Composed & Solved Hafiz Salman Majeed Vu Askari Team MKT501 Online Quiz#2 Solved By Hafiz Salman Majeed

Transcription

1 MKT501 Online Quiz#2 Solved By Question # 1 of 15 ( Start time: 01:44:57 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Introduction Growth Maturity Decline Question # 2 of 15 ( Start time: 01:45:46 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Convenience Unsought Specialty Durable Question # 3 of 15 ( Start time: 01:46:16 AM ) Total Marks: 1 Which of the following has a quick response towards a new product? Early majority Early adopters Late majority Laggards Question # 4 of 15 ( Start time: 01:47:09 AM ) Total Marks: 1 Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Distribution Pricing Product Question # 5 of 15 ( Start time: 01:47:40 AM ) Total Marks: 1

2 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Question # 6 of 15 ( Start time: 01:48:09 AM ) Total Marks: 1 Which of the following is NOT included in business analysis? Management analysis Cost analysis Sales forecast Profit analysis Question # 7 of 15 ( Start time: 01:49:36 AM ) Total Marks: 1 A brand which cost more than other products is called: Premium brand Economy brand Co-brand Family brand Question # 8 of 15 ( Start time: 01:50:31 AM ) Total Marks: 1 The purchase of which of the following items is least likely to be affected by demographic factors? Car Furniture Computer Sugar Question # 9 of 15 ( Start time: 01:51:13 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Marketing advantage

3 Sustainable competitive advantage Core competency Competitive advantage Question # 10 of 15 ( Start time: 01:52:07 AM ) Total Marks: 1 Need becomes when they are directed towards a specific object. Actual need Want Satisfaction Demand Question # 11 of 15 ( Start time: 01:52:26 AM ) Total Marks: 1 The label on a soft drink can be read "cool and refreshing." For what reason these words are used? To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 12 of 15 ( Start time: 01:53:54 AM ) Total Marks: 1 Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Marketing mix mix Offering mix Product mix Question # 13 of 15 ( Start time: 01:54:44 AM ) Total Marks: 1 Which of the following is a major determinant of demand for the product in the market? Planning Price Place Question # 14 of 15 ( Start time: 01:55:55 AM ) Total Marks: 1

4 Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Introduction Growth Maturity Decline Question # 15 of 15 ( Start time: 01:56:21 AM ) Total Marks: 1 Which of the following BEST describes the definition of marketing mix? The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers Question # 1 of 15 ( Start time: 02:01:58 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and. Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Question # 2 of 15 ( Start time: 02:02:33 AM ) Total Marks: 1 Which of the following is NOT an external source of idea generation? Top management Competitors Suppliers Customers Question # 3 of 15 ( Start time: 02:03:16 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Intensification Diversification

5 Harvesting Vertical integration Question # 4 of 15 ( Start time: 02:03:35 AM ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Premium Cooperative Effective Efficient Question # 5 of 15 ( Start time: 02:04:45 AM ) Total Marks: 1 Which of the following is the first step in the new product development process? Idea generation Idea development Idea screening Idea testing Question # 6 of 15 ( Start time: 02:05:10 AM ) Total Marks: 1 Which of the following is included in task environment? Economy Technology Media Question # 7 of 15 ( Start time: 02:06:19 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 8 of 15 ( Start time: 02:06:41 AM ) Total Marks: 1 Which of the following tells about the details of the plan?

6 Title page Market analysis Marketing strategy Executive summary Question # 9 of 15 ( Start time: 02:07:57 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Consumer markets Business markets Global markets Government markets Question # 10 of 15 ( Start time: 02:08:27 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Styling Brand name Warehousing Packaging Question # 11 of 15 ( Start time: 02:08:51 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Product Pricing Distribution Question # 12 of 15 ( Start time: 02:09:26 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Market nicher Market leader Market follower

7 Market segment Question # 13 of 15 ( Start time: 02:09:49 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Economy Demographics Technology Corporate culture Question # 14 of 15 ( Start time: 02:10:41 AM ) Total Marks: 1 Market oriented firms focus on: Retailers Distributors Customers Wholesalers Question # 15 of 15 ( Start time: 02:11:14 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Introduction Growth Maturity Decline Question # 1 of 15 ( Start time: 02:15:21 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Mid-term planning Short-term planning Annual market planning Strategic market planning Question # 2 of 15 ( Start time: 02:15:45 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.

