SHORT COURSES FOR PROFESSIONALS

Transcription

1 Digital Marketing Programme (5 days) SHORT COURSES FOR PROFESSIONALS

2 Digital Marketing Programme Course overview This practical course covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customise it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue. 2 / Digital Marketing Programme (5 days)

3 LEARNING OUTCOMES After this course, you will be able to: Choose the right digital advertising approach and adding it to your marketing mix Enhance website traffic and measuring the outcomes of a campaign Choose the most important tracking metrics to focus on Develop pay per click campaigns Figure out how to make website traffic much more targeted Enhance website content and marketing campaign texts Use mobile marketing to make the best possible use of a massive trend Who should attend? This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills. It is suitable for people who have some advertising and business experience, as well those who are just getting started. It is recommended for all people responsible for making strategic decisions about digital marketing or implementing digital strategies. It is just as relevant to a small business owner as to the CMO of a large corporation. Digital Marketing Programme (5 days) / 3

4 Course agenda Day 1: Digital marketing This module is dedicated to acquainting yourself with the basics of digital marketing. These include the key concepts, the principles and the tools/channels commonly utilised. You will also learn about the terminology, the most typical challenges and the digital display campaign process. Key concepts Digital marketing tools and channels Digital display and programmatic advertising Digital marketing campaign creation Day 2: Keyword strategy This module covers the essential concepts and practicalities of keyword research. When it comes to targeting, keyword research is a paramount concept to master. You will learn how to use keywords to connect with the right crowd and make the most of the campaign. Digital display workshop Keyword research Keyword tools and applications Keyword practical workshop Day 3: search optimisation This module covers the art and science of search engine optimisation (SEO). Topics include tools, content creation, onpage and off-page optimisation techniques and results analysis. SEO basics Prominent SEO techniques SEO results and analysis Case study and workshop 4 / Digital Marketing Programme (5 days)

5 Day 4: PPC and mobile This module covers what it takes to set up the perfect PPC campaign, how to select display networks and track results, and optimising for mobile devices. Pay per click advertising Pay per click workshop Mobile marketing Ad creation and campaign management Day 5: strategy and analytics This module covers digital marketing strategy include how to use website analytics to measure results and inform strategic planning. Website analytics Analytics workshop Digital marketing strategy and planning Digital marketing case studies Digital Marketing Programme (5 days) / 5

6 Training at ISOC About ISOC The International School of Communication is a private institution of higher learning. We run training centres in London and Dubai and also train in-house for clients in more than 75 countries. ISOC has been delivering specialist courses on communication for more than 15 years. We work for public and private organisations of all sizes, including blue-chip companies and national governments. We are inspected and accredited by two UK government-regulated training authorities: Pearson Edexcel and the British Accreditation Council (BAC). 6 / Digital Marketing Programme (5 days)

7 WHAT TO EXPECT Learning at ISOC is fun, stimulating and effective Classes are based on interactive learning not lectures Training is built on real-world skills, not abstract theory Courses are short and intensive, designed for busy professionals Content is updated to continually to reflect innovations in best practice ISOC Accredited Trainer Programme faculty are senior industry professionals ISOC courses are fun, stimulating, interesting, and designed around practical skills that you can put to work straight away Digital Marketing Programme (5 days) / 7

8 LONDON +44 (0) Grosvenor Place London SW1X 7HH United Kingdom DUBAI +971 (0) Training: Media One Hotel Office: 408 Loft 2C, Media City PO Box , Dubai, UAE BOOK ONLINE