Providing you. YOUR PROMOTIONS is our cup of TEA, COLA, OR JUICE. PROMOTIONAL CAPABILITIES

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1 Providing you WITH BIG IDEAS FOR YOUR PROMOTIONS is our cup of TEA, COLA, OR JUICE. PROMOTIONAL CAPABILITIES Peel-away Labels QR Codes Random Codes Multiple Prints Color Changing

2 Get a handle on the hottest promotions and coolest concepts in the foodservice industry. Want to drive more sales and increase your in-store traffic? Searching for a way to engage customers with multiple touch-points? Need to promote a new line of products? Challenged with increasing brand loyalty and elevating product awareness? International Paper s innovative promotional concepts can help you accomplish all of this and more. Our in-house experts work with you to ensure that the promotional graphics and techniques incorporated into your containers will be executed flawlessly and help you achieve your marketing goals. Read on to learn more.

3 Multiple Prints 1 Multiple Prints IF YOU WANT variety, YOUR CUP RUNNETH OVER. Keep the customer experience as fresh as your products with cups or food containers that feature a variety of designs and colors. Our multiple print capabilities are a cost-effective solution for combining several different designs into one single print run. When the product arrives at your location, the designs will already be intermixed within the sleeve and ready to distribute. Whether you re promoting an event or showing new seasonal prints, repeat customers will look forward to discovering the new designs and messaging with each visit.

4 Color Changing 2 Color Changing Make your cups more interactive and customers will love you for it. CUPS THAT transform BEFORE YOUR VERY EYES Choose from a variety of thermochromatic ink colors and incorporate them into your design. When the cup is filled with hot or cold liquid, the temperature triggers the ink to change color or become colorless to reveal a message. It s a great way to enhance the effectiveness of a marketing campaign for a premium beverage or limited-time-only menu item by adding an element of surprise to your packaging.

5 Labeling 3 Peel Away Labels TURN YOUR CUPS INTO game pieces. Your customers will be excited to peel and reveal prizes, coupons, or any other brand information you want to communicate in these highly visible adhesive labels. Lift Here After you provide the labels, we apply them in a secure area to preserve the integrity of your promotion. Our automated labeling process allows us to accurately secure the label to the cup. Labels help drive in-store traffic by encouraging customers to come in and make a purchase for a chance to win a prize.

6 Random Printed Codes 4 Random Codes WE VE CRACKED THE code FOR WEBSITE PROMOTIONS Ae3j997Mj1ne These simple additions to your foodservice packaging drive in-store customers to your website to create a powerful 1-2 marketing punch. Codes can consist of letters, numbers, or symbols, and can be easily incorporated into your cup artwork. Once you provide these random codes, we print the series on the side of your product in a supervised area and ship to your stores. Using these codes is a great way to give customers the ultimate interactive experience with your brand while collecting valuable demographic info at the same time.

7 2D Barcodes 5 2D Barcodes STAY connected WITH YOUR CUSTOMERS Many marketers are already using QR Codes, Microsoft Tags and text codes to prompt consumers to receive special offers or view interactive media content to foster customer loyalty. Now you can include them on your containers. Simply set up and incorporate the 2D barcode into your artwork. We review and verify the code, then print it so that it appears on the side of your cup or food container. Customers can start scanning the codes and viewing your targeted webpage immediately, creating a seamless navigation experience for the user. 2D barcodes are perfect for combining with other promotional capabilities, such as random codes, and can be used on multiple marketing materials to expand your impact and drive even more traffic to your website.

8 Our enthusiasm for improving your business can hardly be contained. Back of last panel Ready to make your beverage cups and food containers work harder for you? Contact our sales team to find out how easy and cost-effective it can be to make the items you already use a bigger part of your marketing effort POPLAR AVENUE MEMPHIS, TN IPFSB.SALES@IPAPER.COM SFI For more information about our promotional capabilities, scan with your Smartphone. International Paper Foodservice Business is a leading global marketer and manufacturer of paper and plastic single-use packaging for the foodservice industry. To learn more, visit ipfoodservice.com International Paper Company. All rights reserved. Printed in USA. Sustainable Forestry Initiative and SFI are registered marks owned by Sustainable Forestry Initiative, Inc. Printed on Carolina C2S Cover 12pt. 03/2012