8 Material and parts Consumer products Industrial products Capital items Question # 3 of 15 ( Start time: 02:16:13 AM ) Total Marks: 1 Suzuki is an example of which of the following? Family brand Co-brand Economy brand Corporate brand Question # 4 of 15 ( Start time: 02:17:41 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Styling Brand name Warehousing Packaging Question # 5 of 15 ( Start time: 02:17:53 AM ) Total Marks: 1 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline Question # 6 of 15 ( Start time: 02:19:18 AM ) Total Marks: 1 Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Line extension Co- branding Brand extension

9 Multibranding Question # 7 of 15 ( Start time: 02:20:29 AM ) Total Marks: 1 In the, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage Decline stage Question # 8 of 15 ( Start time: 02:20:58 AM ) Total Marks: 1 Which of the following are called value maximizers? Sellers Customers Marketers Manufacturers Question # 9 of 15 ( Start time: 02:21:27 AM ) Total Marks: 1 While considering the place for a product which of the following is important for customer. Communication Convenience Cost Solution Question # 10 of 15 ( Start time: 02:21:58 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Convenience Unsought Specialty Durable Question # 11 of 15 ( Start time: 02:22:13 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as:

10 Bad mouth Word of mouth Bad impression Unfavorable products Question # 12 of 15 ( Start time: 02:22:45 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Introduction Growth Maturity Decline Question # 13 of 15 ( Start time: 02:23:19 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 14 of 15 ( Start time: 02:24:02 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question # 15 of 15 ( Start time: 02:25:28 AM ) Total Marks: 1 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Interest Trial Awareness

11 Evaluation Question # 1 of 15 ( Start time: 03:11:08 AM ) Total Marks: 1 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Question # 2 of 15 ( Start time: 03:11:30 AM ) Total Marks: 1 Which of the following BEST describes the consumer s preference for products that are widely available to them? Production concept Marketing concept Selling concept Product concept Question # 3 of 15 ( Start time: 03:12:03 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Consumer markets Business markets Global markets Government markets Question # 4 of 15 ( Start time: 03:12:29 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Economy Demographics Technology Corporate culture Question # 5 of 15 ( Start time: 03:12:41 AM ) Total Marks: 1 Which of the following is the task of selecting an overall company strategy for long-run

12 survival and growth? Mid-term planning Short-term planning Annual market planning Strategic market planning Question # 6 of 15 ( Start time: 03:13:00 AM ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Premium Cooperative Effective Efficient Question # 7 of 15 ( Start time: 03:13:12 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Styling Brand name Warehousing Packaging Question # 8 of 15 ( Start time: 03:13:22 AM ) Total Marks: 1 All of the following are reasons, people will buy a premium priced product, EXCEPT: Self-interest Flawless performance Sign of self-worth Indication of good quality Question # 9 of 15 ( Start time: 03:14:51 AM ) Total Marks: 1 A brand which is created and owned by a reseller of a product or service is known as: Co-brand Private brand Manufacturer's brand

13 Licensed brand Question # 10 of 15 ( Start time: 03:16:18 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Financial requirements Pro-forma income statement Margin analysis Break-even analysis Question # 11 of 15 ( Start time: 03:16:39 AM ) Total Marks: 1 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Place Price Product Question # 12 of 15 ( Start time: 03:17:13 AM ) Total Marks: 1 Which of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service Question # 13 of 15 ( Start time: 03:18:24 AM ) Total Marks: 1 Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Distribution Pricing Product Question # 14 of 15 ( Start time: 03:18:44 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from

14 the: Retailer Wholesaler Environment Supplier Question # 15 of 15 ( Start time: 03:19:10 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Bad mouth Word of mouth Bad impression Unfavorable products Question # 1 of 15 ( Start time: 03:29:57 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Introduction Growth Maturity Decline Question # 2 of 15 ( Start time: 03:30:29 AM ) Total Marks: 1 The consumer s estimate of the product s overall capacity to satisfy his or her needs is called: Product Cost Product Value Product need Product Satisfaction Question # 3 of 15 ( Start time: 03:31:06 AM ) Total Marks: 1 A secondary use package can best be defined by which of the following? Can be used as a promotional tool Can be reused for purposes other than its initial use

