Design Work

Transcription

1 Design Work WORKTECH18 NYC Amanda Kross Senior Vice President JLL Consulting

2 Raise your hand if the company you work for has a business goal to foster innovation.

3 You re not alone. 97% of large companies stated that open innovation is important or critical to higher levels of future business performance. Source: Building a Digital Ecosystem: Collaborate for Growth, Accenture, 2017

4 Innovation Operating Models Open Innovation Design Thinking Co-creating with customers, partners, suppliers 55% 61% 59% Traditional R&D Innovating in emerging markets, exporting to developed markets Taking risks, falling fast, trying again Internal incubators Investing in start-ups via corporate venture capital 34% 34% 31% 27% 21% Q: What operating models does your organization currently use to drive innovation? Percentages denote the number of companies using these innovation models. Source: PwC s Innovation Benchmark, 2017; Base: 1,222

5 Why is it important? To achieve great design, you need great business thinking / doing to effectively invest in design and you need great engineering to achieve unflagging performance. - John Maeda, KPCB

6 Design is an investment, not a cost. To achieve great design, you need great business thinking / doing to effectively invest in design and you need great engineering to achieve unflagging performance. - John Maeda, KPCB

7 DMI Design Value Index

8 Step 1. What kind of Design Organization are you?

9 3 Pillars of a Culture of Innovation Design management researcher and professor Sabine Junginger Tactical: Design as Service Organizational Value: Design as connector or integrator Strategic Value: Design as strategic Resource

10 3 Pillars of a Culture of Innovation Sabine Junginger Tactical: Design as Service Design services have a demonstrable ROI. Design is involved in aesthetic or functional development, delivery of products, services, communications. New product packaging Organizational Value: Design as connector or integrator Deliver more integrated customer experiences. Link parts of an organization previous disconnected. A new Financial Services software Strategic Value: Design as strategic resource Design and design thinking are core competences. Strategic investments in customer experience design. Design Thinking in DNA

11 3 Pillars of a Culture of Innovation Tactical: Design as Service Dedicated account / project space Innovation hubs Product showcasing Organizational Value: Design as connector or integrator Interdisciplinary team workspace Flexibility for teams change easily Nodes / Hubs for connectivity Strategic Value: Design as strategic resource Connected campus Network of labs / studios Creative and collaborative environments are the norm

12 Step 2. What are the components of designled innovation?

13 What is Design Thinking? Design thinking is a system that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business can convert into consumer value and market opportunity. - Tim Brown, IDEO

14 3 Pillars of a Culture of Innovation SAP Design-Led Innovation People Process Place Leadership Diversity Mindset Iterative Human-centered Collaborative Dedicated Collaborative Customer-Connected

15 Driving Design Thinking Principles: Put the user at the center of the problem Plan from the outside in, rather than the inside out Complex problems require diverse teams to answer Co-create

16 Driving Design Thinking Principles: Put the user at the center of the problem Plan from the outside in, rather than the inside out Complex problems require diverse teams to answer Co-creation with customers Business requirements: Design executive leadership Talent Dedication to employee education and training Investment in design Prioritize user-centered innovation across the enterprise

17 Behaviors PRODUCE CONNECT STORYTELL IDEATE HOST SHARE

18 Behaviors PRODUCE CONNECT STORYTELL IDEATE HOST SHARE DIGITAL + PHYSICAL Code Design Edit Read Write Listen Watch Meet Plan Present Storyboard Layout / Plan Write Record Shoot Brainstorm Prototype Test Ethnography Research Customer Cocreation Present Interview Demo Showcase Mock-up

19 Design Thinking: Triple Diamond Understand Explore Test

20 Design Thinking: Triple Diamond brightspot strategy Understand Explore Test [Empathize, Define] [Define, Ideate] [Prototype, Test] [Iterate, Iterate, Iterate]

21 Agile Programming

22 Step 3. How do we apply this to space?

23 Scales of Application Creative Workspace Coworking Innovation Civic Hall Innovation Centers Research Institutes Maker space Co-creation Labs Incubator / Accelerator

24 Most Innovative Environments

25 Flow. Creative processes require teams to switch back and forth between activities often. Support the Flow.

26 Edit. Give individuals and teams the option to modify their space to support their changing needs. Don t hold back the Edit.

27 Own. Give ownership over space. Creative teams need to visualize work in progress and continue to return to it, provide the spaces that groups can own. Owners Rules.

28 Connect. Connection with customers / users and colleagues is integral to the design thinking process. Connect the dots.

29 Design Work Storytelling: Create vertical space to pin up narratives Ownership: Provide team spaces so groups can leave things up Connectivity: Make it possible to plug in and display anywhere Adaptability: Put everything on wheels to make it easy to change

30 Design Work

31 Step 4. Applying design-led innovation at your own company.

32 Take the test. SAP Design-Led Innovation fosterinnovationculture.com

33 Thank You Amanda Kross Senior Vice President JLL Consulting