, and target market needs analyses. Understanding Marketing Spend Youtil provides accessible state-of-the-art tools to help consultants understand the extent of effectiveness of their premium ad placement, and how to increase it. PAGE 8 ================================================================= Optimal Tools and Methods Transformational Values Simplified Cost vs. Opportunity Cost Youtil approach to assisting sales is based on data. A major challenge for consultants is convincing a prospective customer of the

5 importance of signing off on a high-budget project. Having the benefit of persuasive data, that reveals to the end user that he/she has been or will be losing money over time by waiting to go green with lighting educates, creates urgency, and builds trust. These critical accomplishments can be made passively, on the Youtil platform or via the App, often without interaction with the consultant. Transparent Timeline Labor schematics, including timelines, for the customer's review are freely accessible via the App. The sense of accountability this feature creates for the consultant and end users frees customers to readily track progress and to be promptly informed of any difficulties that arise on the project that may impact project delivery dates. Information Solution Educating prospective customers on manufacturers' products and industry practices is time prohibitive without the benefit of Youtil's educational tools. Allowing end users to explore the industry on their own and to easily share industry resources affords customers a fuller understanding of the total solution that is to be installed. This information access also increases customer satisfaction, which in turn elevates ratings for consultants. PAGE 9 ================================================================= Data and Disruption Consultants naturally tend to make more money using an improved business model. Youtil improves the existing standard model in several essential ways. Disruption is an inevitable process in the energy market, as in any thriving, innovation-driven business sub-sector. Data proves to be the way for consultants to connect more effectively with customers and the industry. Youtil is positioned to disrupt the LED industry with the paradigm-shifting business model that will change the way lighting energy consultants and auditors conduct their work. The Youtil platform and App meet a growing commercial consumer demand for On Demand Construction of platforms for instant clickable access to information, process flows and assistance. As with any market shift, consumers will drive the broad-scale conversion to Youtil, trusting it for use on their projects in their workplaces and buildings. Consultants discover major reductions in manpower and project time usually more than 50% reduction during the auditing and diagnostic phase. Projects underway benefit significantly from use of the Youtil App's timeline management tools, which lessen project managers' workloads. The volume of direct communications with customers is reduced for consultants while customers enjoy using preferred means to more conveniently access information independently whenever it's most convenient for them 24/7. For manufacturers, Youtil represents a new sub-market venue for featuring your brand s premium products. The platform has built-in marketing features designed to strengthen your presence in the market and increase your reach. PAGE 10 ================================================================= What Youtil is All About The Youtil platform provides transparency, open communication, and easy access to educational resources in lighting and energy. Around the core of Youtil lighting audit software, a sophisticated digital world of energy consultation business services has developed.

6 Today's Youtil streamlines project management tracks tasks, maintains prompts, organizes data, manages standard and customized customer communications, and enables knowledge-sharing on a comprehensive platform unparalleled for its transformative LED market service technologies. All green career professionals and businesses share values of promoting a broader scope of green energy and an ultimately sustainable national and global energy infrastructure. Youtil directly supports these green goals and the sustainability-minded energy consultants, designers and contractors in the common mission of cultivating a greener world. PAGE 11 ================================================================= Youtil All-In-One Green Business Management The Youtil platform is now an unparalleled primary energy consulting and audit management resource. The creation of Youtil's mobile App is connecting industry professionals and their customers and providing for open knowledge sharing on the most feature rich, intuitive and transparent platform in the entire green energy industry. The Youtil online environment offers consultants a sustainable system for managing and finding manage and find new clients. Youtil brings every green business and LED lighting industry professional the opportunity to come on board with the shift to a green business community empowered with the cutting-edge tools for green energy consulting and audit business management. The Youtil ecosystem encompasses green manufacturers, empowering them with analytic data that illuminates paths to innovation and development of new products, and to sustainable profitability and market position. The Youtil energy business, lighting audit, CRM and knowledge sharing platform, and its fullservice mobile App are the future of energy consultation and audit management. By the way, the future has arrived. Your dedicated Youtil team of expert support professionals are here to guide and fully support you as you move forward into the new era of lighting energy consultation management and audit technology.