15 Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Question # 4 of 15 ( Start time: 03:32:35 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Title page Market analysis Marketing strategy Executive summary Question # 5 of 15 ( Start time: 03:33:12 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Introduction Growth Maturity Decline Question # 6 of 15 ( Start time: 03:33:28 AM ) Total Marks: 1 Retailers are considered under which of the following environment? Broad Weak Task Competitive Question # 7 of 15 ( Start time: 03:33:51 AM ) Total Marks: 1 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline Question # 8 of 15 ( Start time: 03:34:09 AM ) Total Marks: 1 Which of the following is NOT a part of consumer adoption process?

16 Convenience Trail Evaluation Interest Question # 9 of 15 ( Start time: 03:35:11 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer s complaint? Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis Question # 10 of 15 ( Start time: 03:35:38 AM ) Total Marks: 1 Which of the following is NOT a purpose of a marketing plan? It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 11 of 15 ( Start time: 03:35:50 AM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Warehousing Wholesaling Retailing Question # 12 of 15 ( Start time: 03:37:20 AM ) Total Marks: 1 Market oriented firms focus on: Retailers Distributors Customers Wholesalers

17 Question # 13 of 15 ( Start time: 03:37:34 AM ) Total Marks: 1 In the, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage Decline stage Question # 14 of 15 ( Start time: 03:37:54 AM ) Total Marks: 1 The most flexible element of marketing mix which can be changed quickly is: Price Place Product Question # 15 of 15 ( Start time: 03:38:43 AM ) Total Marks: 1 Which of the following explains the description of the product? Brand Container Labeling Packaging Question # 1 of 15 ( Start time: 03:49:56 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question # 2 of 15 ( Start time: 03:50:09 AM ) Total Marks: 1 Which of the following is usually the target of a market challenger? Market nicher

18 Market leader Market follower Market segment Question # 3 of 15 ( Start time: 03:50:30 AM ) Total Marks: 1 All of the following are the examples of unsought goods EXCEPT: Course books Encyclopedia Funeral plots Insurance policy Question # 4 of 15 ( Start time: 03:51:09 AM ) Total Marks: 1 In the, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage Decline stage Question # 5 of 15 ( Start time: 03:51:27 AM ) Total Marks: 1 Critical path analysis is useful at which stage of the product development Process? Commercialization Concept development Beta testing Business Analysis Question # 6 of 15 ( Start time: 03:52:51 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and. Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Question # 7 of 15 ( Start time: 03:53:25 AM ) Total Marks: 1

19 Which of the following explains the description of the product? Brand Container Labeling Packaging Question # 8 of 15 ( Start time: 03:53:39 AM ) Total Marks: 1 Which of the following is NOT a part of consumer adoption process? Convenience Trail Evaluation Interest Question # 9 of 15 ( Start time: 03:53:50 AM ) Total Marks: 1 Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer s complaint? Customer complaints database Exit interviews Web and telephone information hotlines Business Analysis Question # 10 of 15 ( Start time: 03:54:17 AM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment Supplier Question # 11 of 15 ( Start time: 03:54:52 AM ) Total Marks: 1 Which of the following can be used to improve the customer s viewpoint about firm s products and services? Experiential innovation

20 Customer interface Experiential world of customers Building experiential platform Question # 12 of 15 ( Start time: 03:55:58 AM ) Total Marks: 1 Which of the following sets floor for the price that company can charge for its product? Product Premium Cost Question # 13 of 15 ( Start time: 03:57:23 AM ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Premium Cooperative Effective Efficient Question # 14 of 15 ( Start time: 03:57:38 AM ) Total Marks: 1 Which of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service Question # 15 of 15 ( Start time: 03:57:53 AM ) Total Marks: 1 Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue Question # 1 of 15 ( Start time: 04:01:18 AM ) Total Marks: 1 Suzuki is an example of which of the following?

