Real-Time Web Personalization for the busy Ecommerce Professional like you

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1 MeTRIXyst FULL SERVICE Real-Time Web Personalization for the busy Ecommerce Professional like you Our Platform and Turnkey Service Model MeTRIXyst delivers not only highly personalized web messaging coupled with deep data reporting, all in real-time it s turnkey service model fully integrates with your inventory and item lists regardless of their size and dynamics. Its setup is minimal, but the robust feedback and reporting it provides isn t. MeTRIXyst understands you re busy and probably haven t staffed someone for web personalization yet, but you still need this type of service to help achieve your business goals. We get it. That is why we include dedicated MeTRIXyst resources in your subscription to run the platform and respond to the needs of your business and its goals. Here s how MeTRIXyst will assist in making those goals a reality: Integrate MeTRIXyst with your site and launch it live Identify the top digital behaviors of visitors based on segments to target Setup and launch MeTRIXyst s segment system Identify top campaigns to target these segments to achieve your business goals Set up, launch, and continuously optimize up to 4 campaigns per month

2 Easy Integration MeTRIXyst integrations and modules are available with top Content Management Systems [CMS], Customer Relationship Management systems [CRM], PaaS and SaaS providers so setting up MeTRIXyst and integrating it into your workflow is easy. If you re an e-tailer it doesn t matter how many products are in your inventory, or how fast it changes. If you are a new media provider, all of your articles, blogs, authors and keywords are accurately and efficiently managed. Currently, MeTRIXyst integrates with the following applications: SalesForce SugarCRM Drupal Wordpress Force.com New integrations will continue to be added, with 100s more being added soon along with integration into itduzzit and Zapier. Behavior based segment MeTRIXyst analyzes the digital behaviors of the visitors to your site as individuals and groups them into segments. Delivering a more focused form of market segmentation that groups consumers based on specific behavioral patterns they display when taking online actions enables you to adapt your marketing approach to these specific groups. Grouping patterns that

3 are proven successful may include such behaviors as spending, consumption, life style, usage, and desired benefits. The deeper you know your customers the more likely your business goals will be met. Run campaigns The analytics derived from the segments help to tailor MeTRIXyst s campaign messaging to deliver web personalization in real-time, using an editor that is easy to use and requires no special skills for basic messaging. The messages can be the traditional callouts, header bar, inline and pop-up. However, armed with the identified segments and building messages around specific message rules and goals transforms simple web messaging into campaigns that are truly personalized and powerful. And they can be deployed and their results reaped all in realtime.

4 Continuous optimization and reporting MeTRIXyst will continually analyze and optimize your campaigns to maximize results and meet your goals as part of your subscription. As part of the service, MeTRIXyst will take ownership and management of up to four campaigns, the results of which can be viewed with the Reports tab on the platform. While MeTRIXyst prides itself with its ability of deep data collection, the organization and output is an easy to comprehend interface. Just the My Reports Dashboard collects for you all the major points you need to know, when you need to know it in real-time. The basic dashboard contain your revenue, activity, visitors and items over any period of time, rate of change, other associated data is in the sidebar, and mousing over each data point gives you insights into just what was happening at that point. But, the dashboard can t tell the whole story as to what happening at this moment on something as dynamic as your Ecommerce website, and MeTRIXyst s analytics and reporting takes you so much deeper into how your strategies have been executed and what works for your visitors and allows you to meet your milestones and goals. Some of the major data that is available and can be filtered by segment or item category are: Engagement Recent Visitors Actons Other important data vital to your web-based business are: Top Campaigns Promoted Items

5 Purchase Funnels Event Stream Users over time Cohorts Products Brands Articles Keywords It s all here With a subscription to MeTRIXyst Full Service and with its tools for messaging, rule sets, detailed item list and category tracking, and being able to define segments, it personalizes the target-side with deep collection of data and analytics, all in real-time.