21 Family brand Co-brand Economy brand Corporate brand Question # 2 of 15 ( Start time: 04:01:37 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Intensification Diversification Harvesting Vertical integration Question # 3 of 15 ( Start time: 04:01:48 AM ) Total Marks: 1 All of the following are reasons, people will buy a premium priced product, EXCEPT: Self-interest Flawless performance Sign of self-worth Indication of good quality Question # 4 of 15 ( Start time: 04:02:03 AM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Introduction Growth Maturity Decline Question # 5 of 15 ( Start time: 04:02:24 AM ) Total Marks: 1 A brand which cost more than other products is called: Premium brand Economy brand Co-brand Family brand

22 Question # 6 of 15 ( Start time: 04:02:46 AM ) Total Marks: 1 In the, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage Decline stage Question # 7 of 15 ( Start time: 04:02:59 AM ) Total Marks: 1 The growth stage of a product life cycle is associated with: Rapidly rising sales Low sales Declining sales Low profit Question # 8 of 15 ( Start time: 04:03:18 AM ) Total Marks: 1 Which of the following is a controllable factor for marketers? Competition Technology Corporate culture Economy Question # 9 of 15 ( Start time: 04:03:52 AM ) Total Marks: 1 In which of the following company specifically creates a brand to counter a competitive threat? Fighting brand Co-brand Family brand Individual brand Question # 10 of 15 ( Start time: 04:04:34 AM ) Total Marks: 1 In term of marketing mix, a television show like Tariq Aziz show is an example of: Product

23 Price Place Question # 11 of 15 ( Start time: 04:04:53 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Industrial products Specialty products Unsought products Shopping products Question # 12 of 15 ( Start time: 04:05:23 AM ) Total Marks: 1 Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? Distribution Pricing Product Question # 13 of 15 ( Start time: 04:05:38 AM ) Total Marks: 1 Which of the following is the first step in the new product development process? Idea generation Idea development Idea screening Idea testing Question # 14 of 15 ( Start time: 04:05:51 AM ) Total Marks: 1 Which of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service

24 Question # 15 of 15 ( Start time: 04:06:02 AM ) Total Marks: 1 The most flexible element of marketing mix which can be changed quickly is: Price Place Product Question # 1 of 15 ( Start time: 04:09:57 AM ) Total Marks: 1 A brand which cost more than other products is called: Premium brand Economy brand Co-brand Family brand Question # 2 of 15 ( Start time: 04:10:41 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage Question # 3 of 15 ( Start time: 04:11:03 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Financial summary Executive summary Situation analysis Appendix Question # 4 of 15 ( Start time: 04:11:14 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Intensification Diversification

25 Harvesting Vertical integration Question # 5 of 15 ( Start time: 04:11:27 AM ) Total Marks: 1 The most flexible element of marketing mix which can be changed quickly is: Price Place Product Question # 6 of 15 ( Start time: 04:11:40 AM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Product Price Place Question # 7 of 15 ( Start time: 04:12:06 AM ) Total Marks: 1 Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Introduction Growth Maturity Decline Question # 8 of 15 ( Start time: 04:12:28 AM ) Total Marks: 1 Which of the following is a controllable factor for marketers? Competition Technology Corporate culture Economy Question # 9 of 15 ( Start time: 04:12:41 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development.

26 Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Question # 10 of 15 ( Start time: 04:13:13 AM ) Total Marks: 1 Identify the type of packaging for ice creams. Primary packaging Secondary packaging Transport packaging Decorative packaging Question # 11 of 15 ( Start time: 04:14:18 AM ) Total Marks: 1 Market oriented firms focus on: Retailers Distributors Customers Wholesalers Question # 12 of 15 ( Start time: 04:14:37 AM ) Total Marks: 1 Which of the following is NOT a part of broad environment? Economy Demographics Technology Corporate culture Question # 13 of 15 ( Start time: 04:14:48 AM ) Total Marks: 1 Which of the following is NOT a type of vertical integration? Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

27 Question # 14 of 15 ( Start time: 04:15:13 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Industrial products Specialty products Unsought products Shopping products Question # 15 of 15 ( Start time: 04:15:28 AM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Market leader Market challenger Market nicher Market follower Question # 1 of 15 ( Start time: 04:22:38 AM ) Total Marks: 1 A secondary use package can best be defined by which of the following? Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Question # 2 of 15 ( Start time: 04:22:59 AM ) Total Marks: 1 A company designs the product with little or no input from customers, the company is practicing which of the following concept? Product concept Marketing concept Selling concept Production concept Question # 3 of 15 ( Start time: 04:23:58 AM ) Total Marks: 1 Which of the following is included in task environment?

28 Economy Technology Media Question # 4 of 15 ( Start time: 04:24:12 AM ) Total Marks: 1 Which of the following method is mostly used in the retailing? Courier service Online shops Self-service Counter-service Question # 5 of 15 ( Start time: 04:24:23 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Followers Challengers Leaders Nichers Question # 6 of 15 ( Start time: 04:24:56 AM ) Total Marks: 1 When any customer does not fully likes the product or talks in favor of the product, it is known as: Bad mouth Word of mouth Bad impression Unfavorable products Question # 7 of 15 ( Start time: 04:25:14 AM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Warehousing Wholesaling Retailing

29 Question # 8 of 15 ( Start time: 04:25:26 AM ) Total Marks: 1 Which of the following BEST describes the consumer s preference for products that are widely available to them? Production concept Marketing concept Selling concept Product concept Question # 9 of 15 ( Start time: 04:25:46 AM ) Total Marks: 1 The label on a soft drink can be read "cool and refreshing." For what reason these words are used? To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 10 of 15 ( Start time: 04:25:58 AM ) Total Marks: 1 Relationship marketing is also known as: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 11 of 15 ( Start time: 04:26:32 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage Question # 12 of 15 ( Start time: 04:26:54 AM ) Total Marks: 1 Which of the following is used to test the customer preference about the new product design?

30 Concept testing Conjoint analysis Beta testing Business Analysis Question # 13 of 15 ( Start time: 04:28:04 AM ) Total Marks: 1 Which of the following explains the description of the product? Brand Container Labeling Packaging Question # 14 of 15 ( Start time: 04:28:17 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Convenience Unsought Specialty Durable Question # 15 of 15 ( Start time: 04:28:33 AM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Introduction Growth Maturity Decline Question # 1 of 15 ( Start time: 04:39:38 AM ) Total Marks: 1 Which of the following are called value maximizers? Sellers Customers Marketers Manufacturers Question # 2 of 15 ( Start time: 04:40:08 AM ) Total Marks: 1

31 Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment Supplier Question # 3 of 15 ( Start time: 04:40:24 AM ) Total Marks: 1 The label on a soft drink can be read "cool and refreshing." For what reason these words are used? To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 4 of 15 ( Start time: 04:40:38 AM ) Total Marks: 1 Which of the following is NOT a force in the macro environment? Cultural Political Economic Supplier Question # 5 of 15 ( Start time: 04:41:00 AM ) Total Marks: 1 The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Business analysis Situation analysis Executive summary Mission statement Question # 6 of 15 ( Start time: 04:41:27 AM ) Total Marks: 1 Which of the following is also called an Export market? Consumer market

32 Business market Global market Government market Question # 7 of 15 ( Start time: 04:41:42 AM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Intensification Diversification Harvesting Vertical integration Question # 8 of 15 ( Start time: 04:41:55 AM ) Total Marks: 1 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Interest Trial Awareness Evaluation Question # 9 of 15 ( Start time: 04:42:24 AM ) Total Marks: 1 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Question # 10 of 15 ( Start time: 04:42:58 AM ) Total Marks: 1 A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Commercialization Concept development Beta testing Business Analysis

33 Question # 11 of 15 ( Start time: 04:43:41 AM ) Total Marks: 1 Which of the following gives the exact position of a company s product with respect to market? Market analysis Consumer analysis Macro analysis Micro analysis Question # 12 of 15 ( Start time: 04:44:16 AM ) Total Marks: 1 Relationship marketing is also known as: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 13 of 15 ( Start time: 04:44:32 AM ) Total Marks: 1 Among the various elements, the brand name, belongs to which of the following? Core product Actual product Augmented product Specialty product Question # 14 of 15 ( Start time: 04:44:54 AM ) Total Marks: 1 All of the following are the examples of controllable factorsexcept: Line of business Corporate culture Overall objectives of organizations Competition in the market Question # 15 of 15 ( Start time: 04:45:17 AM ) Total Marks: 1 Which of the following is an example of ancillary service? warranty

34 Labeling Packaging Question # 1 of 15 ( Start time: 05:06:46 AM ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Business markets Global markets Consumer markets Government markets Question # 2 of 15 ( Start time: 05:07:02 AM ) Total Marks: 1 Which of the following is NOT a part of consumer adoption process? Convenience Trail Evaluation Interest Question # 3 of 15 ( Start time: 05:07:08 AM ) Total Marks: 1 Which of the following is used to test the customer preference about the new product design? Concept testing Conjoint analysis Beta testing Business Analysis Question # 4 of 15 ( Start time: 05:07:38 AM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 5 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Which one of the following BEST describes the human need?

35 Food French-fries Burger Pizza Question # 6 of 15 ( Start time: 05:08:06 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer Question # 7 of 15 ( Start time: 05:08:22 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 8 of 15 ( Start time: 05:08:44 AM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Question # 9 of 15 ( Start time: 05:08:58 AM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Warehousing Wholesaling Retailing

36 Question # 10 of 15 ( Start time: 05:09:05 AM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage Question # 11 of 15 ( Start time: 05:09:14 AM ) Total Marks: 1 Which of the following is NOT a type of vertical integration? Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Question # 12 of 15 ( Start time: 05:09:26 AM ) Total Marks: 1 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Consumer markets Business markets Global markets Government markets Question # 13 of 15 ( Start time: 05:09:40 AM ) Total Marks: 1 Which of the following is an example of ancillary service? warranty Labeling Packaging Question # 14 of 15 ( Start time: 05:09:49 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Production concept

37 Marketing concept Selling concept Product concept Question # 15 of 15 ( Start time: 05:10:02 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Reactor Analyzer Defender Prospector Question # 1 of 15 ( Start time: 05:13:06 AM ) Total Marks: 1 Market oriented firms focus on: Retailers Distributors Customers Wholesalers Question # 2 of 15 ( Start time: 05:13:13 AM ) Total Marks: 1 Which of the following is also called an Export market? Consumer market Business market Global market Government market Question # 3 of 15 ( Start time: 05:13:18 AM ) Total Marks: 1 Which of the following is NOT included in business analysis? Management analysis Cost analysis Sales forecast Profit analysis Question # 4 of 15 ( Start time: 05:13:33 AM ) Total Marks: 1 Which of the following tells about the details of the plan?

38 Title page Market analysis Marketing strategy Executive summary Question # 5 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Material and parts Consumer products Industrial products Capital items Question # 6 of 15 ( Start time: 05:13:52 AM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Warehousing Wholesaling Retailing Question # 7 of 15 ( Start time: 05:14:01 AM ) Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 8 of 15 ( Start time: 05:14:15 AM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and. Shifts in unemployment Shifts in the economy

39 Shifts in consumer tastes and preferences Foreign imports Question # 9 of 15 ( Start time: 05:14:21 AM ) Total Marks: 1 All of the following are reasons, people will buy a premium priced product, EXCEPT: Self-interest Flawless performance Sign of self-worth Indication of good quality Question # 10 of 15 ( Start time: 05:14:28 AM ) Total Marks: 1 Which of the following is included in task environment? Economy Technology Media Question # 11 of 15 ( Start time: 05:14:38 AM ) Total Marks: 1 Which of the following explains the description of the product? Brand Container Labeling Packaging Question # 12 of 15 ( Start time: 05:14:46 AM ) Total Marks: 1 The label on a soft drink can be read "cool and refreshing." For what reason these words are used? To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 13 of 15 ( Start time: 05:14:53 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks?

40 Challengers Leaders Followers Nichers Question # 14 of 15 ( Start time: 05:15:06 AM ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Premium Cooperative Effective Efficient Question # 15 of 15 ( Start time: 05:15:12 AM ) Total Marks: 1 The price of an executive is: Premium Cost Salary Wage Question # 1 of 15 ( Start time: 07:45:46 PM ) Total Marks: 1 Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue Question # 2 of 15 ( Start time: 07:45:53 PM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Intensification Diversification Harvesting Vertical integration

41 Question # 3 of 15 ( Start time: 07:46:00 PM ) Total Marks: 1 Which of the following is NOT included in business analysis? Management analysis Cost analysis Sales forecast Profit analysis Question # 4 of 15 ( Start time: 07:46:20 PM ) Total Marks: 1 Identify the strategy that deals with the rate of new product development. Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Question # 5 of 15 ( Start time: 07:46:38 PM ) Total Marks: 1 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline Question # 6 of 15 ( Start time: 07:46:46 PM ) Total Marks: 1 The price of an executive is: Premium Cost Salary Wage Question # 7 of 15 ( Start time: 07:46:53 PM ) Total Marks: 1 In which stage of the product life cycle does a product reach its peak sales? Introduction

42 Growth Maturity Decline Question # 8 of 15 ( Start time: 07:47:08 PM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Introduction Growth Maturity Decline Question # 9 of 15 ( Start time: 07:47:21 PM ) Total Marks: 1 Which of the following is considered as dead end of distribution? Warehousing Wholesaling Retailing Question # 10 of 15 ( Start time: 07:47:28 PM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Industrial products Specialty products Unsought products Shopping products Question # 11 of 15 ( Start time: 07:47:38 PM ) Total Marks: 1 Which of the following is also called as prestige price? Skimming price Penetration price Psychological price Premium price Question # 12 of 15 ( Start time: 07:48:19 PM ) Total Marks: 1

43 A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Question # 13 of 15 ( Start time: 07:48:35 PM ) Total Marks: 1 A brand which is created and owned by a reseller of a product or service is known as: Co-brand Private brand Manufacturer's brand Licensed brand Question # 14 of 15 ( Start time: 07:48:53 PM ) Total Marks: 1 A brand which cost more than other products is called: Premium brand Economy brand Co-brand Family brand Question # 15 of 15 ( Start time: 07:49:11 PM ) Total Marks: 1 Which of the following is NOT a part of consumer adoption process? Convenience Trail Evaluation Interest Question # 1 of 15 ( Start time: 07:53:03 PM ) Total Marks: 1 The consumer s estimate of the product s overall capacity to satisfy his or her needs is called: Product Cost Product Value

44 Product need Product Satisfaction Question # 2 of 15 ( Start time: 07:53:16 PM ) Total Marks: 1 Which of the following is NOT a part of consumer adoption process? Convenience Trail Evaluation Interest Question # 3 of 15 ( Start time: 07:53:22 PM ) Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and. Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Question # 4 of 15 ( Start time: 07:53:29 PM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Production concept Marketing concept Selling concept Product concept Question # 5 of 15 ( Start time: 07:53:38 PM ) Total Marks: 1 Which of the following is the period when sales become very low and profits drop? Introduction Growth Maturity Decline Question # 6 of 15 ( Start time: 07:53:48 PM ) Total Marks: 1 All of the following are reasons, people will buy a premium priced product, EXCEPT:

45 Self-interest Flawless performance Sign of self-worth Indication of good quality Question # 7 of 15 ( Start time: 07:53:56 PM ) Total Marks: 1 Relationship marketing is also known as: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 8 of 15 ( Start time: 07:54:03 PM ) Total Marks: 1 Market oriented firms focus on: Retailers Distributors Customers Wholesalers Question # 9 of 15 ( Start time: 07:54:10 PM ) Total Marks: 1 Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue Question # 10 of 15 ( Start time: 07:54:17 PM ) Total Marks: 1 Critical path analysis is useful at which stage of the product development Process? Commercialization Concept development Beta testing Business Analysis Question # 11 of 15 ( Start time: 07:54:55 PM ) Total Marks: 1

46 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Consumer markets Business markets Global markets Government markets Question # 12 of 15 ( Start time: 07:55:19 PM ) Total Marks: 1 Need becomes when they are directed towards a specific object. Actual need Want Satisfaction Demand Question # 13 of 15 ( Start time: 07:55:27 PM ) Total Marks: 1 In which of the following company specifically creates a brand to counter a competitive threat? Fighting brand Co-brand Family brand Individual brand Question # 14 of 15 ( Start time: 07:55:43 PM ) Total Marks: 1 When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is. Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget Question # 15 of 15 ( Start time: 07:55:59 PM ) Total Marks: 1 Which of the following BEST describes the consumer s preference for products that are widely available to them?

47 Production concept Marketing concept Selling concept Product concept Question # 1 of 15 ( Start time: 08:01:12 PM ) Total Marks: 1 Identify which of the following is an aggressive strategy. Intensification Diversification Harvesting Vertical integration Question # 2 of 15 ( Start time: 08:01:18 PM ) Total Marks: 1 Need becomes when they are directed towards a specific object. Actual need Want Satisfaction Demand Question # 3 of 15 ( Start time: 08:01:25 PM ) Total Marks: 1 Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Introduction Growth Maturity Decline Question # 4 of 15 ( Start time: 08:01:44 PM ) Total Marks: 1 Additional cost is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 5 of 15 ( Start time: 08:01:51 PM ) Total Marks: 1

48 Which of the following can be used to improve the customer s viewpoint about firm s products and services? Experiential innovation Customer interfac Experiential world of customers Building experiential platform Question # 6 of 15 ( Start time: 08:02:07 PM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Introduction Growth Maturity Decline Question # 7 of 15 ( Start time: 08:02:15 PM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Specialty Convenience Unsought Augmented Question # 8 of 15 ( Start time: 08:02:29 PM ) Total Marks: 1 In the, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage Decline stage Question # 9 of 15 ( Start time: 08:02:43 PM ) Total Marks: 1 A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?

49 Commercialization Concept development Beta testing Business Analysis Question # 10 of 15 ( Start time: 08:03:16 PM ) Total Marks: 1 A brand which is created and owned by a reseller of a product or service is known as: Co-brand Private brand Manufacturer's brand Licensed brand Question # 11 of 15 ( Start time: 08:03:32 PM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Product Price Distribution Question # 12 of 15 ( Start time: 08:03:46 PM ) Total Marks: 1 Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment Supplier Question # 13 of 15 ( Start time: 08:04:01 PM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Challengers Leaders Followers Nichers

50 Question # 14 of 15 ( Start time: 08:04:17 PM ) Total Marks: 1 Identify the type of packaging for ice creams. Primary packaging Secondary packaging Transport packaging Decorative packaging Question # 15 of 15 ( Start time: 08:04:26 PM ) Total Marks: 1 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Material and parts Consumer products Industrial products Capital items Question # 1 of 15 ( Start time: 08:10:06 PM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Challengers Leaders Followers Nichers Question # 2 of 15 ( Start time: 08:10:23 PM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question # 3 of 15 ( Start time: 08:10:33 PM ) Total Marks: 1 A company designs the product with little or no input from customers, the company is practicing which of the following concept?

51 Product concept Marketing concept Selling concept Production concept Question # 4 of 15 ( Start time: 08:10:46 PM ) Total Marks: 1 The purchase of which of the following items is least likely to be affected by demographic factors? Car Furniture Computer Sugar Question # 5 of 15 ( Start time: 08:11:04 PM ) Total Marks: 1 Which of the following can be used to improve the customer s viewpoint about firm s products and services? Experiential innovation Customer interface Experiential world of customers Building experiential platform Question # 6 of 15 ( Start time: 08:11:16 PM ) Total Marks: 1 In the, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage Decline stage Question # 7 of 15 ( Start time: 08:11:23 PM ) Total Marks: 1 Which of the following is used to test the customer preference about the new product design? Concept testing

52 Conjoint analysis Beta testing Business Analysis Question # 8 of 15 ( Start time: 08:11:40 PM ) Total Marks: 1 Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Specialty Convenience Unsought Augmented Question # 9 of 15 ( Start time: 08:11:47 PM ) Total Marks: 1 Which of the following is an example of ancillary service? warranty Labeling Packaging Question # 10 of 15 ( Start time: 08:11:53 PM ) Total Marks: 1 Which of the following is NOT included in business analysis? Management analysis Cost analysis Sales forecast Profit analysis Question # 11 of 15 ( Start time: 08:12:01 PM ) Total Marks: 1 At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Awareness Interest Trial Evaluation Question # 12 of 15 ( Start time: 08:12:34 PM ) Total Marks: 1

53 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline Question # 13 of 15 ( Start time: 08:12:42 PM ) Total Marks: 1 Which of the following represent the companies which prefer to follow rather than challenge? Market challenger Market follower Market nicher Market leader Question # 14 of 15 ( Start time: 08:12:57 PM ) Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? Product Price Place Question # 15 of 15 ( Start time: 08:13:10 PM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Market leader Market challenger Market nicher Market follower Question # 1 of 15 ( Start time: 08:17:35 PM ) Total Marks: 1 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the, which addresses the question, What is the buyer really